• Represent Cordance’s portfolio of products and services, using strong product knowledge and research to articulate how our solutions address customer needs. • Focus primarily on new logo acquisition through inbound and outbound prospecting. • Generate leads and build relationships by nurturing prospects and developing early-stage sales opportunities. Respond rapidly to inbound inquiries (“speed to lead”). • Conduct high-quality, high-volume outreach (70–90 activities per day) through calls, emails, video, and social media. • Qualify prospects through research and discovery to ensure a strong fit for Cordance solutions. Identify opportunities to return unqualified leads to marketing for further nurturing. • Schedule discovery meetings or demos with qualified prospects for assigned Account Executives. • Utilize CRM (HubSpot), sales engagement tools, and data platforms (ZoomInfo) to track activities, log insights, and manage follow-ups. • Collaborate closely with SDR leadership and Account Executives to develop and execute targeted prospecting strategies for assigned territories or accounts. • Meet or exceed individual activity, qualification, and pipeline-generation goals. • Share feedback, trends, and messaging insights with peers and leadership to continuously improve team performance.

• Identify and secure new sales opportunities by initiating outbound cold calls, crafting compelling emails, leveraging social media platforms, and tapping into various communication channels. • Promptly follow up with inbound leads to ensure no opportunity is missed, demonstrating attentiveness and professionalism in every interaction. • Use professional communication skills and create an excellent first impression to prospects. Instigate a strong strategy to attract customers, using email and call scripts. • Utilize prospecting and research tools like LinkedIn Sales Navigator, Seamless.ai, etc. to coordinate with assigned reps to identify potential opportunities; implement effective handoff plans, and prepare for qualification calls and discovery meetings with target prospects. • Manage scheduling and calendaring of sales calls, emails and other engagements. • Keep track of leads and execute with agility by developing and following up. • Effectively collaborate and work cooperatively with cross-functional teams (Product, Engineering, Legal, Policy, Operations, etc.) across initiatives. • Strategise with the team to innovate and improve the overall sales development process. • Stay up to date and informed with product and service information. Maintain expected knowledge of the products to answer potential questions from customers. • Setting, monitoring, and striving to exceed sales goals, ensuring consistent progress towards achieving targets.

• Quickly respond to and qualify incoming leads for UK market from various marketing channels, including our website, content downloads, and webinar sign-ups. • Engage with prospects to understand their business needs, challenges, and objectives, and effectively communicate the value proposition of our products/services. • Conduct initial discovery calls with potential clients to determine if they are a good fit for Hostaway's solutions. • Collaborate closely with the sales team to schedule qualified meetings and ensure a smooth handover of promising leads. • Maintain accurate and up-to-date records of all prospect interactions and activities in the CRM system. • Work closely with marketing to provide feedback on lead quality and campaign effectiveness, helping to refine our inbound strategy. • Meet and exceed monthly/quarterly targets for qualified meetings and pipeline generation.

• Utilize data insights and sales enablement tools to conduct lead generation activities for new business, including cold calling, networking and other opportunity-prospecting methods • Meet with prospective customers to discuss viable opportunities in an effort to understand their business needs • Coordinate with internal teams and the customer to implement the customer's solution • Set expectations during implementation for internal resources to maintain the health of the account • Develop account strategy for maintenance and growth