• Own the performance of the marketing engine across traffic, funnels, nurture, conversion, content, and pipeline contribution. • Build and optimise conversion funnels, including VSL-to-booking funnels, webinar funnels, lead generation funnels, nurture sequences, and customer journeys using HubSpot. • Personally build and improve landing pages, email campaigns, segmentation, forms, workflows, campaign tracking, and reporting dashboards inside HubSpot. • Identify leaks across the funnel, prioritise the biggest opportunities, and drive measurable improvements in lead quality, nurture-to-booking, show-up rates, and conversion. • Lead multi-channel campaign execution across email, LinkedIn, YouTube, partnerships, affiliates, book marketing, and paid channels where relevant. • Align weekly with Allan Dib on personal brand and and content priorities, then translate those ideas into clear campaigns and execution plans. • Own the quality bar across landing pages, emails, funnels, website assets, campaigns, and content so weak work does not ship. • Own website strategy and quality, including landing page structure, UI/UX, messaging flow, user journey, and conversion performance. • Lead the marketing team across copy, content, and systems support, setting priorities, creating accountability, and keeping all moving parts aligned. • Partner closely with Sales to improve lead quality, funnel conversion, sales enablement, and revenue performance.

• Own the Customer Lifecycle Strategy • Partner with Customer Success and Marketing leaders to develop and maintain a comprehensive customer journey • Define and maintain a lifecycle marketing framework • Develop stage-specific messaging and value propositions • Map customer milestones and inflection points to product capabilities • Drive Onboarding and Adoption Programs • Create adoption-focused nurture programs • Develop customer segmentation models that power personalized lifecycle communications • Fuel Expansion and Renewal • Partner with GTM teams to drive Alteryx One platform renewals • Execute expansion marketing motions • Develop customer-facing ROI frameworks • Enable Field and Customer-Facing Teams • Build and maintain a centralized lifecycle content library • Lead with Data and Insights • Establish clear lifecycle KPIs • Drive Cross-Functional Alignment • Represent lifecycle marketing insights and strategy in executive business reviews

Role Description As Director Marketing DACH, you will lead our largest regional market and drive the growth strategy for new prospects and customer expansion across Germany, Austria, and Switzerland. Reporting to the VP Marketing Global Regions, you own the regional marketing strategy, budget, and performance targets. You are accountable for pipeline volume, funnel conversion, and revenue contribution while positioning ALLPLAN as the leading design-to-build brand across DACH. You will lead a team of four talented marketers and work closely with Sales, Customer Success, and Global Marketing to ensure full-funnel alignment and impactful execution across all channels. Key Responsibilities: - Regional Marketing Leadership: - Define and execute the annual marketing strategy and plan for the DACH region, aligned with global objectives and regional growth goals. - Drive pipeline generation, funnel management, and revenue impact across new customer acquisition and expansion opportunities. - Lead and coach a high-performing team of four, fostering accountability, empowerment, and collaboration. - Own the regional marketing budget and ensure efficient resource allocation and ROI tracking across programmes and channels. - Campaign & Demand Generation: - Oversee localisation and execution of global demand generation initiatives for DACH, ensuring alignment with Demand Generation and Digital Marketing teams. - Conceptualise and lead region specific campaigns, from awareness to conversion, leveraging paid media, webinars, email, social, and events. - Continuously analyse conversion metrics (MQLs, SQLs, pipeline contribution) and implement optimisation actions to maximize performance. - Develop an integrated regional marketing plan combining global initiatives with local market dynamics, buyer segments, and personas. - Brand, Positioning & Market Presence: - Strengthen ALLPLAN’s brand recognition across DACH by driving strategic initiatives around SEO, GEO targeting, and consistent messaging. - Ensure brand integrity across all regional campaigns, events, and digital touchpoints in collaboration with Global Branding. - Represent the DACH region internally and externally as a strong voice of market excellence and customer orientation. - Sales Enablement & Events: - Align closely with Sales to define target accounts, messaging, and campaign follow ups that fuel the pipeline. - Drive the regional events strategy (trade shows, partner events, webinars) with strong execution, measurable outcomes, and structured lead handover processes. - Enable the Sales and Customer Success teams with insights, collateral, and content that support conversions and retention. - Data, Insights & Performance: - Develop and maintain a clear KPI and reporting framework covering funnel performance, campaign ROI, and regional pipeline contribution. - Use data from CRM and Marketing Automation systems (e.g. Salesforce, Marketo) to analyse performance and steer continuous improvement actions. - Provide transparent reporting and insights to stakeholders to inform pipeline forecasts and strategic decision making. Qualifications - 5+ years of B2B marketing experience, ideally in software/SaaS or technology driven environments, with proven success in regional leadership. - Strong expertise in demand generation, campaign management, and digital marketing across multi channel programs. - Demonstrated ability to lead and develop a team, manage budgets, and drive measurable business impact. - Proficiency with CRM, marketing automation, and analytics tools (Salesforce, Marketo, Power BI, or equivalent). - Excellent analytical thinking, able to interpret funnel data and translate insights into action. - Fluent German and very good English skills, both written and spoken. - High level of ownership, strategic acumen, and collaborative spirit to drive regional growth. Company Description

