Role Description We’re looking for a full-time Senior AI Design Strategist to join the Marketing Design team. If you’re passionate about design and energized by building smarter, more scalable ways to deliver creative work, then you’ll feel right at home here. In this role, you’ll help evolve how we produce and scale marketing creative by leveraging generative AI tools to streamline production, expand creative possibilities, and elevate deliverable quality. You’ll be responsible for building repeatable systems, workflows, and guardrails that enable our team to produce high-performing, platform-optimized creative efficiently — without sacrificing craft, strategic intent, or brand integrity. You are a strong designer first — with the curiosity and technical fluency to experiment, refine processes, and teach others how to work with AI responsibly and effectively. You understand digital marketing, work well with others, and know how to keep momentum going throughout a project. What You'll Do - Lead in the strategy, creation, and development of AI-enabled marketing design deliverables including social graphics, short-form and long-form videos, animations, banner ads, custom email templates, landing pages, and presentation design. - Own and evolve AI workflows and production systems — including prompt libraries, reusable templates, tool guides, QA standards, and scalable processes that increase output and consistency across projects. - Partner with Paid Media and Strategy teams to support performance creative needs, including developing modular creative systems and creating variation frameworks to increase testing velocity across channels (Meta, TikTok, YouTube, Display, etc.). - Evaluate, select, and maintain AI tools for team use based on usability, functionality, cost, and workflow alignment, ensuring intuitive adoption and meaningful impact on creative output and efficiency. - Apply and audit a toolkit for generative AI tools (e.g., Midjourney, Firefly, Runway, ChatGPT, Sora, etc.) to enhance ideation and production — ensuring outputs are high-quality, visually consistent, and aligned to brand. - Develop AI-generated mockups and visual concepts to support pitches, client presentations, and internal ideation — translating strategic ideas into compelling creative directions quickly. - Work closely with Directors, Art Directors, Account and Project Managers, and cross-functional teams to concept and develop creative content while following brand guidelines and best practices. - Establish and maintain brand safety and ethical AI usage guardrails, including standards for licensing, usage rights, responsible AI application, and quality control across AI-generated content. - Serve as a trusted resource for team members — mentor and enable designers through AI best practices, prompt development, workflow training, and team-wide QA review processes. - Lead ongoing improvement of internal AI enablement resources including onboarding documentation, training modules, team templates, and recommended toolkits. - Track engagement and performance data (in partnership with marketing teams) to iterate on creative systems and improve what we produce based on real channel outcomes. - Stay current with social media trends, AI tools, platform updates, and evolving standards around ethical and responsible AI use in creative production. - Lead client education and visibility around AI capabilities, strengthen relationships and retention by clearly communicating value, develop AI-driven packages and sales enablement, and partner with teams to integrate AI solutions that support client goals. Qualifications - Exceptional creative and design portfolio, including examples of high-quality marketing design work across multiple formats. Explanation of AI-enabled work or workflow innovation. - Expert Adobe Creative Suite skills (Photoshop, Illustrator, InDesign, After Effects; Premiere is a plus). - Hands-on experience using generative AI tools for design and video production, and the ability to integrate them into a real-world creative production workflow. - Strong ability to build repeatable systems, processes, and documentation — including prompt structures, style references, asset templates, libraries, and QA standards that support scalability and consistency. - Strong understanding of integrated digital marketing and the role creative plays in performance across channels. - Exceptional communication and organizational skills — able to articulate design thinking, workflow strategy, and quality standards to both creative and non-creative audiences. - Strong attention to detail and ability to maintain brand consistency across assets, platforms, and formats. - Strong desire to learn new skills and continue career growth, with a habit of experimentation and knowledge sharing. - Ability to work both independently and in a collaborative team environment. - 5+ years of digital design experience (marketing agency experience preferred). Nice-to-Haves - Familiarity with performance creative strategy and best practices across Meta, TikTok, YouTube, Display, and Google Ads. - Strong motion design capability and short-form storytelling experience (Reels, Shorts, TikTok). - Experience with AI automation workflows or pipeline tools (e.g., structured prompting systems, node-based workflows, batch asset generation, etc.). - Landing page design and development experience (HTML, CSS, WordPress). - Familiarity with analyzing campaign performance data to iterate on creative and improve outcomes over time. - Knowledge of AI licensing, rights management, brand safety, and ethical considerations related to AI-generated creative work. Benefits - Remote Workplace: You have the option to work at our office in Boston or remotely in one of these states: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VA. - Paid Time Off: Receive generous paid vacation benefits that increase each year you’re with us, 12 Company Holidays, and Summer Fridays from Memorial Day through Labor Day. - 401K + Match: 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider. - Life Insurance Benefit: No-cost coverage to ensure peace of mind for your family. - Short Term Disability Benefit: We've got you covered if you need to be OOO with an illness or injury that keeps you out of work. - Healthcare: Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program. - Commuter Benefits: Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses. - Continuing Education: Access to monthly team-led webinars, exclusive 829-cohort based learning, digital course platforms, and funding opportunities to attend national conferences and events. Salary Range $70,000-$110,000. We determine compensation based on experience, demonstrated skills, and current market conditions at the time of hire to ensure fairness and consistency across roles. Actual compensation will depend on experience and may be adjusted based on skills, qualifications, and alignment with the scope and impact of the role.

