Role Description The Head of Marketing is responsible for managing and executing Huble’s global marketing activity across demand generation, campaigns, events, content, website management, partnerships, and social media. This role combines overall marketing leadership and strategy with hands-on execution — ensuring marketing plans are strategically aligned, effectively coordinated, executed on time, and contributing to pipeline growth. The role works closely with the CEO, Commercial Directors, sales teams, and regional stakeholders to translate business priorities into coordinated marketing execution across multiple regions. This is a hands-on leadership role suited to someone highly organised, commercially aware, proactive, and comfortable managing multiple moving parts simultaneously. The Head of Marketing reports directly to the CEO. Key Performance Areas - Ownership of the overall marketing strategy and execution - Website Management & CRO - HubSpot Ecosystem & Partner Marketing - Events & Webinar Management - Content, Campaigns & Social Media - Team Leadership & Management - Global & Regional Marketing Coordination - HubSpot Platform Management & Marketing Operations Qualifications - Experience in B2B marketing, preferably within: - SaaS - Technology - CRM - Consulting - Digital services - HubSpot ecosystem environments - Experience managing and executing multi-channel marketing activity - Experience coordinating campaigns, events, content, website activity, and demand generation initiatives - Experience managing people and coordinating multiple stakeholders - Strong organisational and project management capability - Experience using platforms such as HubSpot and LinkedIn - Strong hands-on experience using HubSpot CRM, Marketing Hub, and Content Hub - Comfortable executing and managing marketing activity directly within HubSpot - Understanding of marketing reporting, attribution, workflows, campaign tracking, and CRM alignment Requirements - Highly organised and operationally strong - Commercially aware and execution-focused - Comfortable managing multiple priorities simultaneously - Proactive and accountable - Strong at coordination and follow-through - Confident working with senior stakeholders - Comfortable operating in a fast-moving environment - Able to turn plans into effective execution - Detail-oriented while maintaining awareness of wider business priorities Benefits - Remote work - Enjoy the freedom of remote work within the country of employment. - Loadshedding support - We provide a power station to help you during load shedding. - Home office budget - Create your optimal workspace with a budget for a desk and chair. - IT Equipment - Choose between a MacBook or Windows laptop, plus a monitor and mouse. - Generous annual leave - Take advantage of 18 days of annual leave, plus 2 extra days for special occasions like your birthday. - Flexible schedule - We understand and accommodate your personal needs, whether it's for leisure or family commitments. - Huble Swag - Show off your Huble pride with our awesome swag. - Medical Aid - Get subsidized cover on your health related needs. Interview Process - Video Interview - 1st Interview (30 min) - Presentation Interview (60 min) - Final Interview (30 min) We aim to complete the process in under 15 working days (subject to availability). Company Description Welcome to Huble 👋, HubSpot’s 2024 global partner of the year! We are a global HubSpot, AI, marketing & creative consultancy enabling mid-market and enterprise businesses move faster, adapt smarter, and innovate freely—by building their business around HubSpot’s CRM. We believe in striking a balance between professionalism and being human.

• Own and build Ceresti's marketing function as we move into our next phase of hypergrowth. • Champion Ceresti's brand voice, visual identity, and category-defining position as the evidence-based operating partner in dementia management. • Build and run the B2B demand engine targeting MA plans, ACOs, and Med Supp carriers. • Augment the digital footprint, marketing automation, attribution, and analytics stack. • Drive the editorial calendar across LinkedIn and executive thought leadership. • Evolve the collateral, talk tracks, case studies, and competitive intelligence for sales teams. • Support the marketing strategy for our DTC digital marketing needs — caregiver acquisition and family-facing brand. • Own our presence at important conferences and lead co-marketing motions with strategic partners. • Hire, develop, and lead the marketing team as we scale.

• Build and execute a modern, AI-powered marketing strategy aligned to revenue growth. • Drive pipeline generation through scalable, data-driven omni-channel programs. • Leverage AI and automation to improve efficiency, accelerate execution, and reduce operational overhead. • Optimize marketing performance across digital, content, ABM, events, lifecycle, and partner marketing. • Create customer marketing programs that increase retention, expansion, advocacy, and product adoption. • Partner with Sales to improve pipeline velocity, win rates, and revenue outcomes. • Lead product launches and translate technical capabilities into compelling business value. • Build a high-performance culture focused on accountability, speed, innovation, and measurable results. • Maximize agency, contractor, and technology investments to extend team impact without unnecessary headcount.

• Own end-to-end B2B demand generation strategy — from awareness through pipeline creation — across broker, consultant, and employer segments • Design and operate a content-driven ABM engine that targets high-value accounts with precision and scale • Build and manage a full ABM tech stack including intent data, account scoring, personalization, and orchestration tools • Partner closely with Sales and SDR leadership to ensure marketing programs translate directly into pipeline and revenue • Lead paid media strategy and execution across digital display, SEM, CTV, LinkedIn, and programmatic • Manage multimillion-dollar media budgets with a focus on measurable pipeline contribution and CAC efficiency • Continuously optimize channel mix and creative based on performance data • Develop a content strategy that supports every stage of the buyer journey — from first touch to close — with assets built for broker, Regional Sales Manager (RSM), and employer audiences • Build and own SDR sequences and marketing nurture programs that keep prospects engaged across long sales cycles • Own website strategy and optimization, including conversion rate improvement and intent-signal activation • Champion the use of modern AI tools across the function — from content production to campaign optimization to intent signal analysis • Maintain and evolve the marketing tech stack to ensure the team is operating with best-in-class tools and workflows • Lead and develop a high-performing marketing team that executes across channels with speed and accountability • Define team structure, role scope, and future hiring needs as the company scales • Report to the CMO; partner closely with Sales, Product, and Operations leadership.