Role Description The New Business Associate supports agency growth by contributing to the acquisition of new business. This role emphasizes project management, RFP analysis, and the ability to create foundational materials for pitches and proposals. The ideal candidate is highly organized, adaptable, and possesses a broad understanding of marketing strategies and processes. Key Responsibilities - New Business Support: - Research and identify potential clients across various industries. - Analyze RFPs to extract content requirements, filter opportunities, and create action plans. - Develop initial frameworks and presentations by pulling from past content or creating tailored solutions. - Support team members through the pitch process, managing timelines and deliverables to ensure success. - Marketing Collaboration: - Work with PR and marketing teams to align messaging and go-to-market strategies. - Assist in creating case studies, website content, social media assets, and other marketing materials. - Contribute to the planning and execution of marketing campaigns to promote agency visibility. - Process Optimization: - Manage new business leads and track progress using HubSpot or other CRM tools. - Suggest and implement process improvements for better efficiency in proposal development and client acquisition efforts. - Early Client Discovery: - Conduct initial client discovery calls to screen potential leads and clearly communicate opportunities to internal teams. - Project Management: - Ensure all tasks related to RFP responses and presentations are managed efficiently, meeting deadlines and quality expectations. - Coordinate with internal teams to deliver materials on time and within scope. Qualifications - 1-3 years of experience in a marketing or sales support role. - Strong understanding of digital marketing principles and best practices. - Advertising agency experience highly preferred. - Proficiency in HubSpot or a similar CRM tool. - Excellent written and verbal communication skills. - Strong organizational and time management skills. - Ability to work independently and as part of a team. - Bachelor's degree in Marketing, Business, or a related field is a plus. Desired Skills - Experience with other CRM software (e.g., Salesforce). - Knowledge of marketing automation tools (e.g., Marketo, Pardot). - Familiarity with various industries and their unique challenges. Metrics for Success - Contribution to the achievement of new business targets. - Effective lead management and tracking in HubSpot. - Successful collaboration with PR and marketing teams. - Positive client feedback and satisfaction. Anticipated Salary $60,000 - $70,000. Compensation is based on experience and depending upon workplace location. To apply Please upload your resume, cover letter, and your desired salary in $USD. While we appreciate the interest of all candidates, we will only respond to those with whom we have a greater interest.

• Develop and execute strategy: Build and drive the sales development strategy aligned to sales and marketing goals, with clear ownership of pipeline growth. • Lead and mentor the team: Hire, manage, coach, and develop a high-performing team of SDRs and Managers, including performance management and career development. • Optimize processes and systems: Implement and refine tools, workflows, and sales cadences to improve efficiency, quality, and conversion. • Partner cross-functionally: Collaborate with Marketing and Sales to align messaging, campaigns, targeting, and lead generation strategies. • Measure, analyze, and report performance: Track key KPIs, surface insights, remove blockers to pipeline growth, and report pipeline impact to senior leadership.

• Lead and grow Away From Home foodservice sales across the assigned territory, delivering new operator acquisition and incremental volume growth • Serve as Califia Farms foodservice brand representative and local market expert, ensuring strong brand presence and relevance across key channels • Execute targeted market and operator sales plans aligned to channel goals and strategic initiatives • Assess local market dynamics, including competitive activity and operator trends, and translate insights into territory performance improvement and quarterly planning • Prospect, develop, and sell to new foodservice operators within assigned markets, with a strong focus on café, bakery, breakfast, and other beverage-centric accounts • Participate in channel trade shows and local market events to generate qualified leads, support operator conversion, and strengthen market presence • Develop and maintain a new business pipeline, providing clear visibility into opportunity timing, expected volume, and overall impact • Maintain disciplined pipeline management, forecasting, and reporting using Salesforce and Power BI • Own and actively manage key performance metrics, including qualified leads, new account conversion rates, menu placements, and customer retention • Produce quarterly market and performance summaries highlighting sales activity, competitive trends, and volume contribution

• Collaborate with various teams (sales, product, c-suite, data science, engineering, and intelligence) to develop and implement sales strategies • Develop and maintain strong interpersonal relationships with senior stakeholders at new enterprise clients • Create compelling sales collateral to drive our value proposition • Craft and execute effective outreach strategies, including compelling email campaigns and sales presentations to executive leadership • Source new deals that drive value for clients, our partners, and Pendulum