Ceresti Health

• Deliver high-quality, person-centered coaching to family caregivers of individuals living with dementia, tailored to their unique challenges. • Use Ceresti’s proprietary technology platform to manage daily workflow, track caregiver progress, and document caregiver interactions. • Initiate and maintain consistent outbound engagement to establish trust and build strong, long-term relationships with assigned caregivers. • Educate caregivers on the dementia disease process, common behavioral symptoms, safety strategies, and techniques for managing stress and preventing burnout. • Coach caregivers through emotionally complex scenarios, such as end-of-life conversations, transitions to facility care, or family conflict around care decisions. • Guide caregivers in care planning, appointment preparation, accessing community-based resources and care coordination, helping them communicate effectively with healthcare providers and navigate the healthcare system. • Meet or exceed performance metrics related to caregiver engagement, satisfaction, and program outcomes. • Attend and contribute to regular team huddles, trainings, and case reviews, sharing insights and best practices with peers and leadership. • Participate in quality improvement initiatives, including pilot studies, internal feedback loops, and caregiver experience evaluations. • Other duties as assigned.

• Analyze, deploy, integrate, and monitor security tools, including connecting sources such as AWS, HubSpot, Canvas, and MacBook endpoints (Mosyle, Bitdefender) into our Huntress SIEM. • Review security baselines for configurations to identify gaps, then work with IT to close those gaps (e.g., CIS Benchmark, Vendor Best Practices) • Assist in monitoring security controls in support of SOC 2 (and future HITRUST) compliance assessments. • Monitor security dashboards, alerts, cyber incidents, and participate in tabletop exercises to improve the detection and response posture. • Study user and system behavior to strengthen our security awareness training (KnowBe4) by turning real-world signal into targeted, relevant education for our team. • Work closely with the product team (engineering, product management, and quality assurance) to ensure security monitoring is in place throughout the SDLC • Create proofs of concept and develop capabilities using AI to demonstrate what is possible and accelerate the security program. • Compile and update runbooks to respond to possible security scenarios. • Track assets, users, and files to ensure the security process is followed by our security design and zero trust architecture. • Write and maintain simple scripts and utilities to automate routine security checks across the Govern, Identify, Protect, Detect, Respond, and Recover functions. • Help track and report key metrics such as average time to detect/respond/contain, false positive rate, failed login rate, patch compliance rate, and vulnerability exposure time. • Assist in other capacities around Governance, Risk, and Compliance as needed.

• Design and own Ceresti’s end-to-end data architecture: a landing zone with secure cloud object storage for raw partner files and API payloads, validated ingestion pipelines into our transactional Postgres, and a curated analytics layer that decouples reporting and AI workloads from production • Build ingestion pipelines for the data we receive today, including partner data files (CSV/JSON/XML/HL7/X12 as applicable) and REST/SFTP API integrations with schema validation, quarantine of bad records, and full lineage from raw bytes to curated row • Stand up and operate the curated layer (data warehouse / lakehouse-lite) so analytics and ML models can consume data without slowing down the transactional system • Choose, integrate, and operate the smallest set of tools needed, including object storage, an orchestrator (Dagster, Prefect, Airflow, etc.), dbt or similar for transformations, a single validation library (Great Expectations / Pandera / Soda) • Design and enforce data governance for a HIPAA-regulated environment: PHI/PII classification, encryption in transit and at rest, role-based access, audit logging, retention and minimum-necessary policies, and de-identification where appropriate • Partner with backend, ML, product, and clinical stakeholders to define data contracts with our health plan and ACO partners and hold the line on data quality • Build and maintain reliable feature data for ML models, including embeddings (e.g., pgvector) and curated feature tables for risk stratification, engagement, and outcomes work • Instrument the data platform for observability including pipeline SLAs, data freshness, schema drift, quality metrics, and act on what the data tells you • Participate fully in our Agile process: backlog grooming, sprint planning, demos, and retrospectives • Mentor engineers across the team on SQL, schema design, and the craft of building data systems that are boring in the best possible way

