IRA Financial

Role Description IRA Financial is seeking a Search Engine Optimization (SEO) and AI Search Specialist to own the full strategy and hands-on execution of our SEO and AEO (Answer Engine Optimization / AI Optimization) efforts. This position is responsible for driving organic traffic, increasing qualified client acquisition, and strengthening IRA Financials’ authority across search engines and AI-powered discovery platforms. This position will play a central part in shaping and executing our blog and content strategy, ensuring content is both search-optimized and genuinely valuable to prospective clients. Work Location: Remote (United States - Fully Remote Position) Job Structure Details: This is a fully remote position. Candidates may work from anywhere in the United States. Full Time, Monday-Friday. Exempt/Salary. Responsibilities & Duties - Own end-to-end SEO strategy and execution across technical, on-page, content, and off-page initiatives. - Lead IRA Financials’ AEO / AIO strategy to optimize content for AI-driven search, answer engines, and LLM-based discovery (e.g., featured snippets, “People Also Ask,” AI overviews, and generative search results). - Conduct keywords, topics, and intent research to identify high-impact organic growth opportunities across the funnel. - Develop and own the blog and evergreen content roadmap in partnership with internal subject matter experts and content creators. - Create, edit, and optimize blog content to drive rankings, engagement, and conversions. - Partner with web teams to improve site structure, internal linking, page speed, Core Web Vitals, and crawlability. - Own organic traffic performance, rankings, conversions, and attribution reporting. - Monitor algorithm updates, search trends, and AI search evolution to proactively adjust strategy. - Identify and execute link-building and digital PR opportunities to strengthen domain authority. - Optimize existing content through audits, refreshes, and consolidation to maximize organic performance. - Collaborate closely with Growth Marketing and Sales teams to align messaging and acquisition goals. Qualifications - Bachelor’s degree in business, marketing, journalism, or a related field (or equivalent work experience). - 8+ years of hands-on SEO experience with a proven track record of driving organic growth and conversions. - Deep expertise in technical SEO, content SEO, and on-page optimization. - Strong understanding of AEO / AIO and how AI-powered search and discovery platforms surface content. - Experience building and executing content strategies at scale, particularly blogs and educational content. - Strong analytical skills with experience using tools such as Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, or similar. - Experience in financial services, fintech, or other regulated industries strongly preferred. - Ability to translate complex financial topics into clear, authoritative, and search-optimized content. - Experience optimizing content for featured snippets, knowledge panels, and AI search results. - Familiarity with CMS platforms (WordPress or similar). Benefits - Health, Dental, Vision Insurance. - 401(k) Employer Contribution of 4%. - Health Savings Account (H.S.A.) Employer Contribution. - Paid Time Off and Volunteer Time Off. - Parental Leave. - Catered lunch every Monday. - Monthly 15-minute massage.

Role Description IRA Financial is seeking a Performance Marketing Lead to own and manage all paid digital acquisition efforts. This role is responsible for planning, executing, optimizing, and scaling paid media campaigns across paid search, paid social, affiliate, and other digital advertising channels to drive qualified customer acquisition and revenue growth. This is a highly execution-oriented position for a data-driven marketer who thrives in the details, tests aggressively, and understands how to scale performance within regulated financial services environments. Work Location: Remote (United States - Fully Remote Position) Job Structure Details: This is a fully remote position. Candidates may work from anywhere in the United States. Full Time, Monday-Friday. Exempt/Salary. Responsibilities & Duties - Own end-to-end strategy and execution of all paid media channels including Paid Search (Google Ads, Bing), Paid Social (Meta, LinkedIn, YouTube, Reddit, etc.), Affiliate and other digital advertising and growth channels. - Plan, launch, and optimize campaigns to drive customer acquisition, leads, and conversions at target CAC and ROI. - Actively manage budgets, bids, targeting, testing, and funnel optimization daily. - Develop and execute structured testing roadmaps across creatives, messaging, audiences, landing pages, and offers. - Analyze performance data to identify insights, trends, and opportunities for scale. - Own attribution, reporting, and performance dashboards; clearly communicate results to leadership. - Ensure campaigns align with compliance, disclosures, and brand guidelines. - Identify and test new growth channels, platforms, and acquisition opportunities. - Continuously improve acquisition efficiency, lead quality, and downstream conversion performance. Qualifications - Bachelor’s degree in business, marketing, finance, or a related field (or equivalent work experience). - 5+ years’ experience in growth marketing or performance marketing, with deep hands-on paid media management experience. - Proven track record of scaling paid acquisition campaigns with measurable ROI. - Strong expertise in Google Ads, Meta Ads, and other paid media channels. - Experience managing meaningful paid media budgets with accountability for performance. - Strong analytical skills with comfort working in GA4, ad platform dashboards, and reporting tools. - Experience with conversion rate optimization (CRO) and funnel optimization. - Ability to balance strategy with execution – you’re comfortable being both the owner and operator. - Strong communication skills and the ability to collaborate cross-functionally. - Familiarity with marketing automation and CRM platforms (Salesforce preferred). Benefits - Health, Dental, Vision Insurance. - 401(k) Employer Contribution of 4%. - Health Savings Account (H.S.A.) Employer Contribution. - Paid Time Off and Volunteer Time Off. - Parental Leave. - Catered lunch every Monday. - Monthly 15-minute massage.

