• Own strategy, setup, optimization, and reporting for Siege clients • Build the playbook, pricing scaffolds, and reporting cadence from zero • Retarget engaged leads and run Meta/LinkedIn campaigns that feed our own sales pipeline • Join prospect calls to scope and sell paid social engagements alongside the growth team • Hire your first associate when Reddit ads revenue justifies it, then train and manage them to Siege's senior-led standard • Develop the templates, QA processes, attribution approach, and reporting standards that turn paid social into a repeatable, sellable service line

• Collaborate with Growth Partners, Directors and media buyers on other channels to translate client business objectives into actionable paid media strategies on Meta (Facebook & Instagram). • Launch, manage, and optimize campaigns to meet and exceed KPI targets. • Perform daily management of ad spend and pacing to ensure budget adherence. • Work closely with internal creative strategy partners to request and provide feedback on ad creatives and ensure alignment with performance goals and trends. • Monitor, analyze, and interpret data across platforms (Meta Ads Manager, GA4, Shopify, Looker Studio, etc.) to evaluate campaign performance and impact. • Generate performance reports and present critical insights and recommendations to clients and internal stakeholders. • Stay informed of Meta’s evolving platform features, updates, and trends. • Act as the primary point of contact for clients on Meta ad performance, insights, and strategic recommendations on a regular basis, including developing reports and running update calls.

• Responsible for developing and implementing strategies to drive Honeywell specification and adoption for complete building automation solutions • Build and maintain strong relationships with key influencers and stakeholders at Architect and Engineers (A&E’s) • Liaison with engineering, general contracting and other project influencers • Educate to ensure all applicable Honeywell products are included in the specification

• Drive Pitt EDGE's enrollment pipeline through strategic campaign planning, optimization, and budget management across digital advertising platforms. • Maximize reach and return on ad spend to generate qualified leads. • Develop paid media strategies across Google Ads, Meta, LinkedIn, programmatic display. • Monitor campaign performance and adjust bids, targeting, and creative. • Manage paid media budget allocation across channels. • Conduct A/B testing on ad creative and landing pages.