• Review patient records to determine the services provided • Verify accuracy of patient information • Process and submit claims to insurance companies • Follow up on unpaid claims to ensure payment • Resolve any billing disputes or discrepancies • Generate reports to track accounts receivable • Provide customer service regarding billing inquiry

• Design, develop, and maintain Ceresti’s web applications using Angular and TypeScript • Translate product, clinical, and UX requirements into responsive, accessible, performant interfaces • Build and consume secure APIs that talk to our Go backend and PostgreSQL data layer • Containerize and deploy front-end services with Docker and our cloud-based CI/CD pipelines • Own front-end performance: bundle size, runtime performance, core web vitals, and time-to-interactive • Champion accessibility (WCAG 2.1 AA / Section 508) so that caregivers of every age and ability can use what we build • Drive front-end architecture decisions: component libraries, state management (RxJS / NgRx / Signals), and module boundaries • Participate fully in our Agile process and collaborate daily with backend, mobile, QA, design, and clinical teammates • Review pull requests, raise the bar on code quality, and mentor other engineers • Help safeguard PHI in every layer of the UI, from authentication flows to logging hygiene

• You own paid media, funnel optimization, and lifecycle marketing end-to-end. • You are accountable for caregiver acquisition cost, enrollment velocity, and the channel mix that gets us there. • You will report to the Director of Marketing and partner closely with our Client Success, Product, and Operations teams. • You will build the digital acquisition function from the ground up — and grow it as the program and capabilities expand. • Manage a six-figure annual paid media budget with full P&L accountability — own CAC targets, channel ROI, and quarterly forecasts. • Build, test, and iterate creative concepts in partnership with the Director of Marketing — copy, imagery, landing page variants. • Build and continuously optimize landing pages, lead capture flows, and the caregiver enrollment funnel. • Own A/B testing roadmap across creative, audience, and funnel stages — codify what works into a repeatable playbook. • Partner with engineering and operations to instrument tracking, attribution, and analytics infrastructure (GA4, server-side tagging, consent management). • Design and operate email and SMS nurture sequences that move caregivers from interest to enrollment to activation. • Build cohort-based lifecycle programs that support caregiver retention and program engagement. • Build the weekly and monthly performance reporting cadence — CAC, LTV, channel mix, cohort behavior, funnel health. • Translate data into recommendations leadership can act on. Tell the story behind the numbers. • Maintain Medicare compliance and HIPAA-conscious data hygiene across the marketing stack. • Support B2B demand generation as a secondary motion — LinkedIn campaigns, ABM tactics, conference follow-up flows. • Hold the line on brand consistency in every consumer-facing execution.

• Develop, and maintain Ceresti’s caregiver-facing iOS and Android applications using Flutter and Dart • Build elegant, accessible, native-feeling UI that works for caregivers of all ages and tech comfort levels • Integrate with our Go and PostgreSQL-backed APIs, including secure authentication, push notifications, and real-time data sync • Manage the full mobile release lifecycle: build pipelines, code signing, beta distribution via TestFlight and Google Play Internal/Closed testing, phased rollouts, and post-release monitoring • Implement robust offline-first behavior, secure local storage of PHI, and graceful handling of flaky networks • Instrument the app for analytics, crash reporting, and performance monitoring, and act on what the data tells you • Champion mobile accessibility in our apps • Participate fully in our Agile process, and collaborate daily with backend, web, QA, design, product, and clinical teammates • Review pull requests, raise the bar on code quality, and mentor other engineers on mobile best practices • Help safeguard PHI on-device and in transit, including biometrics, secure storage, and logging hygiene

• Own and build Ceresti's marketing function as we move into our next phase of hypergrowth. • Champion Ceresti's brand voice, visual identity, and category-defining position as the evidence-based operating partner in dementia management. • Build and run the B2B demand engine targeting MA plans, ACOs, and Med Supp carriers. • Augment the digital footprint, marketing automation, attribution, and analytics stack. • Drive the editorial calendar across LinkedIn and executive thought leadership. • Evolve the collateral, talk tracks, case studies, and competitive intelligence for sales teams. • Support the marketing strategy for our DTC digital marketing needs — caregiver acquisition and family-facing brand. • Own our presence at important conferences and lead co-marketing motions with strategic partners. • Hire, develop, and lead the marketing team as we scale.

