Paid Media Manager
Location
United States
Posted
2 days ago
Salary
0
Seniority
Senior
Job Description
Paid Media Manager
Buxton Resources
• Develop and manage paid acquisition strategies across Google/Bing Ads, LinkedIn Ads, Meta Ads, Reddit Ads, YouTube/Video Platforms, Programmatic/display platforms, Retargeting channels. • Own campaign setup, budget allocation, bid strategies, and audience targeting. • Build full-funnel campaigns aligned to pipeline and revenue goals. • Leverage firmographic, behavioral, and intent-based audience data. • Develop ICP-based segmentation strategies. • Create retargeting and nurture audiences across the buyer journey. • Monitor CAC, CPL, ROAS, pipeline contribution, and conversion performance. • Build dashboards and reporting frameworks using platforms such as GA4, Looker Studio, HubSpot, Salesforce. • Analyze campaign effectiveness and deliver optimization recommendations. • Ensure accurate campaign tracking and attribution across ad platforms and CRM systems. • Run structured A/B tests on creative, landing pages, messaging, audiences, bidding strategies. • Continuously optimize conversion rates and lead quality. • Partner with cross-functional teams including Demand Generation, Content Marketing, Creative/Design, Product Marketing, RevOps, Sales.
Job Requirements
- 3–7+ years managing paid media for B2B SaaS, martech, ecommerce tech, or analytics companies.
- Deep expertise in LinkedIn Ads, Google Ads and Reddit Ads.
- Strong understanding of attribution models, tracking, and marketing analytics.
- Experience with CRM and marketing automation platforms (HubSpot, Salesforce preferred).
- Analytical mindset with strong reporting skills.
- Experience managing six-figure+ monthly ad budgets preferred.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
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