• Understand company strategy and own the strategy and multi-year roadmap for your product areas, to achieve strategic outcomes and increase wallet share. • Use qualitative and quantitative techniques to understand current and future customer and user needs and pain points. • Prioritize product investments and tradeoffs using data-driven analysis and good judgement to create a compelling business case and quantify return on investment. • Engage with User Experience, Engineering, Technical Writers, and other product managers leveraging modern agile processes and Design Thinking and ensure concepts are valuable and feasible. • Liaise with Software Commercialization, Sales, Marketing, Professional Services, Customer Success, and other functions to ensure successful product launches and releases. • Understand the broader product portfolio and how solutions work together to create value for customers. • Participate in industry events, and lead customer and partner facing engagements as a product expert. • Understand competitive landscape. • Inspire, energize, and motivate cross-functional teams.

• Own focused product areas and two-quarter roadmap planning. Own product definition for focused areas, synthesize customer feedback and internal inputs, and help shape a medium-term roadmap across two or more confined product surface areas or one moderately complex area in alignment with team and company priorities. • Drive discovery informed by customer and market insight. Partner with customers, field teams, and internal stakeholders to understand user needs, product pain points, and emerging opportunities, turning them into clear product hypotheses and prioritized work. • Lead cross-functional execution from concept to launch. Partner with Engineering, Design, and Data Science to scope solutions, make tradeoffs, manage timelines, and ensure high-quality launches. • Improve detection clarity and consistency across surfaces. Help shape how threats are categorized and grouped into campaigns, and improve consistency across customer-facing surfaces, including Threat Log, Detection 360, and related intelligence experiences. • Support red teaming and validation efforts. Contribute to product work that strengthens confidence in detection quality by validating campaign detection and attribution against adversarial patterns and real-world attack behavior. • Champion metrics, experimentation, and continuous improvement. Define and track product KPIs, analyze outcomes, and use data-informed iteration to improve product quality, customer value, and business impact. • Partner closely with GTM and customer-facing teams. Work with Product Marketing, Sales, Customer Success, and Support to ensure successful launches, strong enablement, and tight feedback loops from the field back into the roadmap. • Leverage AI and modern tooling for speed and clarity. Use AI-native tools and modern product workflows to accelerate research, documentation, prototyping, and decision-making.

• own product strategy and execution for CoLab’s AutoReview capabilities • partner closely with AI/ML Teams, Engineering, and Design to define and ship intelligent workflow experiences • identify high-value opportunities for automation and AI-assisted decision making within engineering reviews • conduct deep customer research to understand workflow pain points, trust barriers, and adoption patterns • define product requirements and make prioritization trade-offs across UX, technical feasibility, and business impact • use qualitative and quantitative data to evaluate product effectiveness and customer outcomes • help shape CoLab’s long-term AI product strategy • collaborate cross-functionally with GTM teams to support launches, positioning, and customer adoption • drive clarity and momentum in highly ambiguous problem spaces

• Drive Flex card adoption: Lead Flex card features from discovery through launch and iteration, spanning onboarding, activation, spend, repayment, and member communication • Ship with speed and conviction: Lead your squad through discovery, delivery, and in-market optimization - ensuring fast execution without losing sight of long-term impact. • Own the numbers: Drive core metrics including offer-to-activation conversion, card usage, repayment behavior, and member retention • Enable flawless execution: Translate goals into clear, prioritized backlogs in partnership with product, research, design, engineering, and data teams, leading to fast, high-quality execution • Lead with evidence: Use qualitative research and quantitative data to surface the highest-impact opportunities across the member funnel • Champion Flex card evolution: Explore and validate how Flex card evolves as a multi-product experience alongside ExtraCash and Dave Banking • Shape a product in its earliest and most formative stages, making decisions that directly affect member access, financial outcomes, and how Dave grows.