• Manage and execute day-to-day social media marketing activities across key platforms. • Create, schedule, and publish engaging content to support book promotion campaigns. • Support awareness and attendance for book launches, signings, and promotional events. • Coordinate closely with the client team on campaign messaging and timelines. • Engage with online audiences and help build community visibility around the book. • Collaborate with PR and event stakeholders to align promotional efforts. • Identify opportunities to grow reach and engagement organically. • Track campaign performance and provide recommendations where needed.

Role Description The client is looking for a creative and proactive Virtual Assistant who can manage and grow the brand’s social media presence while helping maintain a fun, engaging, and consistent online identity. This is intended to be a long-term ongoing role with growth potential into video editing and YouTube content support. Key Responsibilities - Social Media Management - Manage and maintain social media accounts primarily on: - Instagram - Facebook - Google Business/Profile - Create and schedule consistent weekly content - Ensure cohesive branding across multiple business locations - Maintain a consistent posting schedule (minimum 2–3 posts per week per location) - Content Creation & Editing - Repurpose existing raw photos and video content into engaging social media posts - Create: - Reels - Short-form videos - Carousels - Promotional graphics - Captioned video content - Add subtitles/captions to videos for accessibility and engagement - Edit and enhance raw footage with: - Text overlays - Color adjustments - Music - Transitions - Branding elements - Brand & Creative Support - Understand and maintain the client’s brand voice: - Fun - Cheeky - Community-focused - Lifestyle-oriented - Educational yet approachable - Contribute creative ideas and suggestions for content improvement - Stay updated with social media trends while adapting them to the brand’s authentic style - Assist in creating engaging promotions and campaigns - Future Growth Responsibilities - Potential future tasks may include: - YouTube video editing - Long-form educational coffee content - Multi-camera video editing - Community-building campaigns - Google Ads support - Paid social media boosting - Additional marketing support - Content Style & Brand Direction - The client prefers content that: - Feels authentic and personality-driven - Highlights community and customer relationships - Mixes educational authority with humor and relatability - Reflects Australian hospitality culture and lifestyle - Focuses on storytelling rather than heavily trend-chasing content Qualifications - Social media management experience - Short-form video editing - Reel/TikTok-style content creation - Graphic design for social media - Caption/subtitle editing - Strong understanding of Instagram & Facebook best practices - Ability to follow branding guidelines Requirements - Experience in hospitality, food, beverage, café, or lifestyle brands - Familiarity with coffee culture/content - Understanding of content strategy and audience engagement - Knowledge of Google Ads/social media boosting - Basic copywriting skills - Trend awareness and creative ideation Preferred Tools - CapCut - Canva - Meta Business Suite - Asana (preferred but not required) - AI-assisted tools (Claude/ChatGPT familiarity is a plus) Personality & Work Style Preferences - Creative and proactive - Fun and easy to work with - Open to collaboration and feedback - Self-motivated - Adaptable and growth-oriented - Comfortable contributing ideas - Passionate about storytelling and social media Workflow & Communication - Flexible working hours - Communication can be via: - Text - WhatsApp - Asana - Email - Client will provide: - Raw content - Photos/videos - Promotional direction - Brand guidance - The VA is expected to help transform raw assets into polished, engaging social content. Hours & Commitment - Minimum: 10 hours per week - Potential for increased hours as the business grows - Ongoing/long-term role preferred Important Client Notes / Preferences - Client highly values consistency in posting - Wants someone who can “own” the social media process - Interested in someone proactive with creative suggestions - Prefers authentic branding over copying trends - Wants subtitles due to his fast speaking style/accent - Already has existing raw content library - Future YouTube plans likely - Interested in scaling marketing support over time - Open to hybrid VA with both social media + video editing skills - Flexible with timezone - Long-term relationship preferred - May eventually need broader VA/PA support

