Ceresti Health

• Review patient records to determine the services provided • Verify accuracy of patient information • Process and submit claims to insurance companies • Follow up on unpaid claims to ensure payment • Resolve any billing disputes or discrepancies • Generate reports to track accounts receivable • Provide customer service regarding billing inquiry

• Design, develop, and maintain Ceresti’s web applications using Angular and TypeScript • Translate product, clinical, and UX requirements into responsive, accessible, performant interfaces • Build and consume secure APIs that talk to our Go backend and PostgreSQL data layer • Containerize and deploy front-end services with Docker and our cloud-based CI/CD pipelines • Own front-end performance: bundle size, runtime performance, core web vitals, and time-to-interactive • Champion accessibility (WCAG 2.1 AA / Section 508) so that caregivers of every age and ability can use what we build • Drive front-end architecture decisions: component libraries, state management (RxJS / NgRx / Signals), and module boundaries • Participate fully in our Agile process and collaborate daily with backend, mobile, QA, design, and clinical teammates • Review pull requests, raise the bar on code quality, and mentor other engineers • Help safeguard PHI in every layer of the UI, from authentication flows to logging hygiene

• You own paid media, funnel optimization, and lifecycle marketing end-to-end. • You are accountable for caregiver acquisition cost, enrollment velocity, and the channel mix that gets us there. • You will report to the Director of Marketing and partner closely with our Client Success, Product, and Operations teams. • You will build the digital acquisition function from the ground up — and grow it as the program and capabilities expand. • Manage a six-figure annual paid media budget with full P&L accountability — own CAC targets, channel ROI, and quarterly forecasts. • Build, test, and iterate creative concepts in partnership with the Director of Marketing — copy, imagery, landing page variants. • Build and continuously optimize landing pages, lead capture flows, and the caregiver enrollment funnel. • Own A/B testing roadmap across creative, audience, and funnel stages — codify what works into a repeatable playbook. • Partner with engineering and operations to instrument tracking, attribution, and analytics infrastructure (GA4, server-side tagging, consent management). • Design and operate email and SMS nurture sequences that move caregivers from interest to enrollment to activation. • Build cohort-based lifecycle programs that support caregiver retention and program engagement. • Build the weekly and monthly performance reporting cadence — CAC, LTV, channel mix, cohort behavior, funnel health. • Translate data into recommendations leadership can act on. Tell the story behind the numbers. • Maintain Medicare compliance and HIPAA-conscious data hygiene across the marketing stack. • Support B2B demand generation as a secondary motion — LinkedIn campaigns, ABM tactics, conference follow-up flows. • Hold the line on brand consistency in every consumer-facing execution.

• Develop, and maintain Ceresti’s caregiver-facing iOS and Android applications using Flutter and Dart • Build elegant, accessible, native-feeling UI that works for caregivers of all ages and tech comfort levels • Integrate with our Go and PostgreSQL-backed APIs, including secure authentication, push notifications, and real-time data sync • Manage the full mobile release lifecycle: build pipelines, code signing, beta distribution via TestFlight and Google Play Internal/Closed testing, phased rollouts, and post-release monitoring • Implement robust offline-first behavior, secure local storage of PHI, and graceful handling of flaky networks • Instrument the app for analytics, crash reporting, and performance monitoring, and act on what the data tells you • Champion mobile accessibility in our apps • Participate fully in our Agile process, and collaborate daily with backend, web, QA, design, product, and clinical teammates • Review pull requests, raise the bar on code quality, and mentor other engineers on mobile best practices • Help safeguard PHI on-device and in transit, including biometrics, secure storage, and logging hygiene

• Own and build Ceresti's marketing function as we move into our next phase of hypergrowth. • Champion Ceresti's brand voice, visual identity, and category-defining position as the evidence-based operating partner in dementia management. • Build and run the B2B demand engine targeting MA plans, ACOs, and Med Supp carriers. • Augment the digital footprint, marketing automation, attribution, and analytics stack. • Drive the editorial calendar across LinkedIn and executive thought leadership. • Evolve the collateral, talk tracks, case studies, and competitive intelligence for sales teams. • Support the marketing strategy for our DTC digital marketing needs — caregiver acquisition and family-facing brand. • Own our presence at important conferences and lead co-marketing motions with strategic partners. • Hire, develop, and lead the marketing team as we scale.

