• Engage daily with members and respond to comments and messages • Encourage participation through discussions and activities • Build relationships with active members • Maintain a professional and supportive environment • Create short-form videos, posts, and simple graphics • Write captions adapted to each platform • Maintain a consistent posting schedule • Repurpose content into different formats • Monitor which content performs best • Suggest new ideas and formats • Support follower and community growth • Help maintain an active brand presence • Maintain a content calendar • Track engagement and growth metrics • Share simple weekly performance updates • Coordinate priorities with leadership

• Manage and execute the franchise communications content calendar and intake/submission process to coordinate the review, editing, and publishing of content across brand-specific content management systems, e-news platforms, and Zendesk knowledge centers. • Maintain and continuously improve content management systems, including Zendesk and brand intranets, ensuring information is accurate, current, searchable, and accessible. • Produce and manage content for franchise newsletters, webinars, system announcements, articles, and LinkedIn, ensuring alignment with brand voice and corporate priorities. • Plan, facilitate, and execute webinars and digital events using tools such as Zoom and Google Slides, including content development, scheduling, promotion, and post-event follow-up. • Maintain the franchise CRM and distribution lists to ensure accurate segmentation, reliable message delivery, and consistent communication across franchisees, operators, and internal stakeholders. • Monitor performance metrics and engagement across communication channels, analyze trends, and recommend strategic improvements to enhance reach, clarity, and effectiveness. • Serve as the primary point of contact for franchise-facing messaging, ensuring consistency, clarity, and tone across all brands, channels, and leadership communications. • Translate complex operational, marketing, tech, legal, and corporate initiatives into clear, actionable guidance for franchise owners and operators. • Support the development and maintenance of standardized messaging frameworks, templates, and communication playbooks for executive leadership, brand teams, and field support teams. • Assist in the design and implementation of structured feedback mechanisms to capture franchisee input, sentiment, and emerging issues, and surface insights to leadership. • Support development of executive presentations, leadership updates, and system-wide communications for conferences, advisory councils, and key initiatives. • Coordinate responses to franchise-related media inquiries in partnership with leadership and external partners. • Support the development and execution of crisis communication plans, ensuring timely, accurate, and aligned messaging to franchisees and internal stakeholders during sensitive or high-impact situations. • Serve as a communications liaison across Legal, Operations, Marketing, and Executive Leadership to ensure messaging is approved, compliant, and strategically aligned. • Other duties and projects as assigned by supervisor and department heads.

• Convert internal recordings, strategy discussions, and research insights into short-form video content • Edit clips using tools such as Opus Pro • Refine pacing, captions, and narrative flow • Optimize videos for platform-specific formats • Support production of YouTube-ready content • Structure longer educational or strategic videos • Improve clarity and visual consistency • Create images, diagrams, and visual concepts using AI tools (e.g., Gemini) • Develop thumbnails, ad creatives, and website visuals • Support graphical consistency across brands • Prepare content for upload across platforms • Coordinate formatting requirements for ads and website publishing • Collaborate with growth and marketing teams on testing variations

• Convert internal recordings, strategy discussions, and research insights into short-form video content • Edit clips using tools such as Opus Pro • Refine pacing, captions, and narrative flow • Optimize videos for platform-specific formats • Support production of YouTube-ready content • Structure longer educational or strategic videos • Improve clarity and visual consistency • Create images, diagrams, and visual concepts using AI tools (e.g., Gemini) • Develop thumbnails, ad creatives, and website visuals • Prepare content for upload across platforms • Coordinate formatting requirements for ads and website publishing