• Plan, execute, and optimize paid campaigns across Google Ads, Meta, and other relevant platforms • Own budget management, pacing, and performance reporting across channels • Develop testing frameworks for creative, copy, audiences, and landing pages • Setup and maintain clean tracking and attribution across campaigns (GA4, pixels, UTMs) • Translate performance data into clear insights and recommendations for stakeholders • Stay ahead of platform changes, industry trends, and new channel opportunities • Collaborate with internal teams on creative briefs, landing pages, and campaign strategy

Role Description As the Director, Paid Search at OuterBox, you will be responsible for providing strategic leadership and oversight of all search engine marketing initiatives. You will collaborate with innovative & transformative digital health and e-commerce clients, senior management, and cross-functional teams to develop and execute paid search strategies that drive website traffic, conversions, and ROI. Your role involves managing a team of Associate Directors, Leads, and Senior Paid Search Strategists, optimizing campaigns, and staying ahead of industry trends. A Director, Paid Search plays a pivotal role in shaping the search engine marketing strategies of OuterBox and our clients. This role requires a combination of strategic thinking, leadership, team management, and a deep understanding of paid search best practices. Job Responsibilities - Strategic Leadership: - Develop and communicate the overall paid search strategy, including goals and objectives. - Collaborate with clients or senior management to align SEM efforts with broader marketing and business objectives. - Stay updated on industry trends, algorithm changes, and emerging technologies to maintain a competitive edge. - Develop a robust testing roadmap with your team and ensure the continuous evolution of the client’s SEM programs. - Develop comprehensive Quarterly Business Reports (QBRs) with the team that includes highlights of the last quarter and top testing priorities for the upcoming quarter. - Team Management: - Lead and mentor a team of SEM specialists, including setting clear performance objectives and providing guidance. - Oversee campaign planning, execution, and optimization efforts. - Ensure team members are well-equipped to deliver exceptional results. - Client Collaboration: - Build and maintain strong client relationships. - Collaborate with clients to understand their business goals, target audience, and competitive landscape. - Present strategic recommendations, campaign performance insights, and progress reports to clients. - Campaign Strategy and Planning: - Develop comprehensive SEM strategies, including budget allocation, keyword targeting, and campaign structure. - Oversee the creation of ad copy and landing pages optimized for conversions. - Implement advanced bidding and targeting strategies. - Performance Analysis and Optimization: - Monitor campaign performance using analytics tools and other data sources. - Analyze data to identify opportunities for optimization and improvement. - Implement A/B testing, ad group restructuring, and other advanced optimization techniques. - Budget Management: - Manage budgets for SEM campaigns, ensuring efficient allocation and adherence to financial goals. - Provide recommendations for budget adjustments based on campaign performance. - Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions. - This role may involve occasional travel to meet with clients or attend industry events. - Adaptability to changing client needs, evolving search engine advertising platforms, and industry dynamics is crucial. - Other duties, as assigned. Qualifications - Bachelor's degree in Marketing, Advertising, Business, or related field. - Extensive experience (typically 7+ years) in SEM and digital marketing. - Proven track record of successfully managing large-scale SEM campaigns. - Strong leadership and team management skills. - Exceptional analytical skills and proficiency in data analysis tools. - Excellent communication, presentation, and negotiation skills. - In-depth knowledge of search engine advertising platforms (e.g., Google Ads, Bing Ads) and emerging trends. - Experience working with a diverse range of clients and industries. - This role is required to be based in the US. Benefits - High-character, fun, and cohesive work culture. - Competitive base salary. - PTO that is genuinely encouraged. - Affordable, low-deductible health insurance plans. - Supplemental benefits, including employer-paid life insurance, short & long term disability insurance. - 401k with company match. - Remote work flexibility. - Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback. - Professional/individual development stipend. - Salary Description: $120,000 to $130,000.

• Collaborate with the team to contribute to proposals for potential clients. • Plan, create, and launch paid campaigns across Google Ads and Microsoft Ads. • Structure ad groups, set bidding strategies, and configure targeting parameters aligned with campaign objectives. • Write compelling ad copy for ads and extensions. • Manage campaign budgets and pacing to ensure spend is allocated efficiently throughout the month. • Conduct keyword research using Google Keyword Planner. • Build and maintain negative keyword lists to eliminate irrelevant traffic and reduce wasted spend. • Define and refine audiences for precise targeting. • Monitor keyword performance and adjust match types, pauses, and optimizations based on data insights. • Design and run A/B tests on ad copy, landing pages, bidding strategies, and audience segments. • Continuously optimize Quality Score, Ad Rank, CTR, CPC, CPA, and conversion rate. • Track, analyze, and report on campaign KPIs on a weekly and monthly basis. • Identify underperforming campaigns and provide actionable recommendations for improvement. • Set up and maintain conversion tracking through Google Tag Manager. • Stay current with Google Ads and Microsoft Ads platform updates, beta features, and algorithm changes.

Role Description We are looking for a Performance Marketing Manager to own our paid media strategy and execution across channels. You will be responsible for planning, managing, and optimizing campaigns that drive both software leads and clinical patient acquisition — with the autonomy to build towards a scalable, data-driven acquisition engine. This is a hands-on role with strategic scope. You will work closely with the Marketing, Product, and Sales departments, as well as the clinics themselves. You will have visibility into the full-funnel performance. Your Mission - Plan, execute, and optimize paid campaigns across Google Ads, Meta, and other relevant platforms - Own budget management, pacing, and performance reporting across channels - Develop testing frameworks for creative, copy, audiences, and landing pages - Setup and maintain clean tracking and attribution across campaigns (GA4, pixels, UTMs) - Translate performance data into clear insights and recommendations for stakeholders - Stay ahead of platform changes, industry trends, and new channel opportunities - Collaborate with internal teams on creative briefs, landing pages, and campaign strategy Qualifications - 2–5 years of hands-on performance marketing experience, ideally in a SaaS or digital health environment - Strong command of Google Ads (Search, Performance Max, Display) and Meta Ads - Solid understanding of tracking, attribution, and marketing analytics - Data-driven mindset with the ability to communicate results clearly to non-technical stakeholders - Native or near-native German — you write copy, you know the market - Comfortable working independently and managing priorities in a fast-moving environment - A bias for experimentation and iteration — you're always testing something, whether it's a new bidding strategy, an automation, or a smarter workflow - Bonus: experience running multi-location or local campaigns, ideally across a distributed network of physical sites Benefits - Ownership of a meaningful paid media budget with direct business impact - Access to a dedicated BI team and clean data infrastructure — so your decisions are grounded in numbers, not guesswork - A collaborative, low-bureaucracy environment where good ideas move fast - Room to grow as the team and company scale - Option to work from home Company Description Patient21 is a fast-growing health-tech company building software solutions for dental practices across Germany. We combine a SaaS product suite used by hundreds of practices with an expanding network of our own dental clinics — which means our marketing spans B2B software acquisition and B2C patient growth at the same time.