Role Description The CMO Director is a key leadership role responsible for overseeing end-to-end operations with an assigned Contract Manufacturing Organization (CMO). This individual acts as the primary interface between Bavarian Nordic and the external partner, ensuring reliable supply, operational excellence, and strong cross-functional alignment across internal stakeholders, including Supply Chain, Quality, MSAT, Regulatory, Finance, and Procurement. This role requires a strategic, highly organized, and influential leader capable of managing complex external relationships, navigating technical and quality challenges, and driving performance within an outsourced manufacturing environment. Key Responsibilities - External Manufacturing Partner Management - Serve as the primary point of contact for the assigned CMO, managing day-to-day communication, governance meetings, and performance oversight. - Lead the execution of the external manufacturing strategy to ensure uninterrupted supply of commercial and/or clinical vaccine products. - Oversee contractual deliverables, service level expectations, and adherence to master service agreements (MSAs), quality agreements, and supply agreements. - Identify and resolve operational issues, escalating internally when needed to maintain supply continuity. - Cross-Functional Leadership - Coordinate with internal Supply Chain, Quality Assurance, Quality Control, Technical Operations, and Regulatory teams to ensure alignment of production plans, quality requirements, investigations, and change controls. - Drive scenario planning, risk mitigation, and issue resolution with internal SMEs to support CMO performance. - Partner with Finance and Procurement to manage budgets, review CMO invoices, support cost modeling, and contribute to contract negotiations. - Supply Planning & Operations Oversight - Ensure accurate forecast communication to CMOs and confirm capacity availability for commercial and development programs. - Monitor production schedules, batch execution, deviations, and release timelines to ensure adherence to supply plans. - Ensure production plans are executed in full and on time, with any risks proactively escalated. - Support inventory management activities, including material planning, work-in-process tracking, and lot disposition coordination. - Quality & Compliance Interface - Facilitate investigations, CAPAs, audits, and regulatory inspections involving the CMO. - Track operational and quality KPIs, ensuring performance meets internal expectations and industry standards. - Support change control processes, ensuring cross-functional impact assessments and timely implementation. - Technical & Process Support - Partner with Technical Operations to manage technical transfers, process improvements, validation activities, and troubleshooting at the CMO. - Ensure documentation, protocols, and reports generated by the CMO meet internal standards and regulatory requirements. - Strategic Contribution - Assist in strengthening the current ways of working and business processes used to manage external operations. - Contribute to long-range external manufacturing strategy, including capability assessments, risk evaluation, and network optimization. - Drive continuous improvement initiatives to enhance partnership effectiveness, reduce cost, and improve supply reliability. Qualifications - Required - Bachelor’s degree in Life Sciences, Engineering, Supply Chain, Business, or a related field. - 7+ years of biopharmaceutical, vaccine, or biologics manufacturing experience, with at least 3+ years in external manufacturing, CMO management, or similar supplier-facing roles. - Strong knowledge of GMP manufacturing, quality systems, and supply chain processes. - Demonstrated ability to lead in a matrixed environment and influence senior stakeholders. - Excellent communication, problem-solving, and relationship-management skills. - Experience managing complex projects and cross-functional workflows. - Preferred - Advanced degree (MBA or MS in a technical discipline). - Experience in vaccines, sterile manufacturing, or biological drug product operations. - Familiarity with tech transfer, scale-up, and process validation activities. - Experience working with mid-sized or fast-growing biopharma organizations. Benefits - Join a mission-driven global vaccine company at a pivotal stage of growth and evolution. - Opportunity to help shape innovative commercial programs, support public health initiatives, and contribute to how vaccines are accessed across healthcare channels. - Collaborative, entrepreneurial culture where cross-functional partnership, creativity, and impact are valued alongside scientific excellence. Company Description Bavarian Nordic is a global vaccine company focused on helping to protect lives through innovative vaccines, public health partnership, and expanded access to disease prevention. We work across emerging infectious diseases, travel health, and public health preparedness to help communities, healthcare providers, pharmacies, and health systems improve vaccine awareness, access, and delivery. With a growing commercial portfolio and strong global partnerships, Bavarian Nordic is evolving how vaccines are supported across healthcare ecosystems — combining scientific innovation with customer engagement, education, and public health impact.