• ABX strategy and execution across Enterprise and upper mid-market. ICP tiers, target lists, tiered plays (1:1, 1:few, 1:many), and intent activation. Design the integrated program mix: digital ads, nurture, direct mail, ABX field events, executive experiences, partner co-marketing, and active account plans built with AEs and SDRs for multi-threaded outreach. • Paid media, creative, and digital. Plan, optimize, and report on LinkedIn, Meta, Reddit, retargeting, and review-site programs. Partner with our paid search agency on Google and Bing. Bring real creative chops: brainstorm campaigns, hooks, and offers that actually convert. Run structured A/B tests and codify what works. • Funnel conversion and nurture. Convert intent into MQLs, meetings, and SQLs with tight AI + Human SDR follow-up. Build persona- and stage-based nurtures. Work in lockstep with our Atlanta SDR hub on SLAs, routing, handoff quality, and the Agentic Inbound initiative. The hub is open to you anytime, but in-office presence isn't required. • Agentification and AI program design. Partner with the AI Hub team to design and operate agents that scale demand programs. Codify your campaign strategy, ABX plays, and nurture sequencing into the logic a fleet of agents runs. Remove repetitive work through automation. • Martech vendor and stack management. Manage the ABX and martech vendor ecosystem day-to-day across scope, performance, QBRs, renewals, and contract economics. Hold vendors accountable to pipeline outcomes. • Insights, decisions, and reporting. RevOps owns the core dashboards, and you'll build campaign- and program-level reporting alongside them. Read funnel performance, find insights, diagnose what's moving and why, and make calls on what to change. Surface clear, actionable insights for weekly leadership read-outs and publish post-program learnings after every program.

Role Description Your mission: - Own the German commercial demand signal. - Build and maintain a rolling unconstrained demand plan for Germany at SKU level: - A 3-month rolling view. - An annual budget view. - A long-range outlook. - The unconstrained signal reflects what the market will absorb, independent of current supply availability. - Run a weekly forecasting cadence with the German commercial team, capturing input on: - Pipeline. - Customer behaviour. - Channel dynamics. - Translate qualitative commercial input into quantitative SKU-level numbers, with a documented set of assumptions that can be challenged and refined over time. - Hand the unconstrained demand signal to the Group Demand & S&OP Manager for supply-side constraint and reconciliation; partner with the S&OP function so the German signal feeds cleanly into the Group process. - Lock and sign off the demand signal at the start of each planning cycle so supply and finance plan against a stable number, not a moving target. - Run a monthly re-forecast process with the German commercial team and Finance; changes to the demand signal are governed and visible, not ad hoc. - Track forecast accuracy at SKU level, identify systemic biases, and continuously improve the quality of the demand signal. Market intelligence and competitor insight: - Work closely with Data team to maintain an ongoing review of competitor behaviour in the German market: - Product launches. - Range changes. - Channel shifts. - Commercial activity. - Support scenario planning: what does the demand signal look like under different pricing, regulatory or competitive scenarios? - Partner with the Group Data & Analytics team to industrialise the data feeds, dashboards and reporting that underpin this work. Long-range portfolio input: - Contribute the German market view to long-range portfolio planning, working with the Director of Commercial Operations and the Group team. - Surface insight on where the German market is heading — patient growth, channel mix, regulatory direction, indication trends — to inform the NPI and genetics roadmap. Qualifications - 5+ years in demand planning, commercial finance, sales operations, commercial analytics or a related commercial function, with a meaningful component of forecasting and/or market intelligence work. - Highly proficient in Excel, comfortable building SKU-level forecast models, and able to work with large datasets independently. - Demonstrated ability to translate qualitative commercial input into structured, defensible numbers — and to push back constructively when input is not credible. - Strong commercial instinct: understands how a commercial team thinks and operates, and earns credibility with sales colleagues quickly. - Fluent German and English, written and spoken. Requirements - Background in pharma, OTC, healthcare, FMCG or another regulated multi-market consumer or prescription environment. - Familiarity with S&OP processes and the interface between commercial demand planning and supply-side mechanics. - Experience with BI and analytics tools (Power BI, Tableau, SQL); willingness to work hands-on in the data. Benefits - A remote-first working model with a high degree of flexibility. - An attractive remuneration package. - A company pension scheme. - EGYM Wellpass, Corporate Benefits. - High-quality staff events and corporate functions. - Flexible working arrangements following a thorough induction. Company Description Four 20 Pharma GmbH is a pharmaceutical manufacturer, importer and wholesaler of medical cannabis based in Paderborn; since 2022, it has been part of Curaleaf Holdings, the world’s largest cannabis company, based in the USA. Our guiding principles are to improve patients’ quality of life by providing natural, pain-relieving medicines, and to ensure that patients have access to high-quality medical cannabis. With this mission, we have become one of the leading providers in Germany and, with our highly qualified and motivated team, we aim to realise further growth potential in Germany, Poland, Switzerland and other European countries.

