Title: Lifecycle Marketing Lead Location: New York City, NY; San Francisco, CA Job Description: About Faire Faire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours. About this role We are looking for a data-driven email expert to join Faire's Growth Marketing team. As a Senior Lifecycle Marketing Manager, you'll be responsible for ideating, executing, and optimizing scaled lifecycle journeys to drive engagement and conversion. You'll collaborate closely with cross-functional partners across Design, Analytics, and Product to turn customer data into effective and dynamic email campaigns at scale. The ideal candidate has worked in an experimentation-driven environment, has a track record of using AI tools to automate team workflows, accelerate creative testing, and launch new channel experiments with minimal engineering or analytics support, and stays ahead of the curve with the latest digital marketing trends. What you’ll do - Own the end-to-end lifecycle strategy for a defined area of the retailer journey, translating business goals into audience plans, messaging frameworks, and test-and-learn experiments. - Develop and launch automated email, push, SMS, and in-app workflows based on retailer behavior, lifecycle stage, and intent signals. - Work cross functionally alongside Product, Data, and Design to ensure CRM marketing strategies align with broader business objectives. - Partner with Analytics to understand campaign performance and generate data-based hypothesis to inform new experimentation opportunities. - Analyze campaign trends, develop actionable insights, and socialize relevant learnings across the organization. - Partner with the Growth Platform team to integrate models, dynamic content, and AI decisioning into lifecycle journeys, moving the team away from one-size-fits-all toward retailer-specific experiences. - Oversee the technical execution of campaign deployment, and be a thought leader for leveraging new marketing technologies, platforms, and channels. Qualifications - 4+ years hands-on experience managing lifecycle campaigns optimized for down-funnel metrics (conversion, revenue, retention) - Analytical with structured problem-solving. Comfortable drawing conclusions from large data sets and translating them into clear recommendations - Strong A/B testing knowledge: hypothesis design, audience segmentation, holdout structure, and result interpretation - Hands-on experience with CRM/marketing automation platforms (Braze, Iterable, Mailchimp, Salesforce Marketing Cloud, or similar) - Strong cross-functional collaboration skills, especially with Product, Analytics, Engineering, and Design - Demonstrated track record of using AI tools to automate workflows, accelerate creative testing, and launch new channel experiments with minimal eng or analytics support - Strong organization skills, attention to detail, and a passion for optimizing processes = - Excellent written and oral communication. Can explain complex CRM strategy and measurement concepts to non-technical stakeholders - Bias for action and comfort operating in ambiguity, with the agility to balance multiple priorities - Experience across both B2C and B2B email marketing strategies is a strong plusExperience across a two-sided marketplace or e-commerce is a strong plus - Experience with personalization models or dynamic content at scale is a plus - Experience with Excel & SQL is a plus Salary Range San Francisco, CA; New York City, NY: the pay range for this role is $148,000 to $203,500 per year. This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future. Hybrid Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday). Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting. Why you’ll love working at Faire - Move fast: You'll own meaningful problems that serve customers around the globe with the agency to move fast and see your results clearly. - Equipped to scale: We invest in what matters, including the latest enterprise AI tools, to help you work smarter and get more out of every day. - Best in class: Our team is full of sharp, kind, and generous colleagues who care about their craft and about helping you grow in yours. - Real rewards. Competitive pay, equity, and comprehensive benefits designed to support your life inside and outside of work. - Belonging: We're intentional about building an environment where every Faire employee has equal access to opportunities, growth, and success. Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog. Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs. To request reasonable accommodation, please fill out our Accommodation Request Form (https://bit.ly/faire-form) Privacy For information about the type of personal data Faire collects from applicants, as well as your choices regarding the data collected about you, please visit Faire’s Privacy Notice (https://www.faire.com/privacy)

• Tactical execution of Marketing Automation campaigns with varying complexities and sizes • Experience with supporting email marketing campaigns and using various digital marketing tools, Marketo knowledge is a must • Coordinate and liaise with internal and external stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign execution • Provide project support to all MarTech team members throughout the various stages of the project, including testing use cases • Regular reporting to key stakeholders on the performance of marketing automation campaigns and suggest on improvement avenues that is backed by data • Support process improvements and educate users on campaign best practices • Standardization and documentation of technical processes using our internal systems • Able to define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns • Act as a brand champion, ensuring that all external campaigns and online content support the firm’s brand and business strategy and compliant to risk and quality safeguards set by EY • Work towards organizational objectives along with stakeholders’ project

