• own product strategy and execution for CoLab’s AutoReview capabilities • partner closely with AI/ML Teams, Engineering, and Design to define and ship intelligent workflow experiences • identify high-value opportunities for automation and AI-assisted decision making within engineering reviews • conduct deep customer research to understand workflow pain points, trust barriers, and adoption patterns • define product requirements and make prioritization trade-offs across UX, technical feasibility, and business impact • use qualitative and quantitative data to evaluate product effectiveness and customer outcomes • help shape CoLab’s long-term AI product strategy • collaborate cross-functionally with GTM teams to support launches, positioning, and customer adoption • drive clarity and momentum in highly ambiguous problem spaces

• Drive Flex card adoption: Lead Flex card features from discovery through launch and iteration, spanning onboarding, activation, spend, repayment, and member communication • Ship with speed and conviction: Lead your squad through discovery, delivery, and in-market optimization - ensuring fast execution without losing sight of long-term impact. • Own the numbers: Drive core metrics including offer-to-activation conversion, card usage, repayment behavior, and member retention • Enable flawless execution: Translate goals into clear, prioritized backlogs in partnership with product, research, design, engineering, and data teams, leading to fast, high-quality execution • Lead with evidence: Use qualitative research and quantitative data to surface the highest-impact opportunities across the member funnel • Champion Flex card evolution: Explore and validate how Flex card evolves as a multi-product experience alongside ExtraCash and Dave Banking • Shape a product in its earliest and most formative stages, making decisions that directly affect member access, financial outcomes, and how Dave grows.

• Own and define Dave’s MarTech Stack, including paid channel automation (SEM, Paid Social, Programmatic, etc), attribution, lifecycle, and experimentation infrastructure. • Own end-to-end enablement of web growth strategy — from CMS, landing pages, and experimentation to web-to-app and deep-linking — while partnering with core product teams to streamline registration, onboarding, and the full paid media-to-app customer journey. • Act as the connective tissue across Engineering, Data, and Marketing — ensuring alignment on priorities, clarity on plans, and efficient execution toward business outcomes. • Drive rapid web experimentation by building and maintaining experimentation frameworks and infrastructure to test new growth hypotheses, from channel to creative to landing experiences. • Drive the best-in-class playbooks and stay ahead of privacy changes to platform and policy shifts, as well as new entrants and new technologies — translating risks, impacts, and opportunities into clear guidance.

• Transform ideas and feedback into a product vision and roadmap • Empathize with customer problems in order to collect user needs, requirements, and pain points • Curate and properly represent user feedback to Engineering, while providing evidence to support tradeoffs and priorities • Work closely with PMM to enable GTM on product differentiation, including creating and updating presentations, documentation, website content, datasheets, and whitepapers. • Use your deep product expertise to make decisions about our go-to-market strategies, pricing, packaging, licensing and tiering