• Develop and implement social media strategies aligned with company goals and marketing calendars • Shoot, write, edit, and schedule daily or weekly content (including text, images, and short-form video) • Foster brand loyalty by monitoring channels, replying to comments/messages, and moderating feedback • Track key performance indicators (KPIs) like follower growth, reach, and engagement, and provide data-driven reports • Stay up-to-date with internet culture, viral trends, and algorithm changes • Maintain and update the company website

• Manage and grow the company's TikTok and Instagram accounts • Create, schedule, and publish social media content • Develop content ideas based on platform trends and audience engagement • Maintain a consistent posting schedule and content calendar • Monitor social media performance and identify opportunities for growth • Perform light video editing for short-form content • Create banners, informational graphics, and branded memes • Ensure content aligns with brand guidelines and messaging • Use scheduling tools to organize and publish content efficiently

• Brainstorm pre-planned and real-time reactionary social content ideas around relevant sports and culture narratives, with an emphasis on the NFL. • Execute upon approved ideas, creating static graphics, motion graphics, memes, photo manipulations, short-form video edits, templates, and other made-for-social assets. • Support with select live gametime shifts, working hand-in-hand with the gametime social media team to rapidly ideate and create quick-turn content based on live-game narratives. • Monitor trends—including trending storylines and social formats—keeping a finger on the pulse of what’s happening in real-time and vetting if PrizePicks should jump into the conversation, where, and how. • Monitor content performance to inform which formats the team should repeat, rethink, and retire. • Participate in relevant team meetings, including campaign planning sessions, ideation sessions, reporting syncs, and more.

Role Description We're looking for a Senior Paid Media Manager to lead multi-channel paid media strategy, execution, and optimization across digital and offline channels. This role is responsible for driving scalable acquisition and pipeline growth through a diversified channel mix, balancing growth with efficiency. This is a remote position and will report to our VP, Growth Marketing. - Lead multi-channel paid strategy - Own cross-channel strategy and performance across paid social, display, video, affiliates, and offline media - Drive channel mix optimization to maximize incremental pipeline and revenue impact - Align channel strategies to personas, segments, and funnel stages - Drive performance and optimization - Evaluate and optimize channel performance based on business outcomes (pipeline, revenue, CAC) - Identify opportunities to improve efficiency and scale across channels - Evaluate channel contribution and incrementality to inform investment decisions - Budget ownership and allocation - Own and optimize a multi-channel media budget, reallocating investment based on incremental returns across channels and segments - Align channel investment to segment-level pipeline and revenue goals - Support forecasting and performance planning tied to business outcomes - Experimentation and growth - Build and own a structured experimentation roadmap to drive scalable growth - Test new channels, formats, audiences, and creative strategies - Cross-functional partnership - Partner closely with Revenue Marketing, Product Marketing, and Sales to align on growth targets, feedback loops, and performance insights - Establish strong feedback loops to inform optimization and performance insights - Ensure tight integration across paid efforts to improve full-funnel performance Qualifications - 7-10+ years in performance marketing across multiple paid channels - Proven ability to scale multi-channel acquisition programs - Strong analytical foundation with experience in attribution and experimentation - Experience managing budgets with clear ROI accountability - Ability to connect channel performance to business outcomes - Experience using AI and AI-related technologies Requirements - Embrace AI as an essential capability - Apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results - Stay curious about new trends and best practices, and share what you learn Benefits - Total Rewards: Great compensation package, paid time off, and paid parental leave; many employees are eligible for bonuses - Health & Wellness: Benefits vary by location but generally include private medical, life, and disability insurance - Inclusive culture and diversity: Strong support for diversity, equity, and inclusion with 8 employee-run resource groups Company Description We’re defining the relationship between tax and tech. We’ve built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world. We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too. We’re An Equal Opportunity Employer. Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.