• Build and execute full-funnel customer marketing campaigns that drive upsell, cross-sell, and revenue growth. • Own end-to-end campaign management, from strategy and planning through execution, optimization, and reporting. • Partner cross-functionally with demand generation, product, sales, operations, and customer success teams to align campaigns to business goals. • Analyze customer behavior and segmentation data to identify trends and insights that inform campaign strategy (targeted nurture journeys, maximum engagement, increased upsell/cross-sell opportunities throughout the customer lifecycle). • Leverage AI to inform, build and manage customer segmentation and targeting to ensure that campaigns are personalized and relevant to the customer. • Collaborate with content and creative teams to create compelling messaging and visuals that resonate with customers. • Monitor campaign performance and optimize programs based on data-driven insights and results. • Collaborate with customer success teams to identify opportunities for customer advocacy and referrals. • Stay up to date with industry trends and best practices, and continuously improve campaign performance.

• Build and manage high-converting landing pages across multiple campaigns and client accounts. • Design and optimize multi-step lead capture funnels focused on improving lead quality and conversion rates. • Create landing page experiences aligned with ad messaging, audience intent, and campaign goals. • Conduct A/B testing on headlines, layouts, CTAs, forms, and user flows to continuously improve performance. • Collaborate closely with media buyers and creative teams to launch campaigns efficiently and effectively. • Monitor and report on key conversion metrics. • Analyze user behavior using tools like heatmaps, session recordings, and analytics platforms. • Build and maintain pages across platforms such as GoHighLevel, Unbounce, Webflow, or similar tools. • Continuously identify opportunities to improve conversion performance across the entire funnel experience. • Ensure pages are mobile-responsive, fast-loading, and optimized for user experience and performance.

• Manage and organize user-generated content received from creators and influencers • Review, tag, and route high-performing content to the creative team • Support influencer outreach efforts through follow-ups, communications, and pipeline tracking • Maintain accurate records of creator and influencer partnerships • Monitor conversations across social media platforms, online communities, and forums to identify trends and insights • Gather customer feedback and language for marketing campaigns • Assist with SEO initiatives by supporting content briefs and keyword tracking • Perform quality assurance checks on email campaigns • Collaborate with paid media, creative, and lifecycle marketing teams • Assist with marketing operations and special projects as needed

• Own pitch and RFP strategy across Wpromote's new business pursuits, ensuring differentiated positioning, compelling narratives, and tight alignment to client business objectives • Partner with Growth and Sales leaders to architect winning pursuit strategies, shape solution direction, and guide executive-level storytelling from kickoff through close • Direct cross-functional pitch and RFP teams across executive stakeholders, media, creative, analytics, and channel experts, aligning every contributor around one cohesive recommendation • Develop integrated full-funnel strategies that connect brand, performance, media, creative, and measurement into unified client solutions, leveraging the latest platforms, technologies, and consumer engagement trends • Bring deep fluency across the evolving media landscape, including emerging digital channels, commerce and retail media, social, CTV, AI-driven marketing, and audience-first planning • Make creative and messaging central to media strategy, not an afterthought, ensuring ideas are audience-centric, culturally relevant, and performance-oriented • Translate complex business challenges into actionable marketing strategies that connect media investments to measurable business outcomes • Partner with Client Strategy, Audience Strategy, and channel experts to ground every pitch and RFP response in Wpromote's methodologies, strategic POVs, capabilities, case studies, and proof points • Stay ahead of industry shifts, emerging platforms, and evolving consumer behaviors, bringing fresh thinking into every pursuit • Contribute to the evolution of Wpromote's go-to-market strategy, pitch and RFP methodologies, and storytelling frameworks • Represent Wpromote's point of view on modern marketing, media innovation, and growth strategy, internally and in market