• Partner closely with the Demand Generation Manager to coordinate multi-channel campaigns, ensuring all digital assets (emails, landing pages, and ads) are synchronized and ready for launch • Depending on your assigned segment, you will either develop strategies that prioritize task automation for resource-constrained small practices (Key Segment) or address more complex objectives like multi-site optimization, TCO, and staff retention (Strategic Segment) • Assist in driving project timelines and keeping cross-functional teams like Creative, Operations, and Content perfectly aligned on upcoming deliverables • Own the day-to-day tracking of marketing campaign performance metrics across the entire demand generation funnel, including MQLs, SALs, SQLs, and Pipeline • Compile weekly and monthly performance reports, identifying key trends and providing initial observations to help optimize our marketing spend • Maintain excellent data hygiene within our CRM and marketing automation platforms to guarantee reporting accuracy • Support overall budget tracking and vendor management tasks while organizing internal documentation, campaign calendars, and creative brief repositories • Schedule and prepare for weekly segment meetings, which includes collaborative agenda setting and capturing actionable next steps • Attend strategic meetings for both segments and act as a central liaison between the Demand Gen and Sales Development teams to keep lead follow-up processes running seamlessly • Stay updated on ModMed’s evolving product offerings to effectively articulate how our technology solves specific buyer pain points—whether providing "time-back" solutions for independent doctors or driving efficiency and positive staff environments for multi-site groups.

Role Description IRA Financial is seeking a Performance Marketing Lead to own and manage all paid digital acquisition efforts. This role is responsible for planning, executing, optimizing, and scaling paid media campaigns across paid search, paid social, affiliate, and other digital advertising channels to drive qualified customer acquisition and revenue growth. This is a highly execution-oriented position for a data-driven marketer who thrives in the details, tests aggressively, and understands how to scale performance within regulated financial services environments. Work Location: Remote (United States - Fully Remote Position) Job Structure Details: - This is a fully remote position. Candidates may work from anywhere in the United States. - Full Time, Monday-Friday - Exempt/Salary Responsibilities & Duties - Own end-to-end strategy and execution of all paid media channels including Paid Search (Google Ads, Bing), Paid Social (Meta, LinkedIn, YouTube, Reddit, etc.), Affiliate and other digital advertising and growth channels. - Plan, launch, and optimize campaigns to drive customer acquisition, leads, and conversions at target CAC and ROI. - Actively manage budgets, bids, targeting, testing, and funnel optimization daily. - Develop and execute structured testing roadmaps across creatives, messaging, audiences, landing pages, and offers. - Analyze performance data to identify insights, trends, and opportunities for scale. - Own attribution, reporting, and performance dashboards; clearly communicate results to leadership. - Ensure campaigns align with compliance, disclosures, and brand guidelines. - Identify and test new growth channels, platforms, and acquisition opportunities. - Continuously improve acquisition efficiency, lead quality, and downstream conversion performance. Qualifications - Bachelor’s degree in business, marketing, finance, or a related field (or equivalent work experience). - 5+ years’ experience in growth marketing or performance marketing, with deep hands-on paid media management experience. - Proven track record of scaling paid acquisition campaigns with measurable ROI. - Strong expertise in Google Ads, Meta Ads, and other paid media channels. - Experience managing meaningful paid media budgets with accountability for performance. - Strong analytical skills with comfort working in GA4, ad platform dashboards, and reporting tools. - Experience with conversion rate optimization (CRO) and funnel optimization. - Ability to balance strategy with execution – you’re comfortable being both the owner and operator. - Strong communication skills and the ability to collaborate cross-functionally. - Familiarity with marketing automation and CRM platforms (Salesforce preferred). Benefits - Health, Dental, Vision Insurance. - 401(k) Employer Contribution of 4%. - Health Savings Account (H.S.A.) Employer Contribution. - Paid Time Off and Volunteer Time Off. - Parental Leave. - Catered lunch every Monday. - Monthly 15-minute massage.

