Oviva logo
Oviva

At Oviva, we’re on a mission to make sustainable, personalized, clinically effective care accessible to everyone as we build Europe’s leading AI-powered chronic care platform. Our digital programmes help people manage weight-related illnesses by focusing on what matters most: improving health, building confidence, and enhancing quality of life. To date, we have supported over one million people across the UK, Switzerland, and Germany. Our mission is powered by a dedicated team operating across four countries, including our hub in Poland. Every conversation, coaching session, and line of code brings us closer to a healthier future. Our journey is accelerating: In 2026, we secured €200 million in Series D funding led by Kinnevik and a group of leading global investors. This investment fuels our next phase of growth, allowing us to scale our AI-enabled chronic care platform across Europe and expand our support to even more people living with chronic conditions. Join us, and be part of the team making that future possible!

Senior Product Marketing Manager

Product MarketingProduct MarketingFull TimeRemoteLeadTeam 501-1,000

Location

Europe

Posted

7 days ago

Salary

0

Seniority

Lead

Job Description

Senior Product Marketing Manager

Oviva

Role Description At Oviva, we’re on a mission to make sustainable, personalised, clinically effective care accessible to everyone and to deliver against our vision of becoming Europe’s leading AI-powered chronic care platform. Our digital programmes support people living with weight-related illnesses. While weight loss is a goal for many, our approach is about so much more: improving health, building confidence, and enhancing quality of life. We’ve already supported over one million people across the UK, Switzerland, and Germany, with a shared service centre in Poland. Every conversation, coaching session, and line of code helps move us closer to a healthier future. Join us and be part of the team making that future possible. We're looking for a Senior Product Marketing Manager – Patient Experience who understands how users think, behave, and make decisions and knows how to turn that understanding into product communications that actually land. This is a deeply product-focused role, not a campaign or brand management position. You'll work at the intersection of product, behaviour, and communication, partnering with Product, Clinical, Pathway, Design, and Coaching teams to ensure every patient touchpoint drives engagement, retention, and real health outcomes. Qualifications - Solid experience in Product Marketing with a strong B2C background. - Understanding of consumer behaviour, motivation, and decision-making at a product level. - Hands-on experience owning product messaging and positioning. - Demonstrated experience using AI tools to accelerate output while maintaining quality. - Proven track record managing feature rollouts, onboarding, and lifecycle communications from strategy to execution. - Ability to craft in-product messaging that drives consumer engagement, motivation, and habit formation. - Experience applying behavioural insights and user research to shape messaging, tone, and information flow. - Strong storytelling skills able to make complex topics feel simple and human. - Analytical mindset with a focus on data-informed decision-making. - Fluent in German and English (spoken and written). - Comfortable in fast-paced, cross-functional, distributed teams. Requirements - This is not a marketing management role; you should have hands-on experience owning product messaging and positioning, not managing campaigns or agencies.

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