Title: Director Audience Insights, OptumRx - Remote Location: Remote United States Requisition number: 2363353 Job category: Marketing and Advertising Overtime status: Exempt Travel: No Job Description: Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week. Primary Responsibilities: - Lead enterprise level strategic planning for Provider/B2C Audience insights, shaping the long term vision, performance frameworks, and roadmap needed to guide consumer growth, experience, and brand strategy - Cultivate high impact, cross functional partnerships across Marketing, Product, Analytics, Experience, and Operations to ensure provider and consumer insight needs are anticipated, prioritized, and fully integrated into decision making - Oversee governance and prioritization of major insight initiatives, balancing investment, resource allocation, and business impact to drive provider and consumer value and market differentiation - Lead development of all B2C/Provider Value Propositions and Narratives for the business - Drive insight led strategies that inform acquisition, engagement, retention, and overall provider and consumer experience transformation, ensuring alignment with broader business and revenue goals - Lead and mentor teams executing complex research and analytics programs, ensuring outputs are rigorous, actionable, and connected to strategic imperatives - Proactively identify emerging provider and consumer issues and opportunities, applying advanced analytical reasoning to assess trends, diagnose performance drivers, and recommend solutions - Serve as the executive steward for insight storytelling, leading business reviews, synthesizing complex findings for senior leaders, and elevating insights into strategic recommendations - Build and maintain enterprise reporting frameworks (monthly/quarterly/annual) that deliver clear visibility into provider and consumer behavior, performance trends, and marketing effectiveness - Monitor progress against strategic plans, providing direction, course correction recommendations, and optimization guidance grounded in data driven understanding of provider and consumer needs and business outcomes You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in. Required Qualifications: - 10+ years of experience in Provider/B2C marketing, provider/consumer insights, or audience strategy, ideally in healthcare, financial services, consumer technology, or other complex industries - Deep familiarity with provider/consumer performance metrics such as NPS, satisfaction KPIs, engagement metrics, and marketing effectiveness measures - Demonstrated success leading large scale provider/consumer insights, audience strategy, or experience transformation initiatives at the enterprise level - Proven skilled at creating clear, compelling reports and presentations that elevate insights into actionable business strategy - Proven solid strategic planning and cross functional leadership skills, with the ability to influence, align, and drive action across diverse stakeholder groups - Proven advanced analytical and critical thinking capabilities, with demonstrated ability to translate complex data into clear direction, strategic recommendations, and executive ready narratives - Proven excellent communication, storytelling, and stakeholder engagement skills, including experience briefing senior executives and shaping enterprise decision making - Proven organized and able to lead multiple concurrent initiatives, set priorities, and deliver high quality outcomes in fast paced and dynamic environments Preferred Qualifications: - Proven ability to lead through ambiguity, navigate organizational complexity, and drive large scale change without direct authority - Proven solid business acumen, including experience setting and achieving measurable goals, evaluating ROI, and connecting insights to financial and enterprise outcomes - All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $112,700 to $193,200 annually based on full-time employment. We comply with all minimum wage laws as applicable. Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants. At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission. UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

• Meet or exceed regional Caris Detect sales revenue, adoption, and growth targets. • Act as an extension of enterprise strategy by aligning national priorities with regional execution, while surfacing market insights, competitive intelligence, and customer feedback to inform sales strategy and leadership decisions. • Analyze regional performance, pipeline, and utilization trends to identify growth opportunities and risks. • Develop and lead Quarterly Business Reviews (QBRs) focused on sales strategy, forecasting, outcomes, and growth initiatives. • Build, train, and lead a high-performing sales team by setting clear expectations, inspecting execution, and driving accountability to volume and revenue outcomes through clinical selling, strategic account planning, and executive engagement. • Lead DTP and DTC engagement strategies that influence clinical decision‑making, drive appropriate test utilization, and support integration of Caris Detect into clinical care pathways. • Develop and maintain core knowledge of internal and competitive products, services, technology solutions, and reimbursement/billing. • Establish and maintain senior-level relationships with new and existing strategic accounts (e.g., CEO, CMO, COO, CFO, Directors, and Lab Leadership). • Serve as a strategic partner to internal stakeholders across Sales, Marketing, Medical Affairs, Operations, Laboratory, IT, and Payer teams. • Submit required administrative documentation (e.g., travel itineraries, trip reports, activity reports, monthly reports, expenses, and service reports) accurately and in a timely manner. • Maintain all assigned company assets in accordance with company policies. • Provide meeting and trade show support as required. • Perform other related duties as assigned.

