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CRM Manager – Martech
Location
Brazil
Posted
42 days ago
Salary
0
Seniority
Senior
Job Description
CRM Manager – Martech
Grupo OLX
• Lead the relationship, engagement, retention, and monetization strategy for OLX Brazil Group, working across the OLX, ZAP Imóveis and Viva Real brands for both B2C and B2B audiences. • Play a critical role in evolving our Growth Marketing strategy, leading the CRM transformation from a campaign-based operation to an advanced lifecycle marketing model focused on personalization, automation, data intelligence and omnichannel activation. • Build and scale a CRM strategy that drives direct impact on engagement, reactivation, retention, recurrence, conversion, revenue and marketing efficiency. • Evolve the Group's CRM strategy toward a more sophisticated, behavior-driven model based on advanced segmentation, product events, automation and personalization at scale. • Lead the implementation and continuous improvement of Braze and Salesforce Marketing Cloud, ensuring technical excellence, governance, data quality and speed of execution. • Build an integrated lifecycle view for different audiences: buyers, sellers, listers, professional advertisers, real estate agencies, dealerships, brokers and B2B clients. • Design automated journeys for key moments in the user and customer lifecycle. • Transform CRM into a significant Growth lever, connected to Product, Performance, SEO, Brand, Data and Commercial teams. • Develop a high-performing team with analytical depth, operational excellence, strategic vision and strong execution capability. • Act as an influential leader in executive forums, championing priorities, trade-offs, opportunities and CRM impacts on the business.
Job Requirements
- Experience in CRM, Lifecycle Marketing, Growth Marketing, Martech, Retention, Customer Engagement or related areas.
- Experience directly managing teams and developing people.
- Advanced knowledge of and hands-on experience with Salesforce Marketing Cloud.
- Advanced knowledge of and hands-on experience with Braze or other engagement platforms.
- Experience building or evolving robust CRM strategies in digital companies, marketplaces, platforms, e-commerce, apps, classifieds, fintechs, telecom, subscription businesses or other businesses with large user bases.
- Strong analytical capabilities, with mastery of funnel metrics, cohorts, segmentation, testing, retention, engagement, conversion and LTV.
- Experience designing automated journeys, lifecycle programs, trigger-based campaigns and personalization at scale.
- Ability to move between executive strategy and technical depth, with sufficient knowledge to challenge architecture, data, integrations and measurement.
- Experience in complex environments with multiple brands, products, audiences, channels and stakeholders.
- Strong executive communication skills, cross-functional influence and priority management.
- Preferred / Differentiators: Experience with marketplaces, classifieds, real estate, automotive, super apps, digital platforms or ecosystems with B2B and B2C journeys.
- Knowledge of SQL, BigQuery, GA4, CDPs, BI tools and audience management solutions.
- Experience with incremental measurement, holdout groups, uplift, propensity modeling and multivariate testing.
- Experience in projects implementing, migrating or evolving a Martech stack.
- Experience with WhatsApp, push, in-app, web push, SMS, email, integrated paid media and owned channels.
- Experience in CRM strategies connected to product, transactional notifications, on-platform behavior and first-party data.
- Advanced English.
Benefits
- Market-competitive compensation
- Health insurance
- Dental insurance
- Private pension plan
- Flexible benefits that adapt to your needs
- Meal allowance
- Financial counseling
- Perks club
- Home office allowance
- Mobility allowance
- Childcare allowance
- Life insurance
- Extended leave
- Support for sports, quality of life and wellbeing
- Payroll-deductible loan with reduced rates
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