Role Description We're looking for a Paid Media Lead who is exceptional at Social Advertising — and can build that department from the ground up. This is a hands-on role for someone who has spent years in the trenches of paid social (Meta, TikTok, Pinterest, etc.) and brings strong applied knowledge of paid search (Google, Microsoft Ads) that they can leverage as a cross-channel support. You'll manage client accounts directly, lay the foundation for a growing social advertising practice, and help shape the agency's paid social strategy. You'll be the person clients trust to tell them the truth, make the call, and back it up with data. This role is ideal for someone who is energized by building something new — and who wants to do meaningful, measurable work at a company that actually holds itself accountable to results. What You'll Own - Client-Facing Leadership - Serve as the primary strategic contact for a portfolio of e-commerce clients, with a focus on paid social performance. - Lead performance review calls, QBRs, and strategy sessions — communicating clearly with founders and marketing leads who may not be media buyers themselves. - Translate complex performance data into clear, actionable narratives that build trust and drive client decisions. - Identify growth opportunities, present recommendations proactively, and earn client confidence through consistent results. - Channel Execution & Strategy - Own paid social strategy and execution across Meta (primary), TikTok, and Pinterest — including campaign architecture, audience strategy, creative testing frameworks, and budget allocation. - Apply your paid search knowledge (Google Ads, Microsoft Ads) to support and collaborate with the SEM team — including Shopping, Performance Max, YouTube, and branded/non-branded search — without owning that department. - Build and maintain testing frameworks that drive consistent learnings across social accounts. - Stay ahead of platform changes, algorithm shifts, and emerging ad formats — and translate those insights into strategy. - Department Foundation - Build the playbooks, processes, and reporting standards that will define how the social advertising department operates. - Partner with Project Management, SEM team, and Accounts team to ensure cross-channel alignment and a cohesive client experience. - Document best practices and create onboarding frameworks so the department is ready to scale when the time comes. - As the team grows, you'll have the opportunity to hire, mentor, and lead social media buyers — but for now, the focus is on doing great work and building the infrastructure to support that growth. - Performance Analysis & Reporting - Own paid social performance reporting — with visibility into search data to inform a unified view of account health. - Use data to drive strategic decisions, not just report on what happened. - Develop and refine attribution frameworks in collaboration with the analytics team. - Set and monitor KPIs for the social advertising department — ROAS, CPA, contribution margin, and beyond. Qualifications - 3+ years in paid social advertising (Meta Ads required). - Working knowledge of paid search (Google Ads required). - Experience managing small and large ad spend budgets. - Proven track record managing direct client relationships. - E-commerce or D2C brand experience (agency or in-house). - History of building or scaling a team or department. Requirements - Hands-on experience with TikTok Ads, Pinterest Ads, or Microsoft Ads. - Comfort with attribution complexity (blended ROAS, incrementality, etc.). - Experience building processes, playbooks, or department infrastructure. - Experience presenting strategy to non-marketing stakeholders (founders, operators, investors). - Agency background preferred. Benefits - Fully remote. - Unlimited PTO. - Flexible hours. - Internet, mobile phone, and gym reimbursements. - A real path to building and leading the social advertising team within 12–18 months. What Success Looks Like - In your first 90 days: - You've audited existing social accounts and presented a prioritized roadmap for each. - You've built relationships with your client portfolio and established yourself as a credible strategic partner. - You have a clear picture of what the social advertising department needs to operate at a high level. - You've established a productive working relationship with the team and understand how various departments connect. - By the end of year one: - Client social performance is strong, and accounts are growing — both in results and spend. - You've built a repeatable system for testing, reporting, and scaling across social advertising accounts. - The department has a clear foundation: documented processes, defined KPIs, and a roadmap for growth. - You're serving as a reliable cross-channel resource for the SEM team, adding value beyond your core department.

• Own day-to-day campaign management across Meta (primary), TikTok, Google, and emerging digital channels. Continuously optimize campaign structure, bidding strategy, audience segmentation, and budget allocation to improve efficiency and acquisition volume • Actively leverage AI tools to automate repeatable campaign management tasks such as bid adjustments, budget pacing alerts, anomaly detection, and performance summaries • Own the Google, Meta, and TikTok accounts end-to-end, including campaign setup, audience strategy, funnel structure, and automated rules, ensuring execution aligns with defined growth priorities • Partner with web/product teams to support optimization of the paid acquisition funnel, including landing page testing and performance improvements to increase conversion rates • Partner with the creative team to execute a structured testing approach across hooks, formats, audiences, and offers, documenting learnings and applying them to improve performance • Support Grove’s emerging digital channel roadmap by helping test and evaluate new platforms (e.g., TikTok, AI-driven channels), using structured test-and-learn frameworks and providing recommendations on next steps • Own weekly and monthly performance reporting across digital channels, translating results into clear insights and actionable recommendations for the Growth team • Support incrementality testing across channels using defined methodologies (e.g., geo tests, platform studies), and help interpret results to inform future investment decisions