• Meet or exceed regional Caris Detect sales revenue, adoption, and growth targets • Act as an extension of enterprise strategy by aligning national priorities with regional execution, while surfacing market insights, competitive intelligence, and customer feedback to inform sales strategy and leadership decisions • Analyze regional performance, pipeline, and utilization trends to identify growth opportunities and risks • Develop and lead Quarterly Business Reviews (QBRs) focused on sales strategy, forecasting, outcomes, and growth initiatives • Build, train, and lead a high-performing sales team by setting clear expectations, inspecting execution, and driving accountability to volume and revenue outcomes through clinical selling, strategic account planning, and executive engagement • Lead DTP and DTC engagement strategies that influence clinical decision‑making, drive appropriate test utilization, and support integration of Caris Detect into clinical care pathways • Develop and maintain core knowledge of internal and competitive products, services, technology solutions, and reimbursement/billing • Establish and maintain senior-level relationships with new and existing strategic accounts (e.g., CEO, CMO, COO, CFO, Directors, and Lab Leadership) • Serve as a strategic partner to internal stakeholders across Sales, Marketing, Medical Affairs, Operations, Laboratory, IT, and Payer teams • Submit required administrative documentation (e.g., travel itineraries, trip reports, activity reports, monthly reports, expenses, and service reports) accurately and in a timely manner • Maintain all assigned company assets in accordance with company policies • Provide meeting and trade show support as required • Perform other related duties as assigned.

Role Description As a Senior Partnerships Director for the UKI region, you will be the link between our millions of users and Higher Education providers. For this challenge, you bring along substantial experience within the Higher Education industry. You see opportunities when they arise and do not give up until you reach your goals. You feel comfortable speaking with prominent university representatives (e.g PVCs, International Directors) and are excited about helping our clients to reach their ambitious goals. What you will be doing: - Connecting with top universities to help them diversify and grow their international student body, as well as providing them challenging insights on international student mobility and ways to grow quality and retention of their international cohort. - Multi-level business development with a focus on connecting and building trust with the board and Decision-making units of top institutions resulting in multi-year partnerships. - Supporting the wider UKI team achieve their targets alongside managing and growing your own individual accounts. - Proactively developing new clients, by using referrals and networking as well as reaching out directly. - Optimizing the complete commercial cycle: from lead generation, attending and scheduling (face-to-face & virtual) meetings up to contract negotiations evaluation. - Reporting directly to the UKI/EMEA Business Unit Director. Qualifications - At least 8 years of proven commercial record of accomplishments within the Higher Education industry. - A strong and sustained track record of delivering on and surpassing targets. - Strong network of senior contacts within universities within the UKI region. - Positive and self-disciplined high achiever with a sense of urgency and organization. - Experience of client and market share orientation; and being committed to creating client value in the long term. Requirements - Results driven with persuasive communication and listening skills. - Assertive and optimistic. Energetic and persistent, with an entrepreneurial attitude, you drive for results and are committed to success. - Open team player – independent yet supportive – thriving in an entrepreneurial atmosphere. - Able to get in the minds of prospective international students. Having experienced an international study period is desired. - Eagerness to learn, grow and share your experience alongside a young and dynamic company, with the ambition to quickly grow in role and responsibilities. Benefits - The opportunity to be a key driver of a growing company that delivers sustainable added value in the world’s Higher Education market. - An annual personal development budget because personal growth is KEY! - A full-time position, with a competitive salary. - Competitive bonus scheme. - 25 annual holidays per year with the opportunity to buy/sell holidays. - Ambitious, informal, entrepreneurial, and flexible atmosphere where self-initiative is highly appreciated. Apart from your contribution to the company, your personal development has high priority. - A company environment that is serious about having fun with everything we do. - The opportunity to make our world a little better. - Home working with regular engagement with a high performance and driven team. - Opportunity to work from abroad two months per year!