• Work closely with multiple AbbVie cross-functional teams to ensure collaboration, alignment, and successful development of area marketing strategy and execution • Lead projects compliantly and effectively through the promotional review process • Manage strategy, execution and budgeting for national and regional conventions • Continually applies knowledge and evaluates the effectiveness of key marketing tactics • Lead partnerships with field leadership in assigned geography to optimize pull-through of marketing strategies • Responsible for understanding a geographical area’s market drivers, competitive landscape, provider dynamics and competitive intelligence

• Develop and optimize national and regional marketing initiatives • Lead projects compliantly through the promotional review process • Manage strategy, execution and budgeting for national and regional conventions • Provide insights on marketing strategy, resource optimization, and tactic development • Engage with External Experts and strengthen commercial relationships • Develop regional engagement plans for External Experts

• Work closely with multiple AbbVie cross-functional teams to ensure collaboration, alignment, and successful development of area marketing strategy and execution. • Develop and optimize national and regional marketing initiatives, ensuring alignment with Annual Strategic Brand Plans. • Act as the face of the AbbVie Marketing team with our External Experts, developing, implementing, and maintaining interactions for the purpose of insight generation within assigned geographies. • Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion (meets deadlines). • Ensure that regulatory guidelines and AbbVie processes are followed.

• Craft product requirements & experimentation plans for marketing measurement • Design and deliver the experimentation infrastructure required to measure the true causal impact of paid media spend on member acquisition, long-term retention, and sustainable LTV across all marketing channels • Author and maintain product specifications that translate complex measurement and experimentation requirements into actionable technical deliverables • Partner cross-functionally across Marketing, Growth, Engineering, and Data Science • Define and monitor the key metrics that connect platform-level measurement capabilities to business-level outcomes • Maintain and iterate on a structured learning system that synthesizes incrementality findings across channels • Partner with Legal and Privacy teams to ensure compliance with data privacy and consent requirements