• Own the Customer Journey: Map and optimize the post-purchase customer journey. • Drive Expansion Revenue: Partner with Sales and Customer Success to create campaigns that generate qualified pipeline. • Reduce Churn: Develop proactive retention campaigns and communication strategies. • Build the Advocacy Program: Identify and mobilize top customers for case studies and webinars. • Manage the Customer Advisory Board (CAB): Lead strategy and execution for valuable product feedback. • Launch and manage customer community initiatives.

Role Description As we enhance our global expansion efforts and go-to-market strategy, we are looking for a strategic and results-driven Director, Experiential and Ecosystem Marketing to join our high performing Marketing team. Reporting to our Vice President of Marketing, the Director, Experiential and Ecosystem Marketing is responsible for defining and leading Riva’s global experiential marketing, partner marketing, and customer advocacy strategy to drive pipeline growth, revenue acceleration, brand authority, and long-term community engagement. This role owns the strategy, execution, and performance measurement of Riva’s third-party sponsored events, owned events, virtual events, field marketing programs, partner co-marketing initiatives, and customer advocacy programs. You will work cross-functionally with Sales, Business Development, Customer Success, Product Marketing, and Executive Leadership to design high-impact experiences that deepen relationships with prospects, customers, and partners. As a member of the marketing leadership team, you will operate strategically while maintaining operational excellence, ensuring measurable ROI across experiential and ecosystem initiatives. While there are no direct reports initially, this role is expected to build and lead a high-performing team over time. To succeed in this role, you must be excited by the evolving role of AI and emerging technologies in modern B2B marketing and understand how to thoughtfully apply them to improve personalization, operational efficiency, audience insights, event experiences, and ecosystem engagement at scale—while maintaining strong standards around brand integrity, compliance, and data governance. If you are a data-driven marketing leader with demonstrated experience building scalable experiential, partner, and advocacy programs in an enterprise B2B SaaS environment—particularly within regulated or data-sensitive industries—you will thrive in this role. Qualifications - 8+ years of experience in experiential, event, partner, community or ecosystem marketing within a high-growth enterprise B2B SaaS environment - Proven experience building and scaling global event portfolios, including third-party, owned, field, and virtual programs - Demonstrated success launching and growing customer advocacy or community programs that drive measurable revenue impact - 3+ years of experience leading people or building teams, with strong leadership and coaching capabilities - A post-secondary education in Marketing, Advertising, Commerce, Business Administration, or a related field - Experience working in a global B2B SaaS company in a highly regulated industry such as financial services, life sciences, medical device, security and defence, or energy - Strong understanding of enterprise sales cycles and the role experiential marketing plays in pipeline acceleration and deal velocity - Experience developing and executing partner co-marketing programs, ideally including System Integrators or strategic technology alliances - Proven ability to manage budgets, forecast outcomes, and report on ROI tied to pipeline and revenue metrics - Demonstrated curiosity and proficiency in leveraging AI and emerging technologies to improve marketing effectiveness, operational efficiency, audience engagement, and program scalability - Strong understanding of modern B2B SaaS marketing technology ecosystems, including event technology, automation platforms, attribution tools, and AI-enabled marketing solutions - Experience engaging executive enterprise audiences through high-touch experiential and relationship-driven marketing programs - Exceptional executive communication and presentation skills - Strong cross-functional collaboration skills with Sales, Customer Success, Product Marketing, and Executive stakeholders - Advanced project management capabilities with the ability to manage complex global initiatives simultaneously - Experience with marketing automation and CRM platforms (HubSpot/Pardot and Salesforce preferred) - Experience with enterprise event technologies and partner/community platforms - Data-driven mindset with the ability to translate experiential impact into measurable business results - Experience measuring and communicating marketing influence across complex enterprise sales cycles - Strong interpersonal and relationship management skills—internally and externally with partners, customers, and industry leaders - Comfortable navigating organizational change and evolving go-to-market strategies in a high-growth environment - Ability to operate in a fast-paced, high-growth, ambiguous environment - The ability to work remotely while still driving results across the business and teams - An equivalent combination of education and experience, which results in a demonstrated ability to apply skills, will also be considered Requirements - Define and own Riva’s global experiential and ecosystem marketing strategy aligned to revenue and brand objectives - Develop and execute a comprehensive global events portfolio including third-party conferences, field marketing events, owned flagship events, executive roundtables, and virtual programs - Establish measurable pipeline, revenue, and brand KPIs for experiential initiatives, ensuring strong ROI and executive visibility - Develop programs that strengthen executive and practitioner communities around Riva’s brand, customers, partners, and industry ecosystem - Build and scale Riva’s customer advocacy program, including reference programs, case studies, speakers bureau, community engagement, and customer storytelling initiatives - Lead and evolve Riva’s partner marketing strategy in collaboration with Business Development and Alliances, including co-marketing campaigns, joint events, partner enablement, and communications - Design exceptional experiential touchpoints that differentiate Riva in enterprise and regulated markets - Partner closely with Sales leadership to align field marketing programs to target accounts and priority verticals - Collaborate with Growth Marketing and Marketing Operations to ensure accurate tracking, attribution, and reporting across all experiential and partner initiatives - Leverage audience, engagement, and intent data to continuously optimize experiential and community programs across the customer lifecycle - Ensure experiential programs integrate effectively with digital engagement strategies, account-based marketing initiatives, and lifecycle marketing programs - Own budget planning, forecasting, and performance analysis for experiential and partner marketing programs - Develop scalable frameworks and processes for event planning, partner marketing engagement, and customer advocacy lifecycle management - Evaluate and leverage AI-enabled marketing technologies and workflows to improve operational efficiency, audience targeting, personalization, content scalability, and event experiences - Identify, evaluate, and prioritize new event and sponsorship opportunities aligned with strategic growth objectives - Partner with Executive Leadership to expand thought leadership visibility through speaking opportunities, customer engagement programs, and industry influence initiatives - Represent Riva at key industry events and executive-level engagements (travel may be required up to 30%) - Provide leadership and mentorship within the marketing organization, with the expectation of building and managing a team as the function scales - Stay current on enterprise SaaS, financial services, and revenue intelligence industry trends to proactively identify high-impact opportunities - Operate with both strategic vision and hands-on execution as required - Additional duties and projects as assigned Benefits - RRSP/TFSA matching - Paid vacation starting with 3 weeks - Paid wellness time for mental health, personal benefits, and personal time - Paid time off to volunteer with charities of your choice - Extended health care benefits, dental and life insurance - Professional development and training allowance for career advancement

