Califia Farms

• Utilize syndicated data, account-specific data, consumer and shopper insights to create direction within our categories for the sales team • Conduct necessary consumer and shopper research, including business issue identification and key questions • Address complex business problems leveraging multiple data sources and tools • Provide ongoing trend analysis (business performance and drivers) to seize value-creating opportunities as well as take corrective action as necessary • Create and deliver customer specific presentations with relevant consumer insights, competitive insights and recommendations in preparation for top to tops, quarterly business reviews and category reviews with assigned customers • Provide input into customer planning cycle based on knowledge of category and shopper trends, competitive issues, etc. • Deliver analysis on new item introductions and performance analysis • Develop analysis to highlight merchandising effectiveness, which includes display and promotion effectiveness • Maintain regular internal and retailer specific scorecards and trackers • Interact and collaborate with senior sales and marketing management peers

• Lead and grow Away From Home foodservice sales across the assigned territory, delivering new operator acquisition and incremental volume growth • Serve as Califia Farms foodservice brand representative and local market expert, ensuring strong brand presence and relevance across key channels • Execute targeted market and operator sales plans aligned to channel goals and strategic initiatives • Assess local market dynamics, including competitive activity and operator trends, and translate insights into territory performance improvement and quarterly planning • Prospect, develop, and sell to new foodservice operators within assigned markets, with a strong focus on café, bakery, breakfast, and other beverage-centric accounts • Participate in channel trade shows and local market events to generate qualified leads, support operator conversion, and strengthen market presence • Develop and maintain a new business pipeline, providing clear visibility into opportunity timing, expected volume, and overall impact • Maintain disciplined pipeline management, forecasting, and reporting using Salesforce and Power BI • Own and actively manage key performance metrics, including qualified leads, new account conversion rates, menu placements, and customer retention • Produce quarterly market and performance summaries highlighting sales activity, competitive trends, and volume contribution

• Lead and grow Away From Home foodservice sales across the assigned territory, delivering new operator acquisition and incremental volume growth • Serve as Califia Farms foodservice brand representative and local market expert, ensuring strong brand presence and relevance across key channels • Execute targeted market and operator sales plans aligned to channel goals and strategic initiatives • Assess local market dynamics, including competitive activity and operator trends, and translate insights into territory performance improvement and quarterly planning • Prospect, develop, and sell to new foodservice operators within assigned markets, with a strong focus on café, bakery, breakfast, and other beverage-centric accounts • Participate in channel trade shows and local market events to generate qualified leads, support operator conversion, and strengthen market presence • Develop and maintain a new business pipeline, providing clear visibility into opportunity timing, expected volume, and overall impact • Maintain disciplined pipeline management, forecasting, and reporting using Salesforce and Power BI • Own and actively manage key performance metrics, including qualified leads, new account conversion rates, menu placements, and customer retention • Produce quarterly market and performance summaries highlighting sales activity, competitive trends, and volume contribution