• Drive Brand Growth: Develop and execute effective marketing strategies to promote our award-winning Personal Empowerment and Self Growth Training courses. • Build Community & Engagement: Cultivate and maintain strong connections with prospective clients through authentic brand storytelling. • Lead and Mentor a Driven Team: Recruit, train, and mentor a team of motivated professionals to achieve and exceed strategic goals. • Achieve and Exceed Growth Targets: Take ownership of expansion goals and consistently strive to surpass expectations. • Develop and Implement Marketing Plans: Create and execute strategic campaigns to penetrate new markets and expand reach. • Strategic Market Forecasting: Manage marketing activities, take ownership of market trends, and stay on top of growth metrics. • Maintain Product Knowledge: Develop a comprehensive understanding of our training courses to effectively communicate their value proposition and brand promise. • Embrace Continuous Improvement: Learn from challenges, adapt to business and market dynamics, and contribute to a progressive team culture.

• Acts as the primary Marketing point of contact for field intelligence through gathering valuable insights from Key Opinion Leaders (KOLs) and important customers to help shape and inform marketing strategies. • Partners actively in brand planning and strategic development across HCP, Patient, and Medical Marketing initiatives as applicable. • Manages Advisory Board execution end-to-end, including leading participant recruitment to match Needs Assessments, facilitating sessions, and compiling and reporting key insights. • Conducts field-based market research to generate insights that inform and/or validate brand strategy.

• Market insights : synthesize and socialize actionable insights from customers, prospects, competitors and the broader market, to influence positioning, messaging, sales strategy, and product roadmap. • Drive go-to-market (GTM) positioning : including thought leadership, market analysis, competitive landscape, value proposition, differentiated messaging, high-value offers, pricing, and packaging. • Messaging : lead development of customer-centric messaging and competitive positioning that crisply conveys customer value, business outcomes, and our differentiation. • Compelling content: create/orchestrate audience-centric content across the entire buyer journey including videos, ebooks, assessment tools, brochures, blogs, white papers, presentations, demos etc., for customer facing and sales enablement needs. • Win rate improvement : enable sales productivity, efficiency, and win rates through a holistic program of onboarding and ongoing training courses, enablement tools, and certification programs for sales, customer success, and partners. • Thought leadership : Act as a spokesperson for the product, to support speaking engagements in events, webinars, analyst briefings, etc. • Analysts : Influence and create positioning for analyst relations around the product, to ensure coverage and a leading position in analyst reports. • Product launches : Oversee launch planning for new offerings – including deep understanding of product roadmap, features, differentiators, and customer value to communicate clear and concise use cases. • Champion of consistency : Drive consistency and clarity of our messaging and positioning across all internal and external stakeholders. • Leadership & collaboration : build and mentor a high performing team that works closely with sales, product management, demand generation, corporate marketing, customer success, and external partners.

• Own Product Marketing strategy and positioning for HHAeXchange’s provider business • Define scalable operating models, frameworks, and AI-enabled workflows • Partner closely with Product, Growth, CX, Brand, and Sales • Influence and shape product roadmap, pricing, and go-to-market decisions • Own go-to-market strategy and execution for new products • Accountable for the pipeline and revenue impact of product launches • Define target segments, messaging, and success metrics • Establish and maintain standards for product representation across go-to-market channels • Establish structured processes for product launches • Build and operationalize AI-enabled workflows • Identify opportunities to automate and scale Product Marketing operations • Own pricing and packaging strategy in partnership with Product and Finance • Build feedback loops from Sales and customers • Own competitive and market intelligence • Translate product usage insights into adoption, retention, and expansion strategies • Own the quality of all sales-facing product marketing assets • Equip the sales team with resources that accelerate pipeline and close deals • Establish feedback loops between Sales and Marketing to refine messaging and identify market opportunities