War Room

• Lead the planning and execution of complex paid media strategies across multiple platforms including programmatic, search, and social. • Develop strategic recommendations to drive performance improvements for high-value client accounts. • Identify opportunities to improve campaign structure, targeting, and bidding strategies to maximize return on investment. • Translate campaign data into actionable insights and strategic recommendations for internal teams and clients. • Oversee the setup, trafficking, and ongoing management of large-scale digital advertising campaigns. • Monitor campaign pacing, delivery, and performance to ensure campaigns meet or exceed client KPIs. • Conduct advanced campaign analysis to identify trends, opportunities, and risks. • Implement optimization strategies across channels to improve campaign efficiency and performance. • Provide advanced technical support for troubleshooting issues related to creative assets, tracking tags, platform integrations, and data discrepancies. • Work with internal teams to ensure tracking, tagging, and attribution are implemented correctly. • Escalate platform issues to technology partners when required and manage resolution. • Analyze campaign data and performance trends to provide meaningful insights and recommendations. • Support Account Managers with strategic reporting and performance analysis for clients. • Ensure accurate reporting and data integrity across platforms and analytics tools. • Partner closely with Account Managers, Optimization Specialists, and Data Analysts to drive strong campaign outcomes. • Mentor Campaign Managers and Assistant Campaign Managers, sharing knowledge and best practices. • Contribute to improving internal campaign management processes, workflows, and operational efficiency.

• Manage the setup, trafficking, and day-to-day management of digital advertising campaigns across multiple platforms. • Execute paid search campaigns including account setup, campaign structuring, keyword development, ad copy creation and testing, and bid/budget management. • Ensure campaigns are launched accurately by performing quality assurance (QA) on ads, tracking tags, and data uploads. • Maintain campaign organization and platform setups to ensure operational efficiency. • Monitor campaign pacing, delivery, and performance to ensure campaigns meet client goals. • Analyze campaign performance using reporting and analytics tools to identify optimization opportunities. • Develop and implement optimization recommendations aligned with client objectives. • Perform regular campaign audits to ensure campaigns are running efficiently and accurately. • Pull and prepare campaign reports for internal teams and Account Managers. • Use reporting, analytics, and trend analysis tools to evaluate campaign performance. • Provide insights and recommendations based on campaign data and performance trends. • Act as a technical resource for troubleshooting issues related to creative assets, tracking tags, and platform functionality. • Collaborate closely with Campaign Managers, Account Managers, and Data Analysts to improve campaign performance. • Support the development of junior team members and new team members by sharing knowledge and best practices.

• Own the sales process end-to-end — from prospecting and outreach through discovery, proposal development, and closing new business. • Identify and target new opportunities through research, networking, outbound outreach, and other creative lead-generation tactics. • Understand client goals and challenges, positioning our digital marketing and technical services strategically to deliver results. • Build strong, long-term relationships with clients, acting as a trusted advisor and ensuring seamless handoffs to account teams. • Partner with technical and marketing experts to develop tailored proposals and ensure alignment with client objectives. • Maintain a robust sales pipeline, prioritize effectively, and consistently meet or exceed revenue targets. • Contribute to agency-wide growth strategies by identifying new market opportunities, shaping service offerings, and ensuring sales goals align with company vision. • Lead the development of sales department objectives and key results (OKRs), track progress, and report outcomes to ensure alignment with organizational priorities. • Establish the foundation for a scalable sales function by defining best practices, contributing to growth strategy, and preparing to mentor or lead a team as the company expands.

• Own the sales process end-to-end — from prospecting and outreach through discovery, proposal development, and closing new business. • Identify and target new opportunities through research, networking, outbound outreach, and other creative lead-generation tactics. • Understand client goals and challenges, positioning our digital marketing and technical services strategically to deliver results. • Build strong, long-term relationships with clients, acting as a trusted advisor and ensuring seamless handoffs to account teams. • Partner with technical and marketing experts to develop tailored proposals and ensure alignment with client objectives. • Maintain a robust sales pipeline, prioritize effectively, and consistently meet or exceed revenue targets. • Contribute to agency-wide growth strategies by identifying new market opportunities, shaping service offerings, and ensuring sales goals align with company vision. • Lead the development of sales department objectives and key results (OKRs), track progress, and report outcomes to ensure alignment with organizational priorities. • Establish the foundation for a scalable sales function by defining best practices, contributing to growth strategy, and preparing to mentor or lead a team as the company expands.