• Crafts compelling business decision maker value propositions and messaging. • Adept at translating product capabilities to business outcomes. • Anticipates and leads the content needs of sales. • Initiates and drives the inception and strategy of inbound and outbound programs. • Cross-functional alignment of platform level program and initiatives. • Supports the financial services strategy on executive events. • Defines success metrics for platform awareness, adoption, and engagement.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Outreach is seeking a Director of Portfolio Product Marketing. This role will report to the VP of Product Marketing and is responsible for driving crisp and compelling positioning and messaging for Outreach’s portfolio. You will work cross-functionally with Demand Generation, Sales, Product Marketing, Sales Enablement, and Revenue Operations to develop effective marketing & sales strategies and tactics to generate awareness and pipeline, accelerate deals, and drive product adoption for our portfolio of products. This person will lead a team of three and work with other Product Marketing, Partners, and Product Management leaders to drive the go-to-market messaging for the portfolio, product launches, and competitive positioning to increase market share, portfolio revenue and adoption. You will have deep knowledge of selling to mid-market and enterprise businesses and have experience positioning a portfolio/platform of products, tell compelling stories of the value/benefits of the portfolio, and work cross-functionally. Qualifications - 7-10 years of experience working in B2B marketing as a product marketer for SaaS technology. - 3 years in a leadership role managing 2 or more team members. - Experience working in or marketing to Enterprise businesses required. - Proficient understanding of AI in SaaS technology, vernacular and landscape. - Strong executive-level presence and communication. - Demonstrated track record in crafting positioning and marketing content that communicates clear value benefits across a portfolio of products. - Demonstrated ability to lead cross-company and multi-discipline teams with influence to drive business and product results that measurably deliver company impact. - Ability to drive key business objectives with data-driven, fact-based insights that lead to well-informed strategic plans, quick decision making and impactful outcomes in a fast-paced environment. - Exceptional communication and presentation skills and a track record for delivering clear and compelling customer and partner-facing materials. - Experience in sales or product management is a plus. Requirements - Location: We’re open to remote within the US or hybrid at one of our office locations (Seattle, Atlanta). Benefits - Flexible time off - 401k to help you save for the future - Generous medical, dental, and vision coverage for full-time employees and their dependents - A parental leave program that includes options for a paid night nurse, and a gradual return to work - Infertility/assisted reproductive services benefit - Employee referral bonuses to encourage the addition of great new people to the team - Snacks and beverages in the Office, along with fun events to celebrate - Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military

• Manage the marketing support for the release of product features and enhancements. • Ensure marketing alignment with sales, product, solution consulting, and customer success. • Develop compelling messaging that articulates the value of our software. • Create high-impact content, including sales enablement materials, blog posts, case studies, and webinars. • Work with subject matter experts to produce thought leadership content about subjects like AI and innovation. • Develop narratives and content for key industry events, speaking engagements, and webinars. • Support marketing campaign initiatives when needed to help drive new leads and expansion opportunities. • Provide content and tools that help client success and marketing teams improve engagement with existing clients. • Collaborate with marketing, client success, and sales to engage clients in advocacy programs, speaking engagements, and written testimonials. • Develop testimonials and case studies, highlighting real-world success stories of clients. • Assist with client and product advisory boards or roundtables, supporting ongoing engagement and gathering valuable feedback. • Equip sales teams with effective messaging, pitch decks, battle cards, and demo scripts. • Gather and analyze client win/loss feedback to shape future marketing initiatives and product enhancements. • Develop competitive positioning based on market research, client insights, and industry trends. • Monitor and report on key metrics to assess the effectiveness of marketing campaigns and content initiatives.

• Partner closely with Product teams to bring customer, market, and business context into product direction, positioning, and go-to-market decisions. • Conduct market and customer research to uncover insights into customer needs, decision-making, and competitive dynamics. • Test and validate concepts, positioning, and messaging using customer insight (e.g., VoC, focus groups, customer interviews) to ensure strong, aligned go-to-market execution. • Develop clear, differentiated product positioning, value propositions, and core messaging that resonate with target audiences. • Own and drive go-to-market strategy and execution for new product introductions (NPIs), leveraging standardized frameworks to deliver consistent, high-quality launches across regions. • Collaborate with cross-functional teams (product management, digital, sales, regional teams) to execute go-to-market plans and campaigns. • Create and scale global marketing and sales enablement assets (one-pagers, datasheets, web content, etc.) that support adoption and growth. • Build scalable messaging, assets, and enablement frameworks to support consistent execution and alignment across global teams. • Define and track key performance metrics for launches, translating insights into actionable recommendations to improve adoption and business outcomes. • Align priorities and execution across regions (EMEA, APAC, Americas) to ensure cohesive global impact. • Partner with fellow Product Marketing Managers to share best practices and strengthen overall team capability. • Continuously test, learn, and optimize based on performance and feedback. • Experiment and learn quickly from performance insights and feedback. • Develop and deliver clear, compelling presentations and narratives that influence stakeholders. • Write high-impact copy optimized for web, SEO, and digital channels in partnership with Content and SEO teams. • Organize and manage data across multiple systems. • Manage and organize data across systems to support decision-making and execution. • Balance multiple priorities and work effectively across global teams and time zones. • Travel up to 20%.