Role Description We are seeking a Director of Business Strategy to drive the success of First Due's ITM (Inspections, Testing, and Maintenance) module. This is a senior cross-functional leadership role responsible for coordinating efforts across Product, Sales, Marketing, and Customer Experience to ensure the business meets and exceeds goals for revenue growth, retention, compliance within relevant authorities having jurisdiction (AHJs), and market share expansion. Reporting directly to the COO, you will be an owner for the business performance of this product. You will help set strategy, remove blockers, build partnerships, and act as the cross-functional glue that keeps everything aligned and moving. The portfolio scope is expected to evolve as First Due grows, and the right candidate will be comfortable with — and energized by — that ambiguity. The ultimate goal is to grow First Due’s market share in ITM aggressively, driving toward true market leadership. Key Responsibilities - Product & Market Strategy: - Act as the voice of the ITM business unit, providing input into product roadmap and competitive positioning. - Partner with Product Management to identify and prioritize feature gaps vs. competitors. - Sales & Marketing Enablement: - Partner with Sales leadership to track pipeline, forecast, and win/loss trends, and surface key learnings from sales to the product team to inform the roadmap. - Educate sales reps and leaders about ITM and create talk tracks as needed. - Drive GTM initiatives: case studies, webinars, trade shows, and thought leadership. - Collaborate with Marketing to position ITM as a market leader within the broader First Due platform. - Partnerships & Ecosystem: - Explore and drive GTM and solution partnerships, especially related to compliance and inspection workflows. - Build and manage partnerships with third-party service providers (contractors, inspectors, etc.), compliance organizations, billing partners, and other potential integration partners. - Customer Success & Adoption: - Partner with Implementation and Support teams to ensure customer onboarding timelines and satisfaction benchmarks are met. - Ensure service providers are aware of the platform, onboarded, and are using it. - Drive submissions compliance at implemented AHJs. - Identify key adoption blockers across the product portfolio and drive cross-functional solutions. - Work with Customer Success to identify cross-sell, upsell, and expansion opportunities within existing accounts. - Reporting & Leadership: - Present monthly business reviews to the CEO/COO, including progress, risks, and asks across the product portfolio. - Track revenue growth, retention, compliance and adoption metrics, and market penetration across each product line. - Act as cross-functional "glue" ensuring the full product portfolio has alignment across the organization. Qualifications - 7+ years of experience in SaaS product strategy, business development, or GTM roles. - Domain expertise in Public Safety, Fire & Life Safety compliance, or a closely related regulated industry. - Proven ability to work cross-functionally across Product, Sales, Marketing, and Customer Experience. - Strong understanding of SaaS growth levers — ARR, retention, adoption, upsell. - Excellent communication skills — able to influence at the executive level and with external stakeholders. - Experience in competitive positioning and driving market strategy in a fast-growth SaaS environment. Preferred Qualifications - Familiarity with NFPA standards, compliance workflows, or fire inspection industry practices. - Prior experience with ITM, and AHJ compliance in public safety. - Experience managing or supporting partnerships with contractors, AHJs, or government entities. - MBA or equivalent strategic/analytical background. Requirements - All applicants must be authorized to work for any US employer in the United States. - Hiring is contingent upon candidates successfully passing a criminal background check. - Locality Media LLC is unable to sponsor or transition sponsorship ownership of employment visas at this time. Benefits - Comprehensive compensation and benefits package for eligible employees. - Competitive pay, medical, dental, and vision coverage. - FSA/HSA, 401(k), flexible PTO. - Fully remote workplace, technology stipend. - Opportunities for advancement and other benefits and perks. Company Description First Due’s mission is to prevent first responder injury or death by providing fire and EMS agencies with transformative, end-to-end software solutions that empower them to run safer, smarter, and more effective operations.

• Build, lead, and inspire a high-performing team of planners across the firm. • Mentor and coach team members to elevate planning expertise and career growth. • Foster a culture of excellence, innovation, and collaboration. • Maintain a clear understanding of team capacity, project needs, and individual strengths in partnership with the Regional Directors. • Align planning resources to the right projects to ensure quality and efficiency in partnership with the Regional Directors. • Collaborate with practice and project leaders to optimize team performance. • Advance CannonDesign’s vision for innovative laboratory planning. • Champion new approaches, tools, and methodologies that redefine planning excellence. • Stay ahead of industry trends and integrate emerging ideas into practice. • Lead recruitment efforts to attract top planning talent. • Develop strategies to retain and engage team members. • Promote diversity, equity, and inclusion in team building. • Partner with S&T Practice and Business Development teams to win transformative projects. • Be responsible for generating top-line revenue, with a target of $1.25M in personal net signed fees (NSF) annually, and participating in $3M in NSF annually. • Represent CannonDesign in client engagements, conferences, and industry forums. • Contribute to thought leadership through writing, speaking, and advocacy with at least one published paper and two conference presentation per year • Be a recognized thought leader in the S&T industry—known by peers and clients alike for advancing innovation through published work, speaking engagements, and professional leadership.

• Monitor clinical trial conduct for quality, safety, protocol compliance, and data integrity • Perform ongoing review and interpretation of emerging clinical trial data, including safety, efficacy, and operational trends • Collaborate cross-functionally to develop and review key clinical documents including protocols, informed consent forms, investigator brochures, clinical study reports, medical monitoring plans, safety narratives, and scientific presentations • Collaborate with Data Management and Biostatistics to support data review, data cleaning activities, database locks, and validation of data collection tools • Partner closely with Clinical Operations and CRO partners to support site management, enrollment and retention strategy, issue escalation, and study execution • Develop strong working relationships with investigators, study coordinators, and key external stakeholders • Stay current on scientific and clinical developments in atopic dermatitis and immunology to support competitive awareness and strategic planning • Support inspection readiness activities and ensure compliance with GCP and applicable regulatory requirements

• Develop and implement strategic sales plans in accordance with corporate goals • Develop and execute Joint Business Planning (JBP) Goals with Walmart and Sam’s Club • Develop strategies to drive Brands and Category growth • Direct sales forecasting and projection activities for Holistic Health brands • Manage Trade budget and monitor spending efficiency that focus on a strong ROI • Deduction Management • Understand customer’s go-to-market strategy and how to maximize sales efficiency • Maintain, foster, and grow existing and new relationships within customers at the executive level including Senior Divisional, Buyer and Senior Buyer • Deliver budget plan and new product distribution goals • Manage Trade budget and monitor spending efficiency focused on strong ROI • Monthly reporting, sales analytics and insights; understand go-to-market strategy and how to maximize sales efficiency • Customer P&L management • Perform other duties as required