• Framing key business challenges and translating them into structured, insight-led strategic opportunities. • Crafting clear, concise, and compelling creative briefs that inspire world-class creative and design output. • Translating brand strategy—developed in partnership with the Brand Strategist—into actionable narratives, frameworks, and creative direction. • Clarifying and implementing the roles of the Circle master brand, sub-brands, assets, and applications—turning strategic brand architecture into actionable creative guidance. • Synthesizing learnings from audience research, brand studies, and performance tests into actionable insights. • Partnering with senior cross-functional stakeholders to understand priorities and align strategic direction. • Collaborating with Creative Directors, Designers, PMM, and Growth to ensure strategic cohesion across creative development cycles.

• Identify community-centric, insight-driven, culture-moving social content ideas • Monitor social trends to generate opportunities • Work closely with regional and local social teams • Collaborate with strategy, analytics, and media teams • Lead end-to-end content creation production

Circle (NYSE: CRCL) is one of the world's leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure. Circle's platform includes the world's largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet. Enterprises, financial institutions, and developers use Circle to power trusted, internet-scale financial innovation. Learn more at circle.com . What you'll be part of: Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values : High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder. What you'll be responsible for: The Creative Strategist is responsible for translating complex business challenges into clear, compelling strategic foundations that unlock best-in-class creative and design work. Sitting within the Brand & Creative team, this role partners closely with senior cross-functional stakeholders and with the Brand Strategist, turning audience insights, strategic frameworks, and business priorities into durable creative direction for the Circle brand. What you'll work on: Framing key business challenges and translating them into structured, insight-led strategic opportunities. Crafting clear, concise, and compelling creative briefs that inspire world-class creative and design output. Translating brand strategy-developed in partnership with the Brand Strategist-into actionable narratives, frameworks, and creative direction. Clarifying and implementing the roles of the Circle master brand, sub-brands, assets, and applications-turning strategic brand architecture into actionable creative guidance. Synthesizing learnings from audience research, brand studies, and performance tests into actionable insights. Partnering with senior cross-functional stakeholders to understand priorities and align strategic direction. Collaborating with Creative Directors, Designers, PMM, and Growth to ensure strategic cohesion across creative development cycles. Translate complex business goals into clear, actionable insights that allow the creative team to make work that's 'effortless to understand and impossible to ignore'. What you'll bring to Circle: Core Requirements 7+ years of experience in brand strategy, creative strategy, advertising strategy, or a related strategic discipline. Proven ability to distill complex business inputs into simple, compelling narratives and strategic frameworks. Experience developing briefs and strategies that lead to high-quality creative outcomes. Demonstrated ability to translate research findings and performance insights into clear creative direction. Exceptional communication skills - written, verbal, and visual - with experience influencing senior stakeholders. A keen eye for maximizing impact and efficiency with generative AI models (ChatGPT, Gemini, etc.) and prompt development. Preferred Requirements: Experience working in high-growth, fast-paced environments with evolving priorities. Ideally experience in-house and with an Ad Agency. Background partnering closely with design, brand, product marketing, and growth teams. Familiarity with Slack, Apple macOS, and GSuite. Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages. Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations. Base Pay Range: $140,000 - $185,000 We are an equal opportunity employer . We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status required by the laws in the locations where we hire. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law. Should you require accommodations or assistance in our interview process because of a disability, please reach out to accommodations@circle.com for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs. #LI-Remote