• Define and execute the US-based distribution strategy, focusing on scaling indirect revenue through technical alliances, VARs, MSPs, and strategic SaaS integrations. • Integrate AI workflows and automated tools into the distribution lifecycle to optimize partner communication, streamline deal registration, and accelerate partner onboarding. • Lead the GTM Engineering initiatives by designing technical onboarding blueprints, custom API integrations, and developer tools for Tier-1 distribution partners. • Act as the primary technical liaison between Paubox’s core engineering team and external partner development teams to ensure seamless product delivery. • Work cross-functionally with Sales and Marketing to build technical enablement content, documentation, and sandboxes that accelerate partner time-to-market. • Monitor partner ecosystem performance metrics, leveraging data to optimize distribution pipelines and uncover new integration opportunities. • Drive the evolution of our partner portal and technical distribution infrastructure to ensure self-service scalability.

• The Thought Leader Liaison’s (TLL) key primary responsibility is to support key US Commercial Strategic Imperatives for the JJIM Immunology GI portfolio. • TLL is an exceptional business leader with deep gastroenterology experience who will work regionally to drive results in two main areas: 1) KOL Engagement and 2) Impact Drivers. • This role will ensure close working relationships with cross-functional partners in cross-functional market teams, in a compliant manner. • Identify, cultivate, and maintain long-standing relationships with national and regional KOLs in support of the commercial speaker bureau faculty and advisors who are part of the Commercial Strategies, Launch Execution, Patient Experience, and Communications. • Support commercial KOL influence-mapping initiatives by developing profiles and engagement/communication plans for each assigned KOL and validate commercial target list. • Monitor KOL insights about current and future treatment patterns that may impact the GI TA commercial strategy and provide feedback for consideration. • Address customer service issues/identified needs and coordinate cross-functional action plans to address on-label issues as needed. • Attend and coordinate regional and national congresses to support marketing initiatives, identify & select for product theatres, develop appropriate collaboration, and assist in personnel education. • Collaborate with Marketing and Insights Team to refine positioning, disease, and branding campaign, and assist in the development of strategies/messaging to drive treatment education. • Compliantly align with field partners such as Medical Science Liaisons on complementary initiatives with shared customers. • Work with field and office-based colleagues to identify, contract, and train qualified promotional speakers in both disease state and treatment • Provide real time assessment of program effectiveness and ongoing coaching to the speaker • Assess speaker utilization and program logistics to ensure compliance with internal corporate policies and guidelines • Play a key role in live speaker training meetings by collaborating with marketing on content preparation and workshop delivery • Work with Marketing, sales leadership, and contracted speakers to gain and synthesize feedback in support of the evolution of promotional programming content, case studies for potential publications, and other commercial projects • Work with Marketing and Sales Management to identify and recruit KOLs for national/regional faculty and speaker opportunities • Assist in the facilitation and execution of commercial advisory boards through identification of key advisors equipped to provide compelling insights • Assist commercial team with KOL recruitment for ad hoc initiatives such as sales training initiatives, presentations at national sales meetings, content development for commercial programs, presentations to office-based JNJ employees, etc. • Identify immediate growth opportunities & potential risk areas within chosen Academic Institutional/Health System channel and implement strategies • Ability to think critically to navigate complexities within identified Academic Institutions/Health Systems • Identify and build new advocacy with Future Clinical Champions (i.e.: Residents/Fellows, NP/PA’s, Community Neuro’s, etc.)

• The Thought Leader Liaison’s (TLL) key primary responsibility is to support key US Commercial Strategic Imperatives for the JJIM Immunology GI portfolio. • Identify, cultivate, and maintain long-standing relationships with national and regional KOLs in support of the commercial speaker bureau faculty and advisors. • Monitor KOL insights about current and future treatment patterns that may impact the GI TA commercial strategy and provide feedback for consideration. • Attend and coordinate regional and national congresses to support marketing initiatives, identify & select for product theatres, develop appropriate collaboration, and assist in personnel education. • Collaborate with Marketing and Insights Team to refine positioning, disease, and branding campaign, and assist in the development of strategies/messaging to drive treatment education.

• Developing cohesive, multi-channel media plans and go-to-market strategies. • Translating client KPIs into budget allocations across Social, YouTube, and Programmatic (Display, Video, CTV, DOOH). • Serving as the lead point of contact for client leadership. • Commanding the boardroom during weekly status calls, QBRs, and high-stakes strategy sessions. • Deeply understanding client unit economics and industry competition to identify "same-store growth" opportunities and assist the sales team in pitching new business. • Understanding client SOWs and be able to make internal recommendations for how to best service the account. • Responsible for quality control of all deliverables, providing structured mentorship, and managing the team’s career progression. • Partnering with Analytics and Creative teams to interpret results through the lens of Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM), ensuring insights are distilled into actionable business narratives. • Driving campaign progression through rigorous testing frameworks and proactive exploration of new partners, emerging channels, and creative technology.