Role Description The Commercial Marketing Manager will support our Insurance Client by driving lead generation, revenue growth, partner acquisition, and commercial campaign performance across its commercial brands in the UK and other expansion markets. - Focus on increasing quotes, sales, conversion rates, partner growth, and brand awareness through targeted digital and offline campaigns, sales-aligned marketing activities, market expansion initiatives, and ongoing performance optimisation. - Support revenue-focused marketing strategies to increase quotes, sales, partner acquisition, and commercial brand awareness across multiple markets. - Plan and execute lead generation campaigns across digital, offline, phone-first, partner-led, and sales-supported marketing channels. - Drive high-intent lead generation and partner growth for commercial customer segments while supporting product launches and market expansion initiatives. - Develop and localise campaign messaging, offers, marketing copy, and customer journeys to suit different regions and target audiences. - Identify, test, and optimise routes to market, including partners, directories, aggregators, trade associations, and partner-led distribution channels. - Monitor campaign performance, analyse key marketing metrics, and improve landing pages, conversion pathways, and customer enquiry journeys to maximise results. - Collaborate with marketing, sales, BDM, contact centre, and commercial teams to support campaign delivery, lead conversion, compliance, and overall business growth. Qualifications - Bachelor’s degree in Marketing, Business, Commerce, Communications, Digital Marketing, or a related discipline is preferred. - Minimum 3–5+ years of experience in commercial, performance, growth, B2B, or partner marketing within a revenue-focused environment. - Proven experience driving lead generation, customer acquisition, sales growth, conversion improvement, and revenue-focused marketing outcomes. - Strong understanding of performance marketing metrics, multi-channel campaigns, partner acquisition, and sales-aligned marketing activities. - Experience working closely with sales teams, BDMs, contact centres, and stakeholders to support campaign execution and lead conversion. - Strong analytical, organisational, project management, copywriting, and campaign optimisation skills, with the ability to manage multiple priorities simultaneously. - Experience in market expansion, product launches, regulated industries, or partner-led commercial environments is highly desirable. Benefits - Work from home - Mon - Fri 5:00 PM – 1:00 AM PHT (adjustments will be made for daylight saving time) - HMO with 2 free dependents and medical reimbursements - Government-mandated benefits - Opportunities to work with leading companies in Australia and beyond - Training programmes for career development - Engaging company outings, team activities and wellness sessions - Supportive, inclusive culture - Dedicated managers focused on your growth and success Company Description Twoconnect connects highly skilled Filipino professionals with established companies in Australia, New Zealand, the United States, the United Kingdom and Europe, providing direct access to global careers and long-term opportunities. - We offer competitive pay and benefits, additional entitlements and structured career development programs that make employment both financially rewarding and professionally sustainable. - Our industry-leading retention rate demonstrates our commitment to a people-first culture that prioritizes stability, growth and genuine care for every employee. - Twoconnect is an equal opportunity employer. We value cultural diversity and foster an inclusive workplace where every employee is respected and supported as part of a growing global team.

Role Description Ignite Education Group, the management company overseeing Ignite Learning Academy (online K-12 private school) and Ignite Achievement Academy (Charlotte-based private schools serving students with special needs) is seeking a dedicated and experienced Director/VP of Marketing to join our team. This individual will lead strategic marketing efforts with an immediate primary focus on growing enrollment for Ignite Learning Academy. This individual will play a key leadership role in developing and executing innovative marketing strategies designed to increase brand awareness, generate qualified leads, improve conversion rates, and drive sustainable enrollment growth. Success in this role will be measured largely by the individual’s ability to increase student enrollment and support the continued expansion of the school. The Director/VP of Marketing will report directly to the CEO and collaborate closely with school leadership, admissions/enrollment staff, and other administrative team members. This is a fully remote position and candidates may reside anywhere within the United States. Key Responsibilities - Strategic Marketing Leadership - Develop and implement a comprehensive marketing strategy aligned with organizational growth goals - Create and oversee short-term and long-term enrollment marketing initiatives - Identify new opportunities to increase brand visibility and student enrollment nationwide - Analyze market trends, competitor strategies, and enrollment data to inform decision-making - Build and strengthen brand positioning for Ignite Learning Academy within the online education market - Build and strengthen brand positioning for other Ignite Education Group programs - Enrollment Growth & Lead Generation - Drive measurable enrollment growth through strategic marketing campaigns - Develop campaigns focused on lead generation, lead nurturing, and conversion optimization - Collaborate closely with the enrollment/admissions team to improve inquiry-to-enrollment conversion rates - Monitor enrollment funnels and marketing performance metrics to maximize ROI - Utilize data analytics to continuously improve campaign effectiveness - Digital Marketing & Content Strategy - Oversee digital advertising initiatives including Google Ads, social media advertising, email campaigns, SEO, and retargeting efforts - Manage website marketing strategy and optimization - Develop compelling marketing content, messaging, and storytelling that reflects the mission and values of the organization - Coordinate social media strategy and online engagement efforts - Ensure consistency in branding and messaging across all platforms - Leadership & Collaboration - Work collaboratively with school leadership and administrative teams - Coordinate with enrollment, academics, and student support departments to highlight program strengths and student success stories - Manage relationships with outside vendors, agencies, and marketing partners as needed - Assist in planning promotional events, virtual information sessions, and community outreach initiatives - Potential supervisory duties for lead enrollment team member(s) to ensure congruency across teams Qualifications - Bachelor’s degree in Marketing, Business, Communications, or a related field - Previous experience in school marketing required, online school marketing highly preferred - Demonstrated success developing and executing marketing strategies that drive enrollment growth - Strong understanding of digital marketing, branding, and lead generation - Excellent written and verbal communication skills - Strong organizational, project management, and analytical skills - Ability to work independently in a remote environment while collaborating effectively with a team - Must live in the United States - no out of country candidates will be considered Requirements - Experience marketing online schools or virtual education programs strongly preferred - Experience in K–12 private school marketing preferred - Experience with CRM systems, marketing automation tools, and enrollment funnels - Experience managing advertising budgets and evaluating campaign ROI - Familiarity with parent-focused and education-focused marketing strategies Key Characteristics - Highly driven and growth-oriented - Creative and innovative while remaining data-informed - Passionate about school choice and helping families find the right school environment for their child - Comfortable working in a fast-paced and evolving environment - Able to think strategically while also executing day-to-day marketing initiatives Compensation & Benefits - Competitive salary based on experience - Potential performance incentives tied to enrollment growth - Comprehensive benefits package - 401k matching up to 4% - Remote work flexibility - Opportunity to play a significant role in the continued expansion of a rapidly growing education organization