Role Description Binance TH Academy is seeking a highly motivated Lecturer & Researcher to support educational initiatives, public speaking engagements, workshops, and strategic knowledge development in cryptocurrency, blockchain, AI, and Web3 technologies. This role is ideal for someone who is passionate about digital assets, enjoys public communication, and can represent Binance TH Academy professionally across universities, corporate workshops, media events, and community activities. The candidate should possess strong communication skills in both Thai and English and have the ability to simplify complex topics into engaging and understandable content for diverse audiences. Responsibilities - Deliver Educational Programs - Conduct lectures, workshops, and training sessions on topics such as: - Cryptocurrency - Blockchain technology - Web3 ecosystem - Digital assets - AI and emerging technologies - DeFi, stablecoins, NFTs, Layer 1/Layer 2, tokenization, and related topics - Represent Binance TH Academy at: - Universities - Conferences - Corporate events - Media appearances - Community events and podcasts - Develop Educational Content - Create and enhance educational materials, including: - Presentation slides - Research reports - Workshop materials - Learning curricula - Social and educational content - Research Industry Trends - Research and monitor developments in: - Global crypto markets - Blockchain innovation - AI and fintech - Web3 business models - Regulatory trends and movements - Support Strategic Initiatives - Work closely with internal teams and external partners to support strategic education initiatives. - Build Partnerships - Assist in developing educational partnerships with: - Universities - Enterprises - Government organizations Requirements - Bachelor’s or Master’s degree in Business, Economics, Finance, Technology, Communication, Computer Science, or related fields - Strong knowledge of: - Cryptocurrency - Blockchain - Web3 ecosystem - Digital asset infrastructure - Exchange products and services - Excellent presentation and public speaking skills - Bilingual English/Thai is required to be able to coordinate with overseas partners and stakeholders - Experience conducting lectures, workshops, training sessions, or public speaking engagements - Experience in research, analytical writing, or content development - Strong understanding of current crypto trends and emerging technologies - Comfortable speaking to audiences ranging from students to executives - Experience in crypto, fintech, consulting, education, research, or media industries - Existing presence in Web3 communities or social platforms - Understanding of Binance ecosystem and products - Experience using AI tools for research, education, or content development - Ability to travel for events and speaking engagements Benefits - Shape the future with the world’s leading blockchain ecosystem - Collaborate with world-class talent in a user-centric global organization with a flat structure - Tackle unique, fast-paced projects with autonomy in an innovative environment - Thrive in a results-driven workplace with opportunities for career growth and continuous learning - Competitive salary and company benefits - Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

• Lead LBX LATAM’s creative strategy, defining campaign ideas, messaging, tone of voice, and brand direction for the region • Create campaigns that grow brand awareness, attract new traders, and position LBX as a leading CFD broker in LATAM • Adapt global brand campaigns and assets into culturally relevant ideas for Latin American audiences • Act as the main connection between the LATAM team and the global Creative Studio in Cyprus, ensuring campaigns are locally relevant and execution-ready • Manage and mentor the Social Media & Content Manager, guiding content strategy and creative execution across channels • Maintain brand consistency across messaging, visuals, and regional communications • Work closely with compliance and legal teams to ensure campaigns meet regulatory requirements • Support IB and Affiliate teams with co-branded assets and campaign toolkits • Identify regional trends, cultural moments, and market opportunities to create timely and engaging campaigns • Coordinate with external agencies or freelancers when needed while maintaining creative quality standards • Track campaign and brand performance, using insights to continuously improve creative strategy

• Lead the creative strategy and messaging across multiple paid social accounts — from brief through execution. • Conduct performance driven research, and continuously optimize messaging and briefing based on data from the ad platforms & competitor monitoring • Develop high-converting creative concepts grounded in consumer insight and platform behavior. • Write (and guide) strong copy and frameworks that influence perception and drive performance. • Collaborate across design, editing, and media buying to ensure end-to-end creative alignment. • Mentor and support junior creatives, helping them elevate execution and develop strategic thinking. • Present creative ideas and directions to clients and internal teams with clarity and conviction. • Translate performance data and qualitative feedback into actionable creative improvements. • Stay ahead of emerging trends, cultural shifts, and creative formats that move the needle.

Role Description PetLab Co. is a world leader in the DTC pet supplement market with a 9-figure revenue, profitable and rapidly growing globally. In the world of performance marketing, a Creative Strategist is the bridge between the Media Buying team and the Creative team. Think of them as a data-driven storyteller. Their job is to ensure that every pixel and every word in an ad is designed to convert, based on actual performance data rather than gut feeling. This role sits at the intersection of creative thinking, data analysis, and growth marketing. You’ll partner closely with our Paid Media, Video Producers, Organic Social, and Influencer teams to develop high-performing ad creatives that scale customer acquisition and revenue. What You'll be Responsible For: - Data Analysis & Performance Auditing: - Spend time inside ad platforms (Meta, TikTok, YouTube) identifying what’s working and why. - Analyze performance metrics such as Hook Rate, Hold Rate, CTR, CPA, and ROAS. - Identify winning creative patterns. - Conduct creative audits to identify customer pain points. - Translate performance data into clear creative insights and opportunities. - Creative Ideation & Scriptwriting: - Design the next creative tests based on data insights. - Concept development for campaigns and ad series. - Direct-response scriptwriting using proven frameworks. - Write high-impact hooks, body copy, and calls-to-action. - Storyboard content to maintain retention. - Develop creative angles aligned with DTC customer journeys. - Production Management & Creative Briefing: - Act as the director and translator between strategy and production. - Brief UGC creators and influencers. - Provide detailed production briefs for editors and creators. - Review and provide feedback on drafts. - Ensure alignment with performance best practices. - Maintain a library of high-performing assets. - Testing Strategy & Iteration: - Design and manage the creative testing roadmap. - Design structured A/B tests. - Iterate on winning ads by refining various elements. - Identify drop-off points in videos and optimize content. - Conduct competitor and market research. - Ensure ads remain native to each platform. Qualifications - 3+ years of experience in creative strategy or performance creative roles. - Experience working in high-growth, paid social-led DTC brands. - Deep expertise in Meta and TikTok advertising ecosystems. - Strong analytical skills and the ability to interpret performance data. - A portfolio of direct-response ad concepts, scripts, or campaigns. - A proven track record of driving revenue growth through paid creative. - Experience briefing or directing creators, influencers, or UGC production. - Strong understanding of performance marketing metrics. - Excellent communication skills. Benefits - 20 days PTO excluding bank holidays. - Company Bonus. - Medical, Vision and Dental Insurance. - Generous Learning and development budget. - Short-Term and Long-Term Disability Insurance. - Life Insurance. - 401K. - Work Remote. - Monthly Uber coffee/bagel and lunch. - Monthly Internet Stipend. Company Description Petlab Co is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!