Lead the development of high-converting copy for paid campaigns, collaborate with creative teams, analyze campaign performance, and establish testing cadences for messaging strategies to drive impactful marketing results.

Develop high-converting copy for diverse paid campaigns, manage the performance creative loop, and analyze campaign data to enhance messaging strategies while collaborating with designers and media buyers to elevate creative outputs.

Title: Senior Manager, Copywriting Location: Austin, Santa Monica, United States Job Description: Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. About the Role We are looking for a Sr. Manager, Copywriting to lead the copywriting discipline within Roku's Brand & Creative Studio. This role sits at the intersection of brand, creative, marketing, and advertising - responsible not only for crafting and evolving Roku's brand voice, but for driving idea-led, strategically grounded creative work across the business. This is a hands-on creative leader who understands agency-style creative development - from brief intake and insight generation through concepting, iteration, and execution. You'll partner closely with art directors, designers, and creative directors to develop multiple on-brief concepts that ladder up to a clear creative north star, ensuring all work is both strategically sound and creatively compelling and present work to our internal marketing partners. The ideal candidate is both a strong conceptual thinker and a team leader - someone who can zoom out to define the big idea and zoom in to craft the words that bring it to life. They are comfortable navigating ambiguity, aligning stakeholders, and championing great creative work through collaboration, clarity, and craft. The estimated annual base salary for this position is between $120,000 and $135,000 with additional equity. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographic location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. This position will be based in either Austin, TX or Santa Monica, CA and will be in office Monday - Thursday with the option to work from home on Friday. What you'll be Doing - Manage and mentor a team of copywriters and strategists, fostering a culture of curiosity, craft excellence, collaboration, and accountability. - Lead concept development and oversight across campaigns and initiatives - partnering with art directors and designers to generate multiple, distinct, on-brief creative territories rooted in strategy and insight. - Translate briefs into big ideas - ensuring all creative work ladders up to a clear creative north star and delivers against business and brand objectives. - Champion a strong creative process - bringing structure, clarity, and rigor to briefing, concepting, feedback, and execution in a way that reflects best-in-class agency workflows. - Collaborate cross-functionally with creative directors, designers, marketers, product teams, and stakeholders to develop AI-driven creative workflows and automation to enhance speed without compromising quality. - Write and oversee copy development across channels - including campaign concepts, video scripts, brand messaging, product marketing, lifecycle, and retail experiences. - Develop messaging frameworks and narratives that support full-funnel storytelling and ensure consistency across touchpoints. - Elevate creative quality by providing clear, actionable feedback and direction. - Guide work through review and approval processes, effectively presenting and defending creative rationale to senior stakeholders. - Act as a brand steward, ensuring consistency in voice, tone, and messaging across all outputs. We're excited if you have - 10+ years of experience in creative copywriting, with significant time in agency or agency-like environments - Proven experience developing concept-driven campaigns, with a portfolio that demonstrates multiple creative directions and strategic thinking, not just execution - Experience collaborating closely with art directors and designers to produce integrated creative work - Strong understanding of creative briefs, positioning, and insight-driven ideation - Experience leading or mentoring writers and contributing to a high-performing creative team culture - Ability to present and sell ideas clearly and persuasively to cross-functional partners and senior stakeholders - Well-rounded writing background including video, digital, product marketing, and integrated campaigns - Strong instincts for brand voice and storytelling, with the ability to flex across tones and audiences - Comfortable working in a fast-paced, iterative environment with shifting priorities - Bilingual English/Spanish preferred (fluent in speaking, reading, and writing) #LI-FA1 Our Hybrid Work Approach Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy. Benefits Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter. The Roku Culture Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

• Write long-form copy across the Forbes-owned customer journeys, including advertorials, landing pages, in-funnel page copy, and on-page persuasion. • Script Video Sales Letters (VSLs) for paid social, native, and YouTube placements, particularly in Weight Loss, Debt Relief, Pet Insurance and other direct-response heavy categories. • Own customer-lifecycle email copy across Forbes-owned journeys: long-form sales emails, autoresponder sequences, nurture flows, and re-engagement campaigns. • Maintain need-state and message coherence from ad to advertorial to landing page to handoff, ensuring the customer journey reads as one continuous piece of persuasion. • Work fluently inside compliance rails keeping persuasion and compliance aligned rather than in tension. • Collaborate with vertical General Managers, Customer Insights, and Data partners to ground copy in real consumer triggers and performance read-outs. • Ship multiple drafts a week and iterate from data, not opinion. • Provide regular updates on copy performance and craft initiatives to the Creative leadership team. • Occasionally partner with Creative Leads on ad copy, contributing hooks, angles, and headline systems where they sharpen the journey.