• Own the product vision and roadmap for caregiver-facing content and care partnerships • Translate company goals around caregiver outcomes, engagement, and clinical quality into clear, prioritized product initiatives • Set the content strategy: what we build, how it is sequenced, and how it ladders up to caregiver outcomes and business goals • Identify and prioritize opportunities to apply AI and personalization to deliver the right content to the right caregiver at the right moment • Balance near-term execution with long-term thinking to support a continuously improving content and partner offering • Own the content roadmap: decide what content gets created, refreshed, or retired based on caregiver needs, engagement data, and clinical priorities • Oversee content production end-to-end, partnering with clinical, coaching, and content production teams to ensure quality, accuracy, and timeliness • Define the standards for what “highly engaging” looks like across formats, and continuously raise the bar • Ensure content renders correctly and feels native across iOS, Android, smartphones, and tablets, working closely with engineering as needed • Build personalized care plans that translate each family’s situation into an actionable plan supported by the right content and resources at the right time • Package content into customizable programs that flex to different caregiver journeys, diagnoses, stages, and preferences • Use AI and data-driven personalization to tailor the content experience while maintaining empathy and trust • Continuously measure and improve how personalization drives engagement, knowledge gain, and caregiver confidence • Identify, evaluate, and prioritize high-potential partnerships that meaningfully extend Ceresti’s offering and improve the caregiver experience • Own partner relationships from sourcing through integration, ensuring partnerships ladder back to a coherent caregiver experience • Partner with legal, clinical, operations, and engineering teams to scope integrations and launch new partnerships • Continuously evaluate the partner portfolio and prune or expand based on caregiver value and strategic fit • Define clear product requirements, user stories, and acceptance criteria to support efficient delivery by engineering and content teams • Work closely with engineering and design to scope, prioritize, and ship features that bring the content and partner roadmap to life • Use modern AI tools to accelerate product discovery, prototyping, requirements generation, and iteration while maintaining high standards for clarity, quality, and usability • Be hands-on and scrappy. Unblock teams, clarify decisions, and drive momentum when things get ambiguous • Collaborate deeply with clinical, coaching, operations, engineering, and design teams to ensure content and partner experiences align with real-world caregiver needs • Partner with data and analytics teams to define content, engagement, and personalization metrics, review insights, and incorporate learnings into product decisions • Communicate product plans, tradeoffs, and progress clearly to stakeholders and leadership • Define, track, and own key content engagement, personalization, and partner-impact metrics • Use qualitative caregiver feedback, data analysis, and experimentation to inform decisions and iterate quickly • Contribute to improving product management practices, tools, and processes within the Product team.

• Analyze business performance, operational workflows, and current product experience to identify opportunities for improvement across products and internal processes. • Translate ambiguous business questions into structured analyses, clear insights, and actionable recommendations. • Support product development by producing clear requirements documentation (e.g., business requirements documents, process flow diagrams, gap analyses, acceptance criteria) grounded in operational reality and user needs. • Use SQL for ad-hoc analysis to support product launches and answer recurring business questions, partnering with the Analytics team on deeper investigations. • Partner with the Analytics team to define success metrics and surface insights for product launches and operational initiatives. • Ensure data outputs are accurate, well-documented, and easy for stakeholders to understand and use in decision-making. • Partner with data, engineering, and analytics stakeholders to improve data quality, definitions, and accessibility. • Lead discovery efforts, including stakeholder interviews and current-state workflow mapping, to deeply understand operational workflows, pain points, and gaps where the product can better support the operations team and end users. • Synthesize qualitative and quantitative insights into clear narratives that align teams around the “why” behind decisions. • Collaborate closely with product managers, engineers, and operations partners to ensure insights and requirements are understood, prioritized, and implemented effectively. • Continuously surface business insights across the organization to inform strategy, prioritization, and execution. • Measure the impact of product, operational, and partnership initiatives and communicate results to stakeholders. • Identify and pilot opportunities to leverage AI and automation tools to improve analytical workflows and team productivity. • Contribute to improving business analysis practices, tools, and standards within the Product team.

• Own day-to-day administration of HubSpot (Sales Hub, Marketing Hub, and Data Hub), including object structure, properties, permissions, lifecycle stages, lead statuses, views, and pipelines. • Configure record layouts, views, and navigation to ensure enrollment specialists have an optimized environment that supports their workflows. • Build and maintain automated workflows, sequences, and task queues that minimize manual work and keep the enrollment team focused on high-priority outreach. • Design and implement lead distribution workflows that route leads to the right enrollment specialist based on priority, geography, and workload. • Build targeted call lists and prioritization queues. • Optimize the HubSpot calling integration to surface lead context inside the dialer, capture call activity automatically, and eliminate the need to toggle between windows. • Maintain and improve integrations across the Ceresti stack (website, calendar, email, teams, and other enrollment tools), partnering with Engineering and Analytics as needed. • Embed with the enrollment team to deeply understand their daily workflow, document pain points, and proactively implement improvements. • Build and maintain HubSpot dashboards and reports that surface enrollment funnel metrics, rep performance, lead disposition, and pipeline health for both frontline reps and leadership. • Create short how-to videos, internal documentation, and onboarding resources to reduce ramp time for new enrollment specialists and streamline change management when configurations evolve. • Serve as the primary point of contact for enrollment team HubSpot questions and requests, and continuously improve administration practices, governance, and standards.

