• Oversee campaign strategy and work with Manager on advanced search tactics while establishing ongoing strategic frameworks for streamlined • Daily account management to maximize mid and high tier accounts • Lead media planning for new accounts • Coordinate with team leadership to manage and optimize large-scale budgets, ensuring efficient allocation to maximize investment and hit agency benchmarks • Manage the performance of Analyst, Coordinator, and Manager roles, including overseeing their training, development, and quality of work • Work with the CSM lead to set North Star Metrics for every client • Oversee campaign audits to ensure a comprehensive analysis, accurate findings, and relevant recommendations are implemented • Create and implement robust A/B testing frameworks to continuously optimize campaign performance • Create, manage, and refine processes and best practices to engage in operational excellence for internal efficiency and ultimate client success. • Develop comprehensive strategies and frameworks for struggling accounts. Ensure these strategies are aligned and implemented with CDM best practices • Clearly communicate with internal stakeholders to ensure client status and performance alignment • Lead the cross-team communication with the conversion rate optimization and Integration teams • Maintain regular communication with team members through 1:1 meetings and team discussions to address challenges, provide feedback, and align on goals • Lead annual performance reviews for all junior team members to provide clear feedback on performance and growth

• Develop and implement SEO strategies tailored to client goals and industries. • Work directly with clients, translating technical SEO concepts into clear, actionable advice. • Monitor and report on performance metrics, identifying opportunities to optimise campaigns. • Manage your workload effectively, ensuring deadlines are met without compromising quality. • Adapt strategies to meet the needs of clients across a variety of sectors.

• Set the methodology and standards that guide our SEO work • Conduct the most demanding analyses • Produce high-stakes client deliverables that require true expertise • Present analysis directly to clients and join calls as the technical authority • Collaborate with account managers who own the day-to-day relationships • Mentor junior team members for executing strategies and frameworks you define

• You will own organic search and AI discovery across our brand portfolio. • You set the vision, the roadmap, and the standards for how we compete in a world where Google, ChatGPT, Perplexity, and AI Mode are all becoming primary discovery surfaces. • The team is small by design. • One SEO analyst. • A lean research and editorial group that produces data driven studies and guides. • Several strategic functions sit intentionally unowned and waiting for you to define. • AI visibility tracking. Editorial direction. Content pruning. Expert sourcing strategy. • You decide what to keep, what to retire, and what to build. We are scaling leverage, not headcount. • This is a strategic, high visibility role. • You will shape company wide priorities, partner with engineering, data, product, design, and executive leadership, and be the internal authority on where organic discovery is heading and what it takes to win.