• Own day-to-day management and optimization of paid acquisition campaigns across Google Search, Performance Max, YouTube, Shopping, Display, Demand Gen, and Microsoft/Bing Ads—with full accountability for pacing, budget allocation, and performance to ensure efficient growth and profitability. • Launch, manage, and optimize campaigns with a clear focus on lowering CAC and improving CVR; identify scaling opportunities while maintaining efficiency targets. • Identify, evaluate, and help scale emerging acquisition opportunities across AI/LLM search platforms (e.g., Perplexity, ChatGPT, Gemini), Apple Search Ads, new Google AI-driven ad surfaces, and additional channels relevant to customer acquisition. • Conduct keyword, audience, bidding, feed, and landing page optimizations with precision and rigor—moving quickly on reversible decisions and escalating appropriately on high-stakes ones. • Develop and iterate on ad copy and messaging strategies informed by search intent, performance data, competitive trends, and creative testing insights. • Analyze campaign and funnel performance to uncover insights and optimization opportunities—translating data into clear, actionable recommendations for internal stakeholders. • Build performance reporting and analyses that communicate channel health, trends, and strategic recommendations; present findings with a level of data storytelling that makes insights accessible to cross-functional partners. • Partner with internal stakeholders to align media strategy with broader acquisition and growth goals; continuously test and iterate on bidding strategies, audience targeting, creative, landing pages, and campaign structure. • Continuously test and iterate on bidding strategies, audience targeting, creative, landing pages, and campaign structure • Stay informed on evolving AI-driven search trends and changes within the advertising ecosystem—apply that knowledge to forward-looking channel strategy. • Leverage AI tools (Claude, ChatGPT, Gemini) to improve campaign workflows, accelerate creative ideation, streamline reporting, and enhance operational efficiency—with particular emphasis on data visualization and performance storytelling. • Identify opportunities to use automation and AI tooling to improve testing velocity, campaign management, and performance insight generation. • Stay current on evolving AI capabilities within the search advertising ecosystem and bring informed perspective on how to apply them to this channel. • Own the technical health and measurement integrity of the paid search channel across tracking, attribution, feeds, and campaign delivery • Partner with analytics, engineering, and product teams to ensure accurate conversion tracking, tagging, attribution, and event measurement across platforms • Regularly audit and troubleshoot tracking infrastructure, product feeds, landing pages, and campaign setup to proactively identify and resolve performance issues • Utilize tools such as GA4, GTM, Amplitude, and Contentsquare to analyze user behavior and understand the full customer journey from impression through conversion • Leverage funnel analysis and on-site behavioral insights to identify friction points, conversion drop-offs, and landing page optimization opportunities • Develop a strong understanding of how users interact with the site experience specifically from Google and paid search traffic, using insights to improve acquisition efficiency and conversion rates • Monitor attribution trends and platform changes to ensure continued measurement accuracy and performance stability

Role Description The mission of the Paid Search Ads Manager (Google Ads) is to own and scale Curology's paid search channel as the primary driver of efficient customer acquisition within the Growth team. Reporting to the Senior Manager, Performance Marketing, this role takes full, independent ownership of Curology’s Google Ads program, including: - Campaign execution - Performance optimization - Measurement integrity - Cross-functional reporting Success in this role means: - Taking clean ownership of a channel currently managed by an agency - Scaling spend profitably - Establishing yourself as the undisputed internal expert - Consistently moving the needle on CAC, CVR, and creative testing velocity The ideal candidate is: - Deeply experienced in paid search - Comfortable owning large budgets autonomously - Quick to move from data to insight to action - Analytical in every optimization decision - Curious about AI-driven tools and the evolving search landscape Qualifications - 5-7 years of hands-on experience managing Search Ads campaigns at scale - Deep expertise across Search, PMax, Shopping, YouTube, and Demand Gen campaigns - High data proficiency with strong analytical mindset - Proven ability to scale customer acquisition efficiently - Strong understanding of conversion optimization, attribution, and performance analytics - Proficiency with Google Ads, Microsoft Ads, GA4, and Google Tag Manager - Familiarity with AI/LLM tools (Claude, ChatGPT, Gemini) - Experience with Amplitude, Contentsquare, Tableau, and/or Asana - Ability to independently own and operate a performance marketing channel - Comfortable operating in a fast-paced, highly iterative environment Requirements - Own day-to-day management and optimization of paid acquisition campaigns across various platforms - Launch, manage, and optimize campaigns focusing on lowering CAC and improving CVR - Identify and evaluate emerging acquisition opportunities - Conduct keyword, audience, bidding, feed, and landing page optimizations - Analyze campaign and funnel performance to uncover insights - Build performance reporting and analyses for internal stakeholders - Partner with internal stakeholders to align media strategy with broader goals - Leverage AI tools to improve campaign workflows and operational efficiency - Own the technical health and measurement integrity of the paid search channel - Utilize tools to analyze user behavior and understand the customer journey Benefits - Competitive compensation and equity package (RSUs) - Comprehensive benefits: Medical, dental, vision, FSA and HSA, supplemental coverages, and 401(k) - Access to wellbeing perks, including OneMedical, Spring Health, SoFi, and Employee Assistance Program - Flexible paid time off and holiday policy - Paid parental leave (birthing and non-birthing parents) - Employee donation matching program - Culture Committee and employee resource groups for connectivity - Complimentary VIP Subscription to Curology or Agency, plus online retail discount

• We're hiring a Demand Generation Manager to take our content, our positioning, and our point of view and turn it all into campaigns that drive enterprise pipeline. • This role runs demand gen campaigns across channels - outbound, paid media that drives inbound, social, and whatever else earns its place in the mix. • You'll also build out a meaningful social strategy from the ground up. • You should be a craftsperson at heart. You've spent years at an agency learning how to run demand programs across many different companies, and ideally you've taken that craft in-house too. • You know how to sell into marketing because you've done it; you've spoken their language, sat across from CMOs and VPs of Marketing, and built campaigns that actually moved them. • You thrive in a fast-paced environment where priorities shift to meet what the market is telling us. You're comfortable on a remote team.

• Lead the planning and execution of complex paid media strategies across multiple platforms including programmatic, search, and social. • Develop strategic recommendations to drive performance improvements for high-value client accounts. • Identify opportunities to improve campaign structure, targeting, and bidding strategies to maximize return on investment. • Translate campaign data into actionable insights and strategic recommendations for internal teams and clients. • Oversee the setup, trafficking, and ongoing management of large-scale digital advertising campaigns. • Monitor campaign pacing, delivery, and performance to ensure campaigns meet or exceed client KPIs. • Conduct advanced campaign analysis to identify trends, opportunities, and risks. • Implement optimization strategies across channels to improve campaign efficiency and performance. • Provide advanced technical support for troubleshooting issues related to creative assets, tracking tags, platform integrations, and data discrepancies. • Work with internal teams to ensure tracking, tagging, and attribution are implemented correctly. • Escalate platform issues to technology partners when required and manage resolution. • Analyze campaign data and performance trends to provide meaningful insights and recommendations. • Support Account Managers with strategic reporting and performance analysis for clients. • Ensure accurate reporting and data integrity across platforms and analytics tools. • Partner closely with Account Managers, Optimization Specialists, and Data Analysts to drive strong campaign outcomes. • Mentor Campaign Managers and Assistant Campaign Managers, sharing knowledge and best practices. • Contribute to improving internal campaign management processes, workflows, and operational efficiency.