• The Remarketing Solutions Specialist II manages the sale of retail and lease vehicles at auctions nationwide, aiming to maximize recovery value, minimize losses, and ensure compliance with company policies and legal regulations. • This role involves developing and improving remarketing programs, building dealer relationships, overseeing auction operations and inventory, monitoring market trends, and coordinating with internal teams to optimize performance and results.

• Own the patient and caregiver journey, identifying the moments that matter across education, identification, treatment consideration, onboarding, access, initiation, adherence, and persistence. • Partner with market research to design and interpret patient and caregiver research, social listening, and advocacy input. Translate findings into clear strategic recommendations, messaging direction, and program priorities. • Ensure patient strategy is connected to HCP, Market Access, Patient Services, and advocacy plans, with shared accountability for identification, conversion, persistence, and PSP enrollment outcomes. • Lead the unbranded disease education and condition awareness strategy in the pre-launch window, building patient understanding of uncontrolled and resistant hypertension and the role of aldosterone. • Partner with HCP Marketing on shared moments where patient and HCP voices intersect, including congresses, advocacy events, and co-developed content. • Lead branded and unbranded patient campaigns end to end, from brief through execution across disease education, awareness, and support. Set strategic direction, define success, and oversee content development across print, digital, social, video, webinar, and educational formats in partnership with the AOR, media agency, production partners, and Omnichannel & Digital Marketing. • Partner with Omnichannel & Digital Marketing lead to connect patient activation tactics to the broader campaign architecture. • Partner with Patient Services and Market Access on PSP design and the broader patient support experience, including enrollment, hub interactions, copay, education materials, and adherence touchpoints, so the program reflects patient needs and reinforces onboarding, access navigation, and persistence. • Manage patient facing materials through Veeva PromoMats and the PRC process. • Develop and lead patient advocacy, ambassador, influencer, and community engagement strategies, including objectives, audience definition, content guardrails, compliance considerations, and performance measures. • Lead patient ambassador programming in partnership with the ambassador agency, including ambassador identification, onboarding, training, content development, program logistics, webinars, peer mentor programs, patient storytelling, and other compliant patient-to-patient education initiatives. • Build authentic, compliant relationships with advocacy organizations, ambassadors, creators, and community groups. Incorporate patient and caregiver perspectives into campaign development and the broader patient experience. • Define the strategic role of social within patient marketing in partnership with Omnichannel & Digital Marketing, PR, Medical, Legal, Regulatory, and Compliance. • Lead the AOR and supporting agency partners across patient strategy, creative, research, advocacy, ambassador, influencer, and support workstreams. Define scopes, deliverables, operating cadences, and quality expectations. • Partner with Analytics and Omnichannel & Digital Marketing to define success measures (including NBRx, TRx, persistence, and PSP enrollment indicators where applicable), review performance, and apply a test and learn mindset to improve effectiveness.