• Act as the single point of contact to the customer for timely and satisfactory resolution of concerns covering a wide variety of support services offered for assigned region, product, or coverage area • Responsible for knowledge of assigned region, coverage area, or product lines, their associated configuration installations, and represents the most direct access to all appropriate internal functions to support the customer • Establish and maintain contact to provide on-going technical and business support to assigned customers in designated geographic region or coverage area • Influence the development of strategy for the area of responsibility, including control of resources and influences policy formulation • Interprets simple internal and external business challenges and recommends best practices to improve products, processes or services • Uses high level of judgment to make decisions and handle complex tasks or problems in areas of operational, product management, manufacturing, technology or engineering • May lead functional teams or projects with minimal resource requirements, risk, and/or complexity.

• Own contractual activities from sales handover through project closeout, ensuring that contractual obligations are understood, managed, and resolved in a timely manner. • Lead contract analysis, negotiation, claims management, variation/change orders, customer financing requirements, and dispute avoidance/resolution on high-risk or escalated projects. • Identify, assess, and communicate contractual, regulatory, and commercial risks and opportunities, and ensure timely escalation of critical issues. • Advise project teams on contractual and regulatory/tax requirements, including notices, correspondence, deliverables, and compliance obligations. • Partner with project teams and customers to maintain clear understanding of contract terms and to support successful execution. • Collaborate with Legal, Finance, Sourcing, Program Management, and other stakeholders to align commercial positions and resolve issues. • Support sourcing activities by preparing subcontractor and supplier flow-down packages and reviewing related contractual obligations. • Support management of customer and supplier claims, working closely with Legal and business teams on disputes and litigation as required. • Support project insurance administration, including submission, monitoring, and settlement of insurance claims. • Promote a collaborative working environment that drives functional engagement and supports delivery of project and services metrics. • Build consensus across internal and external stakeholders on complex or sensitive contractual matters. • Lead initiatives or workstreams related to contract process improvement and issue resolution • Contribute to the development and improvement of contract management processes, tools, and standards within the business.

• Deliver principals’ objectives, including volume and sales fundamentals such as merchandising, assortment, pricing, and shelving goals at the assigned customers. • Develop a comprehensive Customer Business Plan that aligns with the principals’ business priorities and drives long-term success. • Personally call on all decision-makers at the customer to present and sell business plans, programs, and concepts that enhance business results. • Achieve results at the lowest possible selling cost while maximizing company revenue through brokerage, commissions, bonuses, contest earnings, and more. • Ensure a competitively superior in-store presence in the assigned stores by calling on headquarters, supervisors, and other customer operations personnel. • Manage manufacturers’ trade marketing funds, process direct shipments via the Sales Support Coordinator, and leverage data to sell concepts to the customer. • Operate within the designated budget, ensuring efficient use of resources. • Maintain open lines of communication with key principals to ensure alignment and collaboration.

• Owning dealer relationships within your assigned territory—building trust, identifying growth opportunities, and turning partnerships into high-performing sales engines • Driving revenue growth by onboarding new dealer partners, increasing loan volume, and expanding GoFi’s market presence through consultative selling and strategic influence • Delivering impactful training and support, empowering dealers with a deep understanding of GoFi’s programs, tools, and competitive advantages to help them sell more effectively • Acting as the face of GoFi, strengthening the dealer experience and ensuring seamless coordination with their assigned Dealer Specialist to close deals and maximize value • Analyzing performance metrics, market conditions, and competitive activity to inform proactive strategies and report actionable insights to leadership