• Own the product vision and roadmap for caregiver-facing content and care partnerships • Translate company goals around caregiver outcomes, engagement, and clinical quality into clear, prioritized product initiatives • Set the content strategy: what we build, how it is sequenced, and how it ladders up to caregiver outcomes and business goals • Identify and prioritize opportunities to apply AI and personalization to deliver the right content to the right caregiver at the right moment • Balance near-term execution with long-term thinking to support a continuously improving content and partner offering • Own the content roadmap: decide what content gets created, refreshed, or retired based on caregiver needs, engagement data, and clinical priorities • Oversee content production end-to-end, partnering with clinical, coaching, and content production teams to ensure quality, accuracy, and timeliness • Define the standards for what “highly engaging” looks like across formats, and continuously raise the bar • Ensure content renders correctly and feels native across iOS, Android, smartphones, and tablets, working closely with engineering as needed • Build personalized care plans that translate each family’s situation into an actionable plan supported by the right content and resources at the right time • Package content into customizable programs that flex to different caregiver journeys, diagnoses, stages, and preferences • Use AI and data-driven personalization to tailor the content experience while maintaining empathy and trust • Continuously measure and improve how personalization drives engagement, knowledge gain, and caregiver confidence • Identify, evaluate, and prioritize high-potential partnerships that meaningfully extend Ceresti’s offering and improve the caregiver experience • Own partner relationships from sourcing through integration, ensuring partnerships ladder back to a coherent caregiver experience • Partner with legal, clinical, operations, and engineering teams to scope integrations and launch new partnerships • Continuously evaluate the partner portfolio and prune or expand based on caregiver value and strategic fit • Define clear product requirements, user stories, and acceptance criteria to support efficient delivery by engineering and content teams • Work closely with engineering and design to scope, prioritize, and ship features that bring the content and partner roadmap to life • Use modern AI tools to accelerate product discovery, prototyping, requirements generation, and iteration while maintaining high standards for clarity, quality, and usability • Be hands-on and scrappy. Unblock teams, clarify decisions, and drive momentum when things get ambiguous • Collaborate deeply with clinical, coaching, operations, engineering, and design teams to ensure content and partner experiences align with real-world caregiver needs • Partner with data and analytics teams to define content, engagement, and personalization metrics, review insights, and incorporate learnings into product decisions • Communicate product plans, tradeoffs, and progress clearly to stakeholders and leadership • Define, track, and own key content engagement, personalization, and partner-impact metrics • Use qualitative caregiver feedback, data analysis, and experimentation to inform decisions and iterate quickly • Contribute to improving product management practices, tools, and processes within the Product team.

• Analyze business performance, operational workflows, and current product experience to identify opportunities for improvement across products and internal processes. • Translate ambiguous business questions into structured analyses, clear insights, and actionable recommendations. • Support product development by producing clear requirements documentation (e.g., business requirements documents, process flow diagrams, gap analyses, acceptance criteria) grounded in operational reality and user needs. • Use SQL for ad-hoc analysis to support product launches and answer recurring business questions, partnering with the Analytics team on deeper investigations. • Partner with the Analytics team to define success metrics and surface insights for product launches and operational initiatives. • Ensure data outputs are accurate, well-documented, and easy for stakeholders to understand and use in decision-making. • Partner with data, engineering, and analytics stakeholders to improve data quality, definitions, and accessibility. • Lead discovery efforts, including stakeholder interviews and current-state workflow mapping, to deeply understand operational workflows, pain points, and gaps where the product can better support the operations team and end users. • Synthesize qualitative and quantitative insights into clear narratives that align teams around the “why” behind decisions. • Collaborate closely with product managers, engineers, and operations partners to ensure insights and requirements are understood, prioritized, and implemented effectively. • Continuously surface business insights across the organization to inform strategy, prioritization, and execution. • Measure the impact of product, operational, and partnership initiatives and communicate results to stakeholders. • Identify and pilot opportunities to leverage AI and automation tools to improve analytical workflows and team productivity. • Contribute to improving business analysis practices, tools, and standards within the Product team.