• Develop and maintain sales materials including one-pagers, pitch decks, competitive battlecards, RFP responses, and case studies. • Partner with Sales and Events teams to create collateral that supports campaigns, conferences, and prospect engagement. • Ensure materials are accurate, compliant, and aligned with approved messaging. • Support product and clinical program launches by coordinating asset creation and internal enablement materials. • Translate product updates into clear, benefit-driven messaging for external use. • Collaborate cross-functionally to ensure launch materials are delivered on time and ready for field activation. • Identify and prioritize marketing asset needs in partnership with GTM and leadership. • Draft and project manage the creation of data sheets, demos, videos, and customer proof materials. • Organize and maintain marketing collateral libraries to ensure teams have access to current, approved materials. • Conduct competitive research to inform battlecards and positioning updates. • Gather customer and prospect feedback to identify recurring themes and objections. • Monitor industry trends to support ongoing messaging refinement.

• Lead cross-functional product launches and partner-centric initiatives, driving awareness, adoption, and measurable outcomes through strategic campaigns. • Develop and execute end-to-end GTM strategies for new products, features, and partnerships. Design and own account-based marketing (ABM) programs, creating targeted plays for specific high-value agencies and account clusters. • Act as a deep strategic partner to Sales teams to support new account acquisition and the growth of existing accounts. You will participate in key partner meetings to understand 'field reality' and translate those insights into high-impact programs and sales collateral. • Conduct competitive and market analysis to uncover customer needs, market trends, and opportunities to inform product development and marketing strategies. • Maintain a strong operational and follow-through bias, managing many moving parts across various agencies and cross-functional teams (Sales, Marketing, Ops, Product) without dropping details. • Establish the company as a leader in the insurtech space through storytelling, webinars, and enterprise-focused content. • Deeply understand the needs, motivations, and challenges of our customers. You’ll put the audience at the center of the team’s decisions and craft compelling, differentiated messaging and value propositions that resonate with and are informed by our target audience.

• Develop and maintain high-impact enablement materials, including one-pagers, vertical sheets, capability overviews, battlecards, and case study narratives. • Support product launches with structured messaging, internal briefs, and sales readiness materials. • Equip Sales with messaging toolkits that align to active campaigns and GTM priorities. • Act as an intermediary between our GTM team and brand to ensure that materials are always best in class and personalized. • Own the development and scaling of Fluent’s customer storytelling strategy, translating client outcomes into compelling case studies and proof narratives that support sales and marketing efforts. • Partner with Sales and Customer Success to identify flagship accounts and secure referenceable client stories that strengthen credibility in priority segments. • Develop reusable proof frameworks and narrative templates that enable consistent storytelling across campaigns, website, and sales materials. • Extend Fluent’s core positioning into priority verticals, adapting value propositions to resonate with specific buyer segments. • Develop vertical-specific messaging frameworks grounded in customer insight, use cases, and competitive context. • Support go-to-market strategy for new product launches, ensuring clear positioning and commercial readiness. • Maintain and evolve core value propositions to reflect product updates and market shifts. • Clarify competitive differentiation and support competitive intelligence efforts in partnership with Revenue Marketing. • Ensure messaging consistency across business lines and buyer touchpoints. • Lead ongoing competitive research to clarify positioning, identify whitespace opportunities, and strengthen differentiation. • Translate competitive insights into actionable enablement materials, including battlecards, objection-handling frameworks, and differentiation guides. • Monitor industry trends across retail, CPG, creator, and performance marketing ecosystems, producing insight-driven content that reinforces Fluent’s market authority. • Develop industry-facing thought leadership content that reflects emerging trends, category shifts, and client needs — ensuring messaging remains relevant and forward-looking. • Partner with Growth Marketing to ensure campaign messaging aligns with established positioning, vertical priorities, and customer proof points. • Collaborate on website messaging, email, and paid copy to maintain narrative consistency and commercial clarity across channels.

• Develop and execute a comprehensive sales strategy to maximize Socure’s growth with gaming & prediction markets, including both established platforms and high-growth disruptors. • Build, lead, and mentor a dynamic team of GTM professionals focused on net-new logo acquisition and expanding current client relationships in the technology and AI space. • Oversee the entire sales lifecycle: pipeline generation, forecasting, negotiation, closing, and post-sales handoff. • Establish clear goals and metrics, drive team performance, and ensure target attainment for revenue, bookings, and market share. • Foster deep relationships with founders, C-suite executives, and key stakeholders in the technology and AI ecosystem to understand business needs and deliver compelling solutions. • Collaborate closely with Product, Marketing, and Account Management to align on GTM strategies and campaigns specific to technology, AI, and startup clients. • Provide feedback on product-market fit for these verticals, influence roadmap prioritization, and help tailor solutions for evolving industry needs (e.g., onboarding, trust & safety, fraud prevention, compliance). • Represent Socure at industry events, conferences, and within technology and AI communities to build brand equity and drive inbound interest. • Maintain expert-level knowledge of Socure’s product suite, industry trends, and the competitive landscape in technology, AI, and startup markets.