Role Description The Senior Lead, Funnel Governance & Performance Insights leads a new center‑of‑excellence that defines and enforces sales funnel hygiene standards, monitors critical KPIs for AGT performance, and drives dashboard design and adoption across multiple GTM segments. This leader partners closely with Sales Operations, executive level Segment Sales Leaders, Financial Planning, and the Business Intelligence/Reporting teams to ensure funnel is accurate, KPIs are consistently defined and measured, and sales leaders have the insights—and operating rhythms—needed to hit plan and mitigate risk. Main Responsibilities - Funnel Hygiene Governance - Define the enterprise standard for funnel hygiene (rules, definitions, SLAs, data quality thresholds) and maintain governance over changes. - Inspect funnel quality and timeliness across segments; publish hygiene scorecards and remediation guidance by region/segment/product. - Partner with Sales Ops and executive level Segment Sales Leadership to surface gaps, own remediation playbooks, and track sustained improvement. - Collaborate with Enablement, Sales Ops and executive level Segment Sales leadership to develop enablement program to drive adoption of funnel hygiene rules. - KPI Monitoring & Risk Identification - Establish a monthly operating cadence to review AGT critical KPIs (e.g., funnel adds, stage conversion/velocity, coverage, renewal health, win rate, mix). - Produce an executive narrative and reporting package for AGT Leadership, highlighting performance vs. plan, emerging risks, and recommended mitigations. - Standardize KPI definitions and guardrails across segments to ensure one source of truth. - Dashboard Design & Adoption (Product Owner) - Act as the business product owner for dashboards supporting hygiene and KPI monitoring (requirements, UX flow, metric definitions, quality checks). - Partner with the BI/Reporting team to validate data accuracy, approve releases/changes, and maintain a clear backlog of enhancements. - Drive stakeholder enablement and accountability for consumption; ensure the right leaders are reviewing the right insights at the right cadence. - Cross Functional Leadership & Governance - Coordinate work with Sales Ops, FP&A, executive level Segment Sales leaders, and Data/Analytics. - Run the governance forums: decision logs, metric dictionaries, change approvals, adoption targets, and post release quality checks. - Escalate persistent hygiene or KPI integrity issues and coordinate executive interventions where needed. Qualifications - 7+ years in Commercial Excellence / Sales Strategy / Revenue Operations or related fields. - Proven leadership of data governance and operating rhythms (monthly/quarterly business reviews, KPI packs, risk mitigation). - Experience partnering with Sales Ops and executive level Segment Sales leaders to remediate funnel issues and improve pipeline quality, velocity, and conversion. - Strong product mindset for dashboard ownership (requirements, UX, metric design) with hands on experience ensuring data accuracy (you won’t build; you will own the business logic and adoption). - Fluency with Salesforce (funnel objects/fields), and executive grade insights from Power BI or similar; familiarity with Anaplan/SAP helpful. - Exceptional communication: can translate complex analytics into crisp recommendations, drive alignment, and hold teams accountable. - Track record of cross functional leadership without formal authority; comfortable setting standards and running governance. - Bachelor’s degree required; MBA or advanced degree preferred. Compensation - Location Based Pay Ranges: - $132,232 - $176,310 in these states: AL, AR, AZ, FL, GA, IA, ID, IN, KS, KY, LA, ME, MO, MS, MT, ND, NE, NM, OH, OK, PA, SC, SD, TN, UT, VT, WI, WV, WY - $138,844 - $185,124 in these states: CO, HI, MI, MN, NC, NH, NV, OR, RI - $145,456 - $193,940 in these states: AK, CA, CT, DC, DE, IL, MA, MD, NJ, NY, TX, VA, WA Benefits - Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing.

• You’ll focus on creating and refining high-impact marketing copy across campaigns. • Write and refine copy for landing pages, paid ads, email, and campaign assets. • Develop clear, compelling messaging aligned with campaign strategy. • Contribute to campaign concepting and messaging frameworks. • Ensure consistency in brand voice, tone, and quality across deliverables. • Collaborate with designers, strategists, and creative teams. • Present and explain the rationale behind your copy and messaging decisions. • Incorporate feedback while maintaining creative integrity. • Edit and support work from junior or freelance copywriters. • Stay up to date with marketing trends, formats, and creative approaches.