• Manage Search, Shopping, PMax, YouTube, and Demand Gen campaigns at an expert level. • Use Semrush and Google Keyword Planner for deep market and competitor research. Execute competitor bidding strategies to take the #1 spot and hold it profitably. • Write high-converting ad copy and leverage advertorials and comparison pages to bridge the gap between the click and the sale. • Act as the main point of contact for your accounts. Lead daily and weekly syncs, present strategy, and run meetings with both clients and internal Google reps. • Go beyond ROAS. Understand aMER, MER, CAC, and nCAC, and read between the lines of a dataset to find the truth.

• Manage and execute all GrailX TikTok Shop Affiliate Campaigns from kickoff through completion • Serve as the primary point of contact for creators and subscribers throughout TikTok Shop Affiliate Campaigns • Own the success and growth of the TikTok Shop Affiliate Campaign program, including campaign performance and subscriber value • Coordinate communication between creators, brands, and internal teams to ensure smooth campaign execution • Own campaign promotion through email campaign creation, newsletter distribution, and sharing opportunities in Circle • Track deliverables, approvals, timelines, and updates to keep campaigns organized and on schedule • Support subscriber onboarding, activation, and engagement within TikTok Shop Affiliate Campaigns • Monitor campaign performance and provide reporting on results and key learnings • Work cross-functionally with the Social Commerce Team to improve processes and drive program growth

• Drive net-new business meetings for Courser's brands and own a quarterly meeting target based on self-sourced leads. A meeting is scheduled and attended, with a net-new prospect aligned to ICP criteria, relevant to one of Courser's service offerings (managed services, cybersecurity, AI Pro Services, or other). Reporting captures both sourced (directly generated by the Specialist) and influenced (campaign-engaged prospects who convert via sales follow-up). • Map campaign strategies to specific Courser brand's in-market Target Client Profile (TCP). Recognize how local MSP buyer profiles, regulated-industry mix, and regional dynamics differ from national patterns. Build and maintain target prospect lists in HubSpot — identifying net-new accounts in focused verticals that existing motions don't reach. • Execute multi-channel outreach into specific Courser brand's prospect lists. Run email outreach campaigns and LinkedIn activity (both paid account-based targeting and organic engagement). Coordinate direct mail and physical-touch programs (Sendoso, gift drops, hand-written notes) as follow-on air-cover for AE prospecting and canvassing. Maintain sales alignment with AEs and BDRs to convert engagement into scheduled meetings. • Coordinate periodic local events — typically 1–2 field activations per quarter (lunch & learns, sponsored seminars, executive dinners, webinars) — designed to generate first meetings, not just nurture existing pipeline. Amplify specific Courser brand's local brand presence through community engagement, association memberships, and partnership development — supporting Courser's master brand without diluting local identity. • Coordinate campaigns with local leadership. Maintain a structured cadence with the Regional President, Regional Sales Director (RSD), and sales leadership covering campaign planning, in-flight execution, and post-campaign results. Scheduled syncs plus written status updates.

• Own strategy, setup, optimization, and reporting for Siege clients • Build the playbook, pricing scaffolds, and reporting cadence from zero • Retarget engaged leads and run Meta/LinkedIn campaigns that feed our own sales pipeline • Join prospect calls to scope and sell paid social engagements alongside the growth team • Hire your first associate when Reddit ads revenue justifies it, then train and manage them to Siege's senior-led standard • Develop the templates, QA processes, attribution approach, and reporting standards that turn paid social into a repeatable, sellable service line