Role Description Join our team as Product Manager, Dementia Management Platform and own the software systems that power Ceresti's care delivery engine. This role is responsible for all internal tools used to deliver world-class dementia care, and used daily by operations teams, clinical teams, and dementia care coaches. You will design and evolve the core platform that enables care management, coaching operations, reporting, and internal decision support. You will partner deeply with operations, clinical, engineering, and data teams to translate complex real-world workflows into intuitive, AI-enabled tools that scale. This is a high-leverage systems role. Your success will be measured by improvements in team efficiency, capacity per FTE, workflow automation, and operational quality. If you are energized by workflow design, operational excellence, AI-powered enablement, and building “superpowers” for internal teams, this role is for you. Responsibilities - Product Ownership & Strategy - Own the product vision and roadmap for Ceresti's internal Dementia Management Platform. - Translate company goals around operational scalability, cost savings, and care quality into clear product priorities. - Design systems that enable ops teams and coaches to operate efficiently at scale. - Identify and prioritize opportunities to apply AI and automation to reduce manual work, increase team capacity, and improve quality of care. - Balance near-term execution with long-term thinking to support scalable, efficient engagement as the business grows. - Workflow & Operations Enablement - Deeply understand internal workflows across onboarding, coaching, and care management. - Design intuitive tooling that reduces friction and cognitive load for operational users. - Improve operational workflows, care documentation systems, task management, reporting, and internal dashboards. - Partner with operations and clinical leaders to continuously refine processes and embed them into software. - Build intelligent decision-support tools that enhance coaching effectiveness while preserving human judgment. - AI & Automation - Apply AI responsibly to streamline documentation, automate repetitive workflows, surface insights, and support operational decision-making. - Partner with data and engineering teams to embed predictive models and analytics into internal workflows. - Ensure AI enhances the day-to-day experience of frontline teams. - Execution & Delivery - Define clear product requirements, user stories, and acceptance criteria. - Work closely with engineering to scope, prioritize, and ship high-quality internal tools. - Move quickly, unblock ambiguity, and maintain momentum in a fast-paced environment. - Use modern AI tools to accelerate product development. - Cross-Functional Collaboration - Collaborate closely with clinical, operations, enrollment, and coaching teams. - Partner with data and analytics teams to define operational KPIs and performance dashboards. - Communicate roadmaps, tradeoffs, and progress clearly to leadership. Qualifications - BS/BA degree or higher. - 3+ years of experience as a Product Manager or equivalent. - Experience building internal tools, operational platforms, CRM-based systems, or workflow software. - Strong track record of translating complex real-world workflows into intuitive digital systems. - Comfort working in fast-paced, ambiguous environments where scrappiness and ownership are required. - Experience applying AI or automation in operational settings is a strong plus. - Healthcare, caregiver, or care management experience is a plus. Skills - Systems thinker with strong product judgement. - Highly analytical and metrics-driven. - Strong workflow design instincts and comfort with data-intensive platforms. - Comfort working in ambiguity and developing new 0 -> 1 processes. - Strong judgment around applying AI responsibly in caregiver-facing and clinical-adjacent experiences. - Excellent communication skills. - Highly collaborative; able to build trust across functions. - Organized, pragmatic, and execution-focused. - Curious, adaptable, and comfortable learning new domains. - High integrity, transparency, and ownership mindset. Job Type - Full time Location - This position is fully remote. Proximity to San Diego is a plus. Benefits - Competitive salary and benefits package. - Opportunities for professional growth and development. - Collaborative and dynamic work environment. - Flexible work arrangements and remote work options. - Access to cutting-edge technologies and tools. - Opportunity to work with and shape the use of emerging AI technologies in a mission-driven healthcare environment.

• Serve as the primary account owner for assigned ACO and MediGap carrier partners from post-implementation through steady state • Build strong, trusted relationships with ACO leadership, operations teams, clinical leaders, and care management staff • Understand all components of the GUIDE Model and communicate GUIDE workflows to ACO care teams • Act as an internal liaison at Ceresti for each partner (ACO or MediGap carrier) • Support contract adherence, shared savings alignment (ACOs), GUIDE Model performance targets (MediGap carriers), and ongoing partnership health • Own enrollment performance for assigned ACOs and MediGap carriers • Identify opportunities to improve uptake through provider education, workflow refinement, and targeted engagement strategies • Partner with internal teams to troubleshoot enrollment barriers and optimize operational processes • Drive physician awareness and buy-in across assigned ACO networks • Enable carrier member services teams to support GUIDE Model enrollment and workflows • Build and maintain the trust and governance alignment required for Ceresti to conduct proactive outreach to eligible beneficiaries