Winning combination of software products for iGaming
Senior Product Marketing Manager
Location
Poland
Posted
50 days ago
Salary
0
Seniority
Senior
Job Description
Senior Product Marketing Manager
SOFTSWISS
• Lead and execute global product marketing initiatives across multiple markets and communication channels • Own end-to-end project management of complex marketing initiatives — from strategic planning and messaging development to launch and post-campaign analysis • Develop and implement product positioning, messaging frameworks, communication strategies, USP, and competitive differentiation points aligned with business goals • Prepare monthly, quarterly, and campaign-based communication plans, including priorities, objectives, key messages, target regions, and communication channels • Define and maintain product positioning, target audience profiles, consumer insights, competitive differentiators, and key messaging • Support go-to-market launches, strategic business initiatives, and product expansion activities • Coordinate and execute integrated product marketing campaigns in close cross-functional collaboration • Create and oversee development of marketing and sales materials, including product presentations, commercial proposals, one-pagers, key visuals, banners, landing pages, case studies, and other collateral • Participate in production and coordination of video content supporting product promotion • Collaborate closely with Product, Sales, BizDev, Brand Marketing, PR, Design, Content, Digital, and Regional Marketing teams • Coordinate cross-departmental efforts related to exhibitions, sponsorships, industry events, and awards • Monitor marketing performance metrics and KPIs, analyze campaign effectiveness, and initiate optimization activities • Continuously analyze competitors, market trends, customer insights, and industry developments • Support budget planning, allocation, and optimization • Maintain project documentation, reporting, and stakeholder communication alignment
Job Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 5+ years of experience in Product Marketing, Marketing Management, Strategic Marketing, or related roles
- 3+ years of experience in B2B tech product marketing across multiple communication channels
- Strong project management expertise with experience leading complex cross-functional initiatives
- Strong understanding of product positioning, communication strategy, GTM, and integrated marketing
- Experience working with multiple stakeholders in fast-paced international environments
- Strong strategic thinking combined with hands-on execution skills
- Excellent prioritization, collaboration, and organizational skills
- Proactive mindset, high ownership, and problem-solving approach
- English proficiency — Advanced
- Russian proficiency — Advanced
Benefits
- Full-time remote work opportunities and flexible working hours
- Private insurance
- Additional 1 Day Off per calendar year
- Sports benefit
- Comprehensive Mental Health Programme
- Free online English lessons with a native speaker
- Generous referral program
- Training, internal workshops, and participation in international professional conferences and corporate events.
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