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Marketing Analytics Lead
Location
California + 12 moreAll locations: California | Colorado | District Of Columbia | Florida | Illinois | Louisiana | Oregon | Maryland | Massachusetts | Missouri | Pennsylvania | Texas | Washington
Posted
58 days ago
Salary
$1.5K / year
Seniority
Senior
Job Description
Marketing Analytics Lead
UpGuard
• Actionable Insight: Generate compelling and actionable insights from complex, multi-source marketing data sets that directly inform channel investment, campaign design, and pipeline strategy. • Stakeholder engagement: Establish strong collaborative relationships with marketing leaders and operators across demand gen, partner, field, product marketing, and brand, delivering high-impact analytics initiatives that translate loose, evolving requirements into clear deliverables. • Attribution & Measurement: Design, build, and maintain the attribution framework for UpGuard – spanning first and multi-touch attribution and incrementality testing – and clearly communicate the trade-offs and assumptions behind each lens. • Channel & Program Analytics: Develop a deep, first-principles understanding of channel logic across paid media, organic, content, lifecycle, partner, and field, and build the metrics, models, and dashboards that let each program owner self-serve their performance. • Data Products: Partner with the data engineering team to design, construct, and maintain foundational marketing data assets – translating loose marketing requirements into well-specified dbt models that the whole organisation can rely on. • Business Intelligence: Partner strategically with marketing stakeholders to provide robust self-service and conversational analytics capabilities, using design thinking principles to build user-friendly dashboards for funnel performance, channel ROI, partner sourced pipeline, and field event attribution. • Deep Dive analysis: Personally conduct thorough, hands-on, technical analysis to diagnose and solve the most significant marketing challenges – from channel saturation and diminishing returns to lead quality decay and campaign cannibalisation. • Commercial Analysis: Provide ongoing operational support to the commercial growth of the organisation, connecting marketing investment to pipeline, ARR, and payback in ways that finance and the executive team trust.
Job Requirements
- Proven Leadership: 4+ years delivering analytics solutions for Marketing teams within a high-growth SaaS company.
- Marketing Domain Expertise: Strong working knowledge of channel logic across paid, organic, lifecycle, partner, and field marketing – including how each channel is planned, instrumented, and measured – and fluency in attribution methodologies (multi-touch, incrementality, and marketing mix modelling).
- Partner & Field Marketing Fluency: Understanding of how partner-sourced and partner-influenced pipeline is tracked, and how field marketing programs (events, conferences) are measured against pipeline and revenue outcomes.
- Requirements Translation: A demonstrated ability to take loose, ambiguous, or evolving marketing requirements and translate them into well-structured dbt models, clear metric definitions, and insights stakeholders can act on.
- Consulting Background: Experience in a consulting role, successfully managing a diverse portfolio of projects across various companies and stakeholder groups.
- Data Infrastructure Expertise: Strong understanding of modern data infrastructure (e.g., cloud data warehouses like BigQuery; ETL/ELT tools; dbt model development; modern data visualisation tools like ThoughtSpot, OMNI, Looker).
- Exceptional Business Acumen: Ability to quickly understand complex business problems, identify key performance indicators, and translate data into strategic insights that drive tangible business value.
- Communication & Influence: Excellent communication (verbal and written) skills, with the ability to articulate complex analytical concepts – including attribution and MMM trade-offs – to both technical and non-technical audiences and influence decision-making.
- Strategic & Analytical Thinking: Highly analytical and strategic mindset, with a proven track record of developing and executing data strategies that align with marketing and business objectives.
- Data Development: Directly engage in the creation of fundamental data and Business Intelligence (BI) infrastructure and assets, including hands-on dbt model authorship.
Benefits
- Monthly Lifestyle subsidy: Use this for financial, physical, and mental well-being
- WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard
- $1500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance
- Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries.
- 18 weeks paid Parental Leave: Irrespective of parenting role
- Personal Leave Allowance: This includes sick & carer’s leave
- Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
- Top-spec hardware: All team members will be provided with top-spec laptops for their role
- Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work
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