• Assist in creating, scheduling, and publishing content across social media platforms including LinkedIn, Instagram, X (Twitter), and Facebook • Support content development including copywriting, basic graphic design, short-form video, and story concepts • Monitor social media channels, respond to comments/messages as appropriate, and flag engagement opportunities • Research industry trends, competitors, and emerging social media best practices • Assist with social media campaigns, events, and special initiatives • Help maintain brand voice, tone, and visual consistency across platforms • Performs other duties as assigned

Role Description The Paid Social Media Specialist oversees executing, monitoring and optimizing paid advertising campaigns across social platforms (Meta, LinkedIn, etc.) with a relentless focus on efficiency and ROI. You turn the high-level strategy into tangible results by managing the "levers" of the ad auction—targeting, bidding, and creative testing. The Paid Social Media Specialist will report to Global Digital Media Manager. - Independently execute campaigns, by building and launching ad sets, ensuring perfect tracking (pixels/APIs) and budget allocation across diverse audience segments. - Daily optimization of active campaigns through daily "health checks" on active ads, performing A/B tests on copy and creative to drive down CPA and scale winning campaigns. - Providing regular performance breakdowns, translating complex platform data into clear insights on spend efficiency and conversion trends. - Help to define and execute a paid social media strategy in collaboration with management and cross functional stakeholders (i.e., PR, Brand, Corporate Comms, etc.). - Participate as a core team member on the Social Media Governance Board responsible for the development and implementation of social media governance guidelines, policies, training, etc., to maintain a cohesive brand strategy across social channels to deliver on KPIs. - Identify the most important social media KPIs, development of dashboards, and report on social metrics and analytics, to continuously optimize social channels and identify new opportunities. - Advising stakeholders on social media best practices, helping them develop effective strategies to reach and engage with their target audiences on social platforms through paid campaigns. - Staying up-to-date with changes in the social media landscape, including social media best practices, emerging trends and technologies. - Recommending forward thinking strategies and innovations, with focus on AI. - Focus on operational efficiencies, optimizing and streamlining existing processes to free capacity and leverage/scale resources to focus on business-critical activities. Qualifications - Due to the business hours, we are seeking a candidate based on the East Coast. - Bachelor’s degree in Marketing, Communications, or a related field. - 4+ years of hands-on paid social media experience with direct ownership of campaign execution and optimization. - Proven expertise managing campaigns across Meta and LinkedIn Ads platforms (additional platforms such as Reddit or TikTok a plus). - Demonstrated ability to optimize campaigns against performance KPIs (e.g., CPA, ROAS, conversion rate). - Experience managing budgets, audience targeting, and A/B testing at scale. - Strong knowledge of tracking and attribution, including pixels, conversion APIs, and UTM structure. - Ability to analyze performance data and translate insights into actionable optimizations. - Experience partnering with cross-functional stakeholders (e.g., Brand, PR, Corporate Communications). Requirements - This job has a full time weekly schedule. - It includes the option to work remotely. - Applications for this job will be accepted until at least June 4, 2026 or until the job is no longer posted. - The full-time equivalent pay range for this position is $103,200.00 - $193,500.00/yr plus eligibility for bonus, stock and benefits. - Pay ranges are determined by role, level, and location. - During the hiring process, a recruiter can share more about the specific pay range for a preferred location. Benefits - Agilent Technologies, Inc. is an Equal Employment Opportunity and merit-based employer that values individuals of all backgrounds at all levels. - All individuals, regardless of personal characteristics, are encouraged to apply. - All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, religion or religious creed, color, gender, gender identity, gender expression, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, age, sexual orientation, military or veteran status, protected veteran status, or any other basis protected by federal, state, local law, ordinance, or regulation and will not be discriminated against on these bases. - Agilent Technologies, Inc., is committed to creating and maintaining an inclusive workplace where everyone is welcome. - Strives to support candidates with disabilities. - If you have a disability and need assistance with any part of the application or interview process or have questions about workplace accessibility, please email job_posting@agilent.com or contact +1-262-754-5030. - For more information about equal employment opportunity protections, please visit www.agilent.com/en/accessibility.