• Own and lead the go-to-market strategy for the Health Systems segment, driving awareness, engagement, and pipeline growth • Develop audience-specific positioning, messaging, and content strategies that resonate with health system decision-makers • Partner closely with Sales, RevOps, and SDR leadership to align marketing efforts with revenue goals and optimize outbound and inbound strategies • Build and execute demand generation programs that accelerate adoption within health systems and provider organizations • Identify and manage participation in key industry events, conferences, and associations to increase brand visibility and market presence • Analyze market trends, customer feedback, and competitive insights to refine marketing strategy and identify new opportunities • Establish the foundational marketing infrastructure, programs, and processes needed to scale the Health Systems business • Collaborate cross-functionally with Sales, Client Success, Operations, and Executive Leadership to ensure alignment on business objectives and customer needs • Measure and report on marketing performance, pipeline contribution, and segment growth, using data to inform strategy and investment decisions • Serve as the internal expert on the Health Systems market, helping shape company strategy and long-term growth initiatives

Role Description This is the seat that runs marketing for Hyprwork as the company transitions from a founder-led operation into a multi-brand holding. You replace the operational footprint of our outgoing CMO, who moves into a founder and visionary role alongside our CEO. You own marketing strategy, execution, and P&L for the entire Hyprwork portfolio, today centered on Rejuvacare and expanding into new brands over the next four to eight quarters. This is not a strategy-only seat or a corporate CMO post. Hyprwork is a performance-first DTC business that has scaled 12x in a single year on paid acquisition discipline, brand execution, and operational excellence. The CMO here is expected to know the numbers, run the team hands-on, and build the structure that lets marketing scale beyond the founders' direct involvement. You inherit a marketing organization with: - An established performance marketing function (paid acquisition under five channel pod leads) - A creative production engine producing hundreds of assets per week - Developing brand and lifecycle capabilities You own the design of the next layer of marketing leadership and the build-out as the brand portfolio expands. The founder transition is the defining context of this role. Our founders are stepping back from day-to-day marketing operations but remain deeply invested in brand direction, portfolio strategy, and company outcomes. This is not a clean handover into a vacuum. You are stepping into a seat previously operated by a founder who is becoming your closest strategic partner. The first three to six months are a trust-building phase. You will collaborate closely, demonstrate judgment, and earn the decision rights of the seat before operating fully independently. Comfort with that dynamic, the patience to navigate it, and the maturity not to mistake collaboration for interference are non-negotiable. Qualifications - 7+ years in DTC marketing leadership, with at least 3 years as a CMO, VP of Marketing, or Head of Marketing at a DTC business doing $30M or more in annual revenue, ideally in health and wellness, supplements, beauty, or regulated consumer verticals. - Demonstrated track record scaling a DTC business through paid acquisition. - Hands-on experience managing a creative production function, not just a brand team. - Experience leading and developing senior marketing leaders across performance, creative, and brand tracks. - Prior experience working alongside founders or executive sponsors in a scaling business. Requirements - You own marketing strategy across the Hyprwork portfolio: brand direction, channel mix, budget allocation, customer acquisition and retention strategy, and the P&L for marketing spend. - You own the performance marketing function strategically, with five channel pod leads executing tactically across Meta, Google, Native, AppLovin, and TikTok. - You own the creative production machine that feeds every paid channel. - You own how Hyprwork's brands show up across every customer touchpoint and how they compound value beyond the first purchase. - You inherit a team and the responsibility to develop it. - You sit on the executive leadership team and partner closely with Operations, CX, Revenue Operations, Supply Chain, Finance, Technology, and People and Culture. - You work directly with our CEO and our outgoing CMO, who moves into a founder advisor role. - You partner with the founders on portfolio strategy and own the marketing-side execution of every new brand launch. Benefits - Executive-level compensation: $18,000 to $25,000 USD per month base, plus performance bonus tied to company outcomes. - Direct partnership with founders who are deeply engaged strategically and committed to making the transition work. - Full ownership of a marketing function inside a business that has scaled 12x in a year, with a clear path to multi-brand expansion. - A team that is already built, already running, and ready for the leadership layer it has not had. - The kind of seat that defines a career, not a resume line.

• Design and own the end-to-end direct mail acquisition strategy • Manage data append partnerships and partner with Data Science to develop propensity models • Own creative strategy including form factors, messaging, personalization • Manage print vendors, negotiating pricing to hit CPP targets • Define send volumes and cadence based on marginal profitability analysis • Drive executive communications by presenting program performance • Function as the expert in direct mail and stay current on industry trends

• Oversee the execution of and protection of Jacada's brand identity across all channels and touchpoints for the duration of the contract. • Ensure all marketing output is consistent with the strategy already in place, evolving it where required with the Managing Director's input. • Partner with the Sales and Operations Director to keep marketing activity aligned with commercial objectives and the client journey. • Work closely with the Client Experience Director to ensure that USPs are aligned with on-the-ground delivery. • Act as final editorial oversight of the Jacada Explorer magazine, ensuring that goals are met and the timeline through commissioning, production, design, print and distribution is followed. • Oversee Jacada's wider content output - website, blog, email, and social media - ensuring it is on-brand, high quality, and audience-relevant. • Provide strategic oversight of Jacada's digital marketing activity through the Senior Digital Marketing Manager and their team. • Own the Jacada website and its development, ensuring that performance is prioritised, the site is appropriately maintained, updated and evolved. • Own brand-specific digital activity including social media strategy, website content, email marketing, and content-led SEO strategy, including AI optimisation. • Monitor digital performance, using data to inform decisions and keep activity on track. • Oversee and be accountable for the optimisation of the performance marketing budget.