• Design and own an overarching social media strategy with a clear point of view, and develop channel-specific approaches that reflect the distinct dynamics of LinkedIn, X, TikTok, YouTube, Reddit, and emerging platforms. • Define the strategic framework that governs content priorities, platform investment, voice, and cadence across channels and evolve it as the landscape shifts. • Build and iterate on AI-powered workflows that reduce time spent on repetitive tasks, freeing up more bandwidth for high-leverage strategic and creative work. • Treat AI fluency as a strategic advantage, staying current on how the tools themselves are evolving and factoring that into how Airtable shows up in the AI conversation on social. • Write platform-native copy that earns engagement and sounds like a human wrote it. • Stay ahead of AI and tech trends not as a passive observer, but as someone who synthesizes what's happening and translates it into differentiated, timely social narratives. • Finds insights from analytics, emerging trends, or from internal teams and turn them into always-on content pillars on social. • Identify and monitor KPIs and success metrics per platform, and use them to sharpen strategy over time. • Collaborate with Marketing, Creative, Events and agency partners to build cohesive narratives that are adapted for each channel. • Proactively develop and refine agentic AI workflows to streamline the social workstream. Build and manage agents that assist with content research, drafting, performance monitoring, and more. • Plan, create, schedule, and publish high-quality content (copy, video, images, stories, reels) across all social channels, maintaining brand voice while tailoring to platform context. • Own the social content calendar end-to-end, ensuring posts are timely, relevant, and on-brand. • Exceptional copywriter with high attention to detail. • Show up on camera as a confident, natural talent and a representative of Airtable— whether for short-form video, demos, commentary, or thought leadership content. • Engage actively with followers, respond to comments and DMs, and moderate conversations to build community and brand trust. • Collaborate with performance marketing on paid social media to support traffic and conversion goals. • Track, analyze, and report on key performance metrics weekly and monthly. • Use data to drive ongoing content optimization and strategic refinement. • A/B test content formats, posting times, and engagement tactics to improve performance.

Role Description The Social Media & Content Manager is the strategic lead for social media management and content creation for enterprise corporate brands, the professional brands of its leaders, and affiliated brands. A true storyteller, the Social Media & Content Manager must engage audiences, weaving and calendaring stories across multiple platforms in addition to developing, sourcing, and leveraging different types and forms of content across multiple media for use in paid and organic social channels. Tracks and optimizes the performance of social media presence based on analytics and performance based on KPIs. Ensures the team stays ahead of the curve of the latest social media trends to improve the customer experience and leverage ongoing consumer involvement. Responsibilities - Work closely with team members across the Enterprise to develop, plan, and implement social media and content marketing strategy for enterprise corporate brands and the professional brands of its leaders, specifically via paid and organic social channels and corresponding brand websites. - Increase engagement, followers, and leads, as appropriate, across channels. - Increase organic traffic to the site, helping to bring the enterprise story to life via content, including customer and team stories, videos, blogs, articles, etc. - Develop and manage social media content and calendars. - Create videos, graphics, and related content pieces. - Offer real-time engagement from owned social handles. - Be an expert, staying up to date on social trends and providing recommendations on executions for marketing campaigns. - Collaborate with enterprise staff for involvement in social via employee-generated content and social selling. - Educate sales teams on social best practices to prospect and foster relationships. - Leverage messaging, content, and promotions, to build a social presence working with agencies as needed. - Ensure all communication and social media content is consistent with branding, positioning, voice, and messaging. - Actively monitor for key issues and post timely key customer updates. - Track and measure success of social media initiatives by using reporting and analytics, including competitive analysis. - Manage the relationship and work of content and communication agency partners to ensure the effective and efficient delivery of budget and plans. - Collaborate cross-functionally when preparing content for market across both paid and owned. - Drive creative innovation that creates breakthrough conversations about enterprise brands and leaders. - Understand all the elements and steps needed to create great digital and social content. - Take an integrated marketing approach. - Have an appreciation and understanding of "test, learn, optimize" philosophy. - Think about the customer journey as a whole and its touch points. Qualifications - College degree in liberal arts, journalism, marketing, communications, or new media preferred. - 3-6 years of experience in social media and content marketing, preferably with time spent leading social media efforts and content creation for a brand or personality. - Strong understanding of social media (organic and paid) outlets and campaign management. - Great writer who can develop content in various lengths and formats that reflects brand guidelines. - Experience developing social imagery and videos. - Demonstrated understanding of social community-building and social customer care. - Experience working with outside partners and vendors, including creative agencies. - Analytics-driven; tracks KPIs to ensure that goals are met. - Self-starter who can find and recommend solutions, and who has outstanding attention to detail and organization/program management skills. - Excellent oral communication skills with ability to present ideas and information clearly. - Collaborative team player able to integrate with a diverse team full of opinions and ideas. - Experience with the following programs a plus: Canva, Adobe Creative Suite, SproutSocial, Hootsuite, Google Analytics, Wordpress. Benefits - World-class retirement savings programs including Company-funded profit sharing and safe harbor 401(k). - Recruitment and customer referral bonuses. - Company-paid life insurance and accidental death benefits. - Voluntary protection programs for employees and their families. - Service recognition programs. - Safety & performance bonuses. - Tuition reimbursement and student loan repayment assistance. - Discounted membership @ Gold’s Gyms (corporate locations) nationwide. - Global employee wellness programs and Employee Assistance Program (EAP) for employees and their families. - Medical and Dependent Care Flexible Spending Accounts (FSAs). - Health Savings Account (HSA) with employer matching contribution.

