• own and grow strategic enterprise accounts by expanding wallet share, driving contract renewals, and winning competitive conversions across IVD portfolios • build and manage senior stakeholder relationships (CXO, clinical, procurement) to position long-term partnerships and enterprise-wide solutions • lead complex deal execution including pricing, tenders, negotiations, and cross-functional coordination to deliver profitable growth • drive accurate forecasting, pipeline management, and VoC-led account plans to ensure predictable revenue and high customer retention

• Developing and executing demand generation campaigns and commercial strategy to support the growth of the CE hardware and consumables business in the Americas • Acting as a business owner, analyzing key performance indicators, integrating them with broader market knowledge, and arriving at impactful conclusions • Supporting the Americas CE sales team by aligning market development activities with regional sales objectives • Translating market insights into actionable commercial direction, enabling funnel health through proactive collaboration • Equipping the sales organization with strategic messaging, competitive intelligence, and customer-driven value propositions

- Develop and own the gold and metal mining customer segment across Southeast Asia - Drive commercial growth by identifying new business opportunities, developing value‑based solutions, and creating win‑win outcomes for customers - Engage with mining customers at a technical and commercial level, including process engineers, operations, procurement, and management - Apply strong technical understanding of metallurgy and metal mining processes, equipment installations, and chemical treatment processes to identify suitable activated carbon applications - Develop and execute segment‑level business plans, including market mapping, opportunity prioritization, and growth strategies - Support customers with solution development, including application selection, performance discussions, and technical positioning of activated carbon products - Actively build and leverage a professional network across metal and gold mining operators and industry stakeholders across the region - Manage key projects and opportunities from early identification through to commercial closure, in collaboration with technical and other internal teams - Monitor market trends, customer needs, and competitive landscape within the metal mining sector - Travel frequently, particularly within the Southeast Asia Region, to support customer engagement and business development activities

• Own and continuously improve our online visibility and engagement across all digital channels including organic and paid tactics • Work closely with regional and functional teams to drive and execute our SEO strategy • Lead our GEO strategy, including organic optimization for large language models (LLMs) and emerging AI-driven search experiences, ensuring visibility beyond traditional search engines • Use tools such as Semrush (or similar) to drive keyword research, competitive analysis, content optimization, and performance tracking • Plan, execute, and optimize paid advertising campaigns via Google Ads, Linkedin, Bing, and others, with a strong focus on efficiency, scalability, and ROI • Manage forecasting and budget planning for paid media campaigns, working closely with stakeholders to align spend, performance expectations, and business goals • Architect a high-performance technical foundation that powers SEO, GEO, and SEA. You will oversee site structure, schema markup, and crawlability to ensure our content is seamlessly ingested by both traditional crawlers and LLM-based search engines, while optimizing landing page performance for paid conversion • Analyze performance data and translate insights into concrete actions, leveraging Power BI (in collaboration with Revenue Operations) to monitor trends, results, and optimization opportunities • Drive decisions through a “data-first”' lens, aligning search and paid performance with CRM insights and attribution modeling to identify and optimize the highest-value conversion paths • Drive AI and innovation excellence in online engagement by identifying, testing, and scaling AI-powered tools, workflows, and content strategies • Stay ahead of algorithm updates, AI search evolution, and platform changes, proactively turning insights into recommendations.