• Develop new business opportunities for Banner’s networking, connectivity, remote I/O, industrial wireless, and condition monitoring solutions • Identify and pursue target accounts in strategic market segments where Banner’s connected automation and machine health solutions can provide measurable customer value • Make joint sales calls with Area Sales Managers, Strategic Account Executives, distributors, product management, marketing, engineering, and sales enablement teams to develop and execute account and market strategies • Work closely with customers to understand their operational challenges, automation architecture, machine health objectives, data connectivity needs, and business drivers • Provide subject matter expertise and technical credibility to help customers understand Banner’s value proposition across connectivity, sensing, monitoring, and industrial communication solutions • Develop, document, and clearly define business opportunities, including customer pain points, value proposition, estimated revenue potential, competitive landscape, and path to close • Support early-stage opportunity discovery, customer qualification, application analysis, and solution positioning • Help customers evaluate solutions involving industrial networks, remote I/O, IO-Link, Modbus, Ethernet-based protocols, wireless communication, condition monitoring sensors, and related software or gateway products • Drive growth with customers focused on predictive maintenance, reliability, asset monitoring, operational efficiency, remote monitoring, and connected industrial equipment • Collaborate with product management and engineering to communicate market needs, customer requirements, competitive intelligence, and potential product gaps • Develop and support sales tools, customer presentations, application stories, ROI models, and market-specific collateral in partnership with marketing and sales enablement • Coordinate selling activities across the Banner organization to ensure required stakeholder involvement and alignment • Represent Banner at industry events, trade shows, conferences, customer meetings, and relevant associations to increase market visibility and remain current on industry trends • Manage a pipeline of opportunities and provide regular updates to leadership on progress, market feedback, forecasted revenue, risks, and trends • Maintain accurate records and documentation related to accounts, contacts, activities, and opportunities in the CRM system • Meet or exceed annual sales, pipeline development, and strategic growth objectives • Uphold compliance with organizational policies, procedures, and applicable regulations • Other duties as assigned

• Exceeding your annual quota of bringing in new Bend health partners • Inspiring senior executives at leading companies to urgently prioritize mental health • Prospecting new potential business independently and in collaboration with key Bend and Lyra lead generation partners • Educating partner leadership about the US mental health care system and Bend’s mental health benefits • Finding ways to communicate Bend’s unique value verbally, in writing, and quantitatively • Successfully negotiating with medical directors, administrators, network contracting, finance, and procurement executives • Consistently documenting your deal progress to ensure Bend has the data needed to grow our business • Coordinating with Bend and Lyra’s Customer Success team to ensure successful implementations and ongoing client management • Continuing to build relationships with contracted health systems to grow referral volume and increase scope of covered and referred services

• Exceeding your annual quota of bringing in new Bend health partners • Inspiring senior executives at leading companies to urgently prioritize mental health • Prospecting new potential business independently and in collaboration with key Bend and Lyra lead generation partners • Educating partner leadership about the US mental health care system and Bend’s mental health benefits • Finding ways to communicate Bend’s unique value verbally, in writing, and quantitatively • Successfully negotiating with medical directors, administrators, network contracting, finance, and procurement executives • Consistently documenting your deal progress to ensure Bend has the data needed to grow our business • Coordinating with Bend and Lyra’s Customer Success team to ensure successful implementations and ongoing client management • Continuing to build relationships with contracted health systems to grow referral volume and increase scope of covered and referred services

• Exceeding your annual quota of bringing in new Bend health partners • Inspiring senior executives at leading companies to urgently prioritize mental health • Prospecting new potential business independently and in collaboration with key Bend and Lyra lead generation partners • Educating partner leadership about the US mental health care system and Bend’s mental health benefits • Finding ways to communicate Bend’s unique value verbally, in writing, and quantitatively • Successfully negotiating with medical directors, administrators, network contracting, finance, and procurement executives • Consistently documenting your deal progress to ensure Bend has the data needed to grow our business • Coordinating with Bend and Lyra’s Customer Success team to ensure successful implementations and ongoing client management • Continuing to build relationships with contracted health systems to grow referral volume and increase scope of covered and referred services