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Grupo OLX

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CRM Manager – Martech

Customer Success ManagerCustomer SuccessFull TimeRemoteSeniorTeam 1,001-5,000Since 2010H1B No SponsorCompany SiteLinkedIn

Location

Brazil

Posted

42 days ago

Salary

0

Seniority

Senior

Bachelor DegreePortugueseEnglishBigQueryCloudSQL

Job Description

CRM Manager – Martech

Grupo OLX

• Lead the relationship, engagement, retention, and monetization strategy for OLX Brazil Group, working across the OLX, ZAP Imóveis and Viva Real brands for both B2C and B2B audiences. • Play a critical role in evolving our Growth Marketing strategy, leading the CRM transformation from a campaign-based operation to an advanced lifecycle marketing model focused on personalization, automation, data intelligence and omnichannel activation. • Build and scale a CRM strategy that drives direct impact on engagement, reactivation, retention, recurrence, conversion, revenue and marketing efficiency. • Evolve the Group's CRM strategy toward a more sophisticated, behavior-driven model based on advanced segmentation, product events, automation and personalization at scale. • Lead the implementation and continuous improvement of Braze and Salesforce Marketing Cloud, ensuring technical excellence, governance, data quality and speed of execution. • Build an integrated lifecycle view for different audiences: buyers, sellers, listers, professional advertisers, real estate agencies, dealerships, brokers and B2B clients. • Design automated journeys for key moments in the user and customer lifecycle. • Transform CRM into a significant Growth lever, connected to Product, Performance, SEO, Brand, Data and Commercial teams. • Develop a high-performing team with analytical depth, operational excellence, strategic vision and strong execution capability. • Act as an influential leader in executive forums, championing priorities, trade-offs, opportunities and CRM impacts on the business.

Job Requirements

  • Experience in CRM, Lifecycle Marketing, Growth Marketing, Martech, Retention, Customer Engagement or related areas.
  • Experience directly managing teams and developing people.
  • Advanced knowledge of and hands-on experience with Salesforce Marketing Cloud.
  • Advanced knowledge of and hands-on experience with Braze or other engagement platforms.
  • Experience building or evolving robust CRM strategies in digital companies, marketplaces, platforms, e-commerce, apps, classifieds, fintechs, telecom, subscription businesses or other businesses with large user bases.
  • Strong analytical capabilities, with mastery of funnel metrics, cohorts, segmentation, testing, retention, engagement, conversion and LTV.
  • Experience designing automated journeys, lifecycle programs, trigger-based campaigns and personalization at scale.
  • Ability to move between executive strategy and technical depth, with sufficient knowledge to challenge architecture, data, integrations and measurement.
  • Experience in complex environments with multiple brands, products, audiences, channels and stakeholders.
  • Strong executive communication skills, cross-functional influence and priority management.
  • Preferred / Differentiators: Experience with marketplaces, classifieds, real estate, automotive, super apps, digital platforms or ecosystems with B2B and B2C journeys.
  • Knowledge of SQL, BigQuery, GA4, CDPs, BI tools and audience management solutions.
  • Experience with incremental measurement, holdout groups, uplift, propensity modeling and multivariate testing.
  • Experience in projects implementing, migrating or evolving a Martech stack.
  • Experience with WhatsApp, push, in-app, web push, SMS, email, integrated paid media and owned channels.
  • Experience in CRM strategies connected to product, transactional notifications, on-platform behavior and first-party data.
  • Advanced English.

Benefits

  • Market-competitive compensation
  • Health insurance
  • Dental insurance
  • Private pension plan
  • Flexible benefits that adapt to your needs
  • Meal allowance
  • Financial counseling
  • Perks club
  • Home office allowance
  • Mobility allowance
  • Childcare allowance
  • Life insurance
  • Extended leave
  • Support for sports, quality of life and wellbeing
  • Payroll-deductible loan with reduced rates

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