Role Description Artemis is seeking a Social Media Specialist with demonstrated experience supporting media monitoring, multimedia, and strategic communications contracts within the federal sector. The Social Media Specialist will be responsible for: - Drafting social media and multimedia content. - Supporting media monitoring reporting quality assurance. - Helping translate disaster assistance, preparedness, mitigation, recovery, and resilience messaging into clear, engaging, platform-ready products. This role requires a strong writer and detail-oriented communicator who can: - Develop accurate, plain-language content for social and digital platforms. - Review media monitoring reports for accuracy, relevance, and usability. - Collaborate with project managers, designers, video editors, media monitoring staff, media monitoring vendors, and government subject matter experts (SMEs). This is a contingent hire position, fully remote, with some travel for client meetings and/or video shoots required. Early morning hours may be necessary due to delivery timelines for major deliverables. Qualifications - 3 years of experience in social media, digital communications, public affairs, marketing, journalism, content strategy, or a related field. - Bachelor's degree in communications, public relations, marketing, journalism, English, digital media, emergency management, or a related field. - Demonstrated experience writing and editing social media or multimedia content for public-facing audiences, preferably for government, public sector, nonprofit, emergency management, or regulated environments. - Experience reviewing analytics, media monitoring reports, social listening outputs, e-clipping reports, or performance dashboards for accuracy and actionable insights. - Familiarity with social media platforms and digital content best practices. - Familiarity with media monitoring or social listening tools; experience with Meltwater preferred. - Strong writing, editing, proofreading, plain-language, and quality assurance skills. - Ability to manage multiple assignments, quick-turn deadlines, stakeholder feedback, and version control in a fast-paced environment. - Working knowledge of accessible digital communications, including alt text, captions, transcripts, clear language, and Section 508 awareness. - Ability to obtain and maintain a public trust clearance or federal suitability determination. - Legal authorization to work in the U.S. Requirements - Draft, edit, and optimize social media copy, captions, calls to action, digital flyer text, infographic copy, reel copy, video scripts, storyboards, and other content for multimedia products. - Develop content tailored to social and digital platforms including Facebook, YouTube, Instagram, LinkedIn, X, and emerging platforms. - Support production videos by writing and refining content, incorporating SME input, and coordinating edits through review cycles. - Review media monitoring reports, e-clipping outputs, dashboards, and analytics summaries for accuracy, relevance, source validity, working hyperlinks, duplicate items, appropriate tagging, and formatting consistency. - Flag discrepancies in media monitoring outputs and coordinate with the Project Manager, media monitoring team, or Meltwater representatives to correct report logic, search terms, source selection, or other issues. - Assist with development and refinement of Meltwater Search Agents, keywords, phrases, media lists, and monitoring parameters. - Support daily media sweeps and reporting workflows, including validation of e-clipping content and timely reporting. - Summarize trends and performance insights from media monitoring, social media metrics, reach/impressions, engagement, sentiment, share of voice, pickups, and other relevant indicators. - Collaborate with designers, animators, video editors, and communications leads to ensure multimedia products are accurate, clear, brand-aligned, platform-optimized, and ready for posting or distribution. - Apply plain-language writing, digital accessibility, Section 508 awareness, alt text, caption/transcript considerations, and quality control practices to social and multimedia content. - Maintain organized content files, version histories, feedback trackers, and editorial calendars or content plans as needed. - Respond quickly to client feedback, shifting priorities, and urgent disaster communications needs while maintaining accuracy and professionalism. Company Description

• Own and drive the global social media strategy, aligning it with business goals and brand reputation • Act as a subject matter expert on social trends, platforms, and best practices • Mentor junior team members and uphold standards for content quality and performance • Lead content planning, including editorial calendars for campaigns and key initiatives • Oversee end-to-end content execution (copy, creative, publishing, optimization) across platforms • Ensure consistent messaging and brand voice across all social channels • Partner cross-functionally to support launches, company updates, and executive communications • Manage analytics and reporting, using performance insights to continuously optimize strategy