Lead the planning and execution of meetings and events, establish policies and procedures for effective governance, and manage relationships with vendors while ensuring alignment with organizational goals and success metrics.

Title: Director BFSI Go-To-Market Marketing Lead integrated go-to-market strategies for our banking and financial services portfolio. As a Director of Go-To-Market Marketing at EPAM Systems, you translate business priorities into differentiated market positioning, campaigns, partner activations, sales enablement and industry growth programs that drive awareness, pipeline and revenue impact. You combine deep industry fluency in banking, capital markets, payments, insurance, wealth and asset management or FinTech with modern B2B marketing expertise. In this role, you serve as a strategic connector across industry leadership, solutions teams, alliances, sales and corporate marketing functions to accelerate growth, strengthen market perception and drive relevance with financial services buyers navigating digital, data and AI-driven transformation. Req#: 997827120 Responsibilities - Develop and execute the global go-to-market marketing strategy for the banking and financial services portfolio to align with growth objectives and pipeline targets - Create differentiated messaging, positioning and thought leadership by translating complex capabilities into client-centric value propositions - Lead integrated, multi-channel campaigns and industry-specific content journeys targeting strategic accounts to drive measurable pipeline contribution - Serve as the central marketing orchestrator and liaison to sales leadership, creating enablement materials and driving alignment across global teams - Develop joint marketing initiatives with strategic ecosystem partners, including hyperscalers, data/AI providers and technology platforms - Support flagship industry activations, executive events, webinars and roundtables while positioning subject matter experts effectively - Collaborate with demand generation, digital marketing and field marketing to execute programs seamlessly across a matrixed organization Requirements - Eight to 12 years of B2B marketing experience within IT services, consulting or engineering services - Background supporting go-to-market initiatives within the banking and financial services industry - Record of building integrated marketing campaigns tied to business outcomes and pipeline growth - Experience collaborating directly with sales, partners and executive stakeholders - Clear communication and stakeholder management skills to navigate complex, global organizations We offer/Benefits - Medical, Dental and Vision Insurance (Subsidized) - Health Savings Account - Flexible Spending Accounts (Healthcare, Dependent Care, Commuter) - Short-Term and Long-Term Disability (Company Provided) - Life and AD&D Insurance (Company Provided) - Employee Assistance Program - Unlimited access to LinkedIn learning solutions - Matched 401(k) Retirement Savings Plan - Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time) - Paid Holidays - nine (9) total per year - Legal Plan and Identity Theft Protection - Accident Insurance - Employee Discounts - Pet Insurance - Employee Stock Purchase Program - If otherwise eligible, participation in the discretionary annual bonus program - If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program This Remote Position Cannot be Performed in New York City. EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential. Engineer the Future with a Career at EPAM This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training, the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $120,000-$160,000 USD. This position is also eligible for variable compensation incentives. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position. Applications will be accepted on a rolling basis. In accordance with the LA County Fair Chance Ordinance, you may find a copy of the Notice containing a summary of the Ordinance’s key provisions here: Concept FCO Posting 8 27 24 (lacounty.gov) EPAM will not provide new H-1B visa sponsorship for this position. Candidates with existing transferable H-1B status may be considered. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

• Lead state delivery implementations with real visibility and quality oversight. • Manage large and varied portfolios spanning nonprofits and governmental agencies. • Build and grow delivery teams, ensuring the right staffing for projects. • Collaborate closely with CTO and product leadership to align services with technology goals. • Maintain efficient resource forecasting and staffing management. • Conduct candid conversations with partners to keep projects on track.

• Drive sales growth through successful leadership, organizational planning, customer service, and outstanding execution of all regional go-to-market programs (sales, customer success, solutions engineering, business development, support and field marketing). • Serve as the local point person for all functions in SAARC, including Product and Engineering as required. • Grow, build and drive the local hiring needs for SAARC by working with global functional leadership and recruiting resources, Ensure we have proper leadership development-succession planning in place across all teams. These functions include hiring and work authorization processes, Economic Development Board relations, and other duties as necessary to keep the local teams productive and inline with local regulations. • Design, build and execute strategies for SAARC in collaboration with regional and global functional leaders. • Interject as the single point of contact for all SAARC's operational concerns, ensuring proper and timely escalation and resolution. • Ensure that corporate policy and regulatory initiatives are consistently applied and followed by team members in SAARC. • Outstanding leadership - inspiring interpersonal effectiveness to lead teams, develop talent and effect change. Willing and able to be a “doer” and “influencer”. • Drive business cadence for forecast calls, functional review meetings, deal review, customer account reviews, weekly team meetings and periodic company-wide kick offs. • Represent Cloudflare as appropriate at external conferences, media and PR events. Maintain relationships with the Economic Bureau of Development and other related associations in SAARC.