Field Marketing
Location
Illinois + 1 moreAll locations: Illinois | Texas
Posted
25 days ago
Salary
0
Seniority
Senior
Job Description
Field Marketing
Company Factory
• Own field marketing for Central. Drive end-to-end strategy, execution, and measurement of all field programs across the Central region in lockstep with the Enterprise and Mid-Market sales teams covering your territory. • Run an account-based motion. Partner with sales on target account lists to prioritize where to invest, and design programs that surround and accelerate the accounts that matter most. • Build the regional calendar. Identify and prioritize the cities, accounts, and formats that will move the needle on pipeline and deal acceleration in your region. • Drive measurable pipeline. Own pipeline targets tied to field marketing in your region, and design pre-event, day-of, and post-event motions that maximize registration-to-attendance conversion and sales follow-up against your target account list. • Partner deeply with sales. Work hand-in-hand with AEs, SDRs, and sales leadership in your territory to build programs, targeted lists, and turn engagement into closed revenue. • Run the operation. Manage venues, speakers, sponsorships, vendors, and budgets end-to-end. • Show up where it counts. Travel to your events, run them on the ground, make real-time calls, and represent Factory in front of customers and prospects. • Bring the field back to the team. Surface insights from your region to inform campaign strategy, messaging, and product positioning across the broader marketing org. • Build scalable playbooks. Create repeatable systems for field programs that can be replicated across regions and segments as Factory scales. • Champion the Factory voice. Ensure every program reflects the clarity, vision, and ambition behind Factory's mission to bring autonomy to software engineering.
Job Requirements
- Experience at a high-growth startup or hyper-growth public technology company is required.
- A proven track record of driving pipeline through field programs supporting **Enterprise and Mid-Market** sales.
- Hands-on ABM experience.** You've built and executed account-based field programs, you're comfortable using intent data to prioritize accounts, and you know how to align field tactics to a named-account strategy.
- A go-getter mindset. You're hungry, self-motivated, creative and thrive in fast-paced, ambiguous environments. You don't wait to be told what to do - you see the gap, build the plan, and make it happen.
- Strong project management skills with the ability to juggle multiple programs, cities, and stakeholders simultaneously.
- A passion for developers, autonomy, and shaping how a new category is understood and adopted.
- Comfort with the modern event and marketing tech stack (Salesforce, HubSpot, Luma).
- AI-curious, genuinely. You're not using AI tools occasionally; you're rewiring how you work around them. You're faster, sharper, and more prolific because of it, and you bring that energy to how you prep, communicate, and execute.
Benefits
- Not specified
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