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Highlight Technologies

For over ten years, Highlight has provided Development and Modernization, Secure IT, and Mission Solution services to our federal government customers. Our team knows the technology; we understand how our customers and their stakeholders work; and we know how to implement industry best practices to deliver high-quality, end-to-end solutions that minimize risk and maximize results. Since our inception, Highlight has had an employee-first mindset. Our mission is to provide employees with rewarding and impactful career opportunities. In 2021, Highlight’s founder, Rebecca Andino, implemented an Employee Stock Ownership Plan to embody and expand our culture of transparency, teamwork and rewarding the work of our employees. By becoming an ESOP, our employee-owners share in the success of the company through their ownership stake. We’re an Equal Opportunity Employer (EOE) that empowers our people to fearlessly drive change - regardless of their race, color, religion, sex, gender identity, sexual orientation, national origin, disability, veteran status, or other characteristics. Our team is dedicated to fostering diversity within our teams to promote creativity, innovation, and teamwork to deliver the best solutions for our customers.

CRM Product Lead

Location

United States

Posted

63 days ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

CRM Product Lead

Highlight Technologies

Role Description The CRM Product Lead provides strategic and functional leadership for WFAA’s Salesforce CRM ecosystem in close partnership with business and technical leaders. This role is accountable for maximizing business value and user impact by defining, prioritizing, and delivering CRM capabilities that advance organizational goals, align with the digital roadmap, and address enterprise-wide needs through user-centered, scalable, and outcome-driven solutions. Serving as the primary bridge between business stakeholders and technical teams, the CRM Product Lead translates organizational priorities into clear product requirements and user stories. Working closely with Salesforce Admins, cross-functional technology teams, and vendor partners in an Agile environment, this role owns functional direction and stakeholder alignment while ensuring solutions are feasible, maintainable, and aligned with platform standards and governance. Please note: We are open to hire this position to work remotely, with periodic travel to Madison expected throughout the year. Remote candidates must reside in one of the following states: Arizona, Colorado, Illinois, Iowa, Nebraska, New Mexico, New York, Texas, or Wisconsin. Responsibilities - Functional Product Leadership - Align CRM product capabilities with advancement and alumni engagement priorities. - Serve as a strategic advisor on Salesforce capabilities and impact. - Apply data-driven and analytical thinking to inform strategic decisions. - Maintain awareness of how Salesforce data, reporting, and solutions impact stakeholders. - Demonstrate compassion and cultural responsiveness in solution design. - Product Design and Delivery - Collaborate with product leadership, technical teams, and vendors to design and deliver initiatives. - Ensure timely, effective implementations that follow best practices. - Conduct gap analyses of current processes to identify optimization opportunities. - Gather and translate business needs into user stories and functional requirements. - Perform solution validation, system testing, and user experience health checks. - Own functional documentation of product solutions. - Support accessibility compliance, security requirements, and data governance standards. - Enable successful adoption through change management and training. Qualifications - 2- or 4-year degree in a related technical or business field. - 5+ years of experience in product ownership, product management, business systems, or CRM leadership. - Demonstrated experience working in enterprise or complex Salesforce environments. - 5+ years of experience in higher education advancement, development, or related field. - Strong functional understanding of the Salesforce platform. - Experience with Agile/Scrum methodologies. - Proven ability to partner effectively with Salesforce Admins and technical teams. - Strong analytical, problem-solving, and data-analysis skills. - Demonstrated ability to learn new technologies and stay current with Salesforce updates. - Working knowledge of human-centered design to improve user experience. Requirements - Recommended Certifications: - Salesforce Certified Administrator, Salesforce Certified Business Analyst, or other Salesforce certifications. - Certification as a Certified Scrum Product Owner (CSPO). - Skilled in managing, prioritizing, and delivering multiple initiatives concurrently. - Collaborative, service-oriented, adaptable, and comfortable driving change. - High integrity, professionalism, and commitment to confidentiality. Benefits - Competitive pay. - Outstanding benefits program, including a generous 10% 401k contribution after just one year of service.

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