Role Description IRA Financial is seeking a Performance Marketing Lead to own and manage all paid digital acquisition efforts. This role is responsible for planning, executing, optimizing, and scaling paid media campaigns across paid search, paid social, affiliate, and other digital advertising channels to drive qualified customer acquisition and revenue growth. This is a highly execution-oriented position for a data-driven marketer who thrives in the details, tests aggressively, and understands how to scale performance within regulated financial services environments. Work Location: Remote (United States - Fully Remote Position) Job Structure Details: - This is a fully remote position. Candidates may work from anywhere in the United States. - Full Time, Monday-Friday - Exempt/Salary Responsibilities & Duties - Own end-to-end strategy and execution of all paid media channels including Paid Search (Google Ads, Bing), Paid Social (Meta, LinkedIn, YouTube, Reddit, etc.), Affiliate and other digital advertising and growth channels. - Plan, launch, and optimize campaigns to drive customer acquisition, leads, and conversions at target CAC and ROI. - Actively manage budgets, bids, targeting, testing, and funnel optimization daily. - Develop and execute structured testing roadmaps across creatives, messaging, audiences, landing pages, and offers. - Analyze performance data to identify insights, trends, and opportunities for scale. - Own attribution, reporting, and performance dashboards; clearly communicate results to leadership. - Ensure campaigns align with compliance, disclosures, and brand guidelines. - Identify and test new growth channels, platforms, and acquisition opportunities. - Continuously improve acquisition efficiency, lead quality, and downstream conversion performance. Qualifications - Bachelor’s degree in business, marketing, finance, or a related field (or equivalent work experience). - 5+ years’ experience in growth marketing or performance marketing, with deep hands-on paid media management experience. - Proven track record of scaling paid acquisition campaigns with measurable ROI. - Strong expertise in Google Ads, Meta Ads, and other paid media channels. - Experience managing meaningful paid media budgets with accountability for performance. - Strong analytical skills with comfort working in GA4, ad platform dashboards, and reporting tools. - Experience with conversion rate optimization (CRO) and funnel optimization. - Ability to balance strategy with execution – you’re comfortable being both the owner and operator. - Strong communication skills and the ability to collaborate cross-functionally. - Familiarity with marketing automation and CRM platforms (Salesforce preferred). Benefits - Health, Dental, Vision Insurance. - 401(k) Employer Contribution of 4%. - Health Savings Account (H.S.A.) Employer Contribution. - Paid Time Off and Volunteer Time Off. - Parental Leave. - Catered lunch every Monday. - Monthly 15-minute massage.

Role Description IRA Financial is seeking a Search Engine Optimization (SEO) and Organic Growth Lead to own the full strategy and hands-on execution of our SEO and AEO (Answer Engine Optimization / AI Optimization) efforts. This position is responsible for driving organic traffic, increasing qualified client acquisition, and strengthening IRA Financials’ authority across search engines and AI-powered discovery platforms. This position will play a central part in shaping and executing our blog and content strategy, ensuring content is both search-optimized and genuinely valuable to prospective clients. Work Location: Remote (United States - Fully Remote Position) Job Structure Details: This is a fully remote position. Candidates may work from anywhere in the United States. - Full Time, Monday-Friday - Exempt/Salary Benefits - Health, Dental, Vision Insurance - 401(k) Employer Contribution of 4% - Health Savings Account (H.S.A.) Employer Contribution - Paid Time Off and Volunteer Time Off - Parental Leave - Catered lunch every Monday - Monthly 15-minute massage Responsibilities & Duties - Own end-to-end SEO strategy and execution across technical, on-page, content, and off-page initiatives - Lead IRA Financials’ AEO / AIO strategy to optimize content for AI-driven search, answer engines, and LLM-based discovery (e.g., featured snippets, “People Also Ask,” AI overviews, and generative search results) - Conduct keywords, topics, and intent research to identify high-impact organic growth opportunities across the funnel - Develop and own the blog and evergreen content roadmap in partnership with internal subject matter experts and content creators - Create, edit, and optimize blog content to drive rankings, engagement, and conversions - Partner with web teams to improve site structure, internal linking, page speed, Core Web Vitals, and crawlability - Own organic traffic performance, rankings, conversions, and attribution reporting - Monitor algorithm updates, search trends, and AI search evolution to proactively adjust strategy - Identify and execute link-building and digital PR opportunities to strengthen domain authority - Optimize existing content through audits, refreshes, and consolidation to maximize organic performance - Collaborate closely with Growth Marketing and Sales teams to align messaging and acquisition goals Qualifications - Bachelor’s degree in business, marketing, journalism, or a related field (or equivalent work experience) - 8+ years of hands-on SEO experience with a proven track record of driving organic growth and conversions - Deep expertise in technical SEO, content SEO, and on-page optimization - Strong understanding of AEO / AIO and how AI-powered search and discovery platforms surface content - Experience building and executing content strategies at scale, particularly blogs and educational content - Strong analytical skills with experience using tools such as Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, or similar - Experience in financial services, fintech, or other regulated industries strongly preferred - Ability to translate complex financial topics into clear, authoritative, and search-optimized content - Experience optimizing content for featured snippets, knowledge panels, and AI search results - Familiarity with CMS platforms (WordPress or similar)