• Translate marketing performance into business impact by delivering insights that connect campaign metrics to outcomes such as revenue, customer acquisition, and profitability. • Monitor and assess channel performance against forecasts to uncover optimization opportunities and scale high-performing strategies. • Deliver compelling presentations and strategic recommendations to stakeholders at all levels, synthesizing complex data into clear, actionable insights that inform decision-making. • Leverage data, ensuring integrity and accuracy, to uncover actionable insights that inform business strategy and decision-making. • Collaborate with cross-functional teams to identify opportunities, design solutions, and implement initiatives that enhance enterprise value. • Work alongside top-tier professionals to develop, test, and refine strategies that influence key business outcomes. • Contribute in a dynamic, team-oriented environment that values your perspective, supports your growth, and encourages innovation • Maintain constant communication with management and staff to ensure proper operations of the organization • Other duties as assigned.

• Own regular performance tracking across SEM, Meta, and TikTok, monitoring core metrics (CAC, CPA, ROAS) and flagging critical channel shifts. • Maintain and update business intelligence dashboards in Sigma and optimize underlying data models using dbt and GitHub. • Monitor, maintain, and troubleshoot conversion API pipelines across Meta, Google, and TikTok to ensure exact data reliability. • Combine external marketing data with internal business databases to generate detailed analyses, advising channel managers on where to scale back or allocate more budget. • Synthesize intricate channel performance data into clear, concise, and actionable strategic recommendations for stakeholders and executive leadership.

• Own regular performance tracking across SEM, Meta, and TikTok, monitoring core metrics (CAC, CPA, ROAS) and flagging critical channel shifts. • Maintain and update business intelligence dashboards in Sigma and optimize underlying data models using dbt and GitHub. • Monitor, maintain, and troubleshoot conversion API pipelines across Meta, Google, and TikTok to ensure exact data reliability. • Combine external marketing data with internal business databases to generate detailed analyses, advising channel managers on where to scale back or allocate more budget. • Synthesize intricate channel performance data into clear, concise, and actionable strategic recommendations for stakeholders and executive leadership.

• Channel Performance Reporting: Own regular performance tracking across SEM, Meta, and TikTok, monitoring core metrics (CAC, CPA, ROAS) and flagging critical channel shifts. • Dashboard & Model Maintenance: Maintain and update business intelligence dashboards in Sigma and optimize underlying data models using dbt and GitHub. • Conversion Pipeline Oversight: Monitor, maintain, and troubleshoot conversion API pipelines across Meta, Google, and TikTok to ensure exact data reliability. • Media Spend Optimization: Combine external marketing data with internal business databases to generate detailed analyses, advising channel managers on where to scale back or allocate more budget. • Insight Communication: Synthesize intricate channel performance data into clear, concise, and actionable strategic recommendations for stakeholders and executive leadership.