The Opportunity: Join TopDog Law and Build Something Meaningful This role is an opportunity to: Join a rapidly growing national firm at a formative stage Make a visible, measurable impact on a rapidly growing business Grow your skills, responsibility, and influence as the firm scales Work alongside high-caliber, mission-driven teammates who care deeply about doing great work We are looking for people who don’t just want a job, they want purpose and impact. What You’ll Do In this role, you will be responsible for: Ownership and Strategy Own the company’s organic social presence end-to-end, with Instagram as the primary platform. Develop and evolve social strategy based on performance, trends, and business goals Stay ahead of platform changes, best practices, and emerging formats. Translate brand vision into a clear executional direction across all advertising platforms. Content and Execution Independently generate, test, and iterate original content ideas. Execute hands-on when needed, including editing and solving production issues. Maintain and execute a content calendar with speed and consistency. Oversee creative execution across paid, organic, and brand advertising, ensuring company ideas, goals, and brand standards are clearly translated and consistently delivered by the creative team. Influencer and Growth Guide the vision for influencer, creator, and UGC representation to support brand diversity, trust, confidence, and high-value positioning across paid and organic channels. Identify, source, and partner with creators and viral pages that fit the brand. Performance and Optimization Use performance insights to guide creative direction across paid and organic channels and make fast, data-driven improvements. Clearly communicate social performance through insights, recommendations, and next steps. Collaboration and Brand Work closely with creative, performance marketing, and decision science teams to align content with campaigns and tests. Ensure consistent brand voice, tone, and visuals across all content. CMS & Content Modeling (Sanity) Design and implement schemas for pages, sections, FAQs, forms, and reusable content blocks Build robust GROQ (Graph-Relational Object Queries) queries and utilities for fetching content in Next.js Server Components Implement preview and draft/live workflows so editors can safely preview content before publishing Support migration of existing content (e.g., from WordPress) into other CMS where appropriate Collaborate with marketing/content teams to ensure content models support their workflows without compromising performance or maintainability Performance & SEO Optimization Optimize Core Web Vitals (LCP, INP, CLS) and mobile performance Keep Lighthouse performance/SEO scores consistently high Improve image loading, font strategies, caching, and bundle weight Ensure code is structured for speed, clarity, and maintainability Conversion-Focused Development Build high-intent landing pages and multi-step lead flows Implement dynamic modules (FAQs, testimonials, results, attorney profiles) Support A/B test variants and rapid experimentation cycles Work closely with UX to refine and iterate based on behavioral insights Analytics & Tracking Implementation Implement event tracking for forms, CTAs, scroll behavior, and funnels Work with decision science to validate that tracking fires cleanly Support DataLayer and GTM integrations where needed Design System & Code Quality Help create and maintain a scalable design system with well-structured components Participate in code reviews and contribute to engineering standards Write clear, maintainable code with documentation where appropriate Collaboration & Communication Work closely with the Director of Web Development on architecture and execution Partner with the UX designer, creative team, and marketing teams Communicate technical decisions clearly to non-technical stakeholders At TopDog Law, everyone is expected to think critically, communicate clearly, and take ownership of their work. How This Role Drives the Business TopDog Law is building a marketing engine that combines bold brand storytelling with culturally fluent, high-performing social content. We are seeking a Head of Social & Creative Development to own and scale our organic social presence, with Instagram as the primary growth and revenue-driving platform, while overseeing creative execution that shapes how audiences experience the TopDog Law brand across all marketing channels, including: Organic Social: Owning brand-forward campaigns, culturally fluent content that drives trust, engagement, and long-term community growth, with Instagram as the primary platform, followed by further expansion. Paid Social: Brand-led paid advertising that builds confidence, communicates value, and captures attention at scale. Outdoor: Brand-first creative that delivers clear, confident messaging across high-impact offline placements, reinforcing trust, credibility, and recognition. Radio : Overseeing the development of compelling radio creative that reinforces brand voice, builds trust, and delivers memorable messaging. Law Firm Brand Assets: Overseeing the creation and organization of essential creative assets so the firm has what it needs to operate consistently and effectively. Your primary focus will be building and executing a comprehensive social strategy that brings the TopDog Law brand to life through engaging, culturally relevant content that never feels like an ad. You will own social performance end-to-end, from idea generation and execution to optimization based on real-time data, while ensuring the brand is consistently and clearly represented across the majority of our content. As the role evolves, you will also head creative development efforts by helping translate brand vision into clear execution, reviewing creative output for creativity, quality, and consistency, and partnering closely with creative leadership to ensure work across channels aligns with brand standards and objectives. This role requires high ownership and a builder mindset, combining strategy, hands-on execution, and leadership across social and creative functions. As the foundation is established, you will help guide the brand’s presence across additional channels and formats, ensuring consistent, high-quality execution that supports long-term growth. You’ll report directly to the Creative Director and collaborate closely with creative, performance marketing, and decision science teams to ensure social drives measurable business impact. This role goes far beyond managing workflows. It requires a hands-on leader who can step in, take full ownership, and drive results with minimal guidance. This role is critical to our success because it: Directly impacts [clients / revenue / case outcomes / team efficiency] Supports speed, quality, and consistency as we scale Helps protect and elevate the TopDog Law brand and client experience Strengthens the foundation needed to grow responsibly and sustainably What Success Looks Like Within your first 6–12 months, success in this role looks like: You consistently deliver on commitments with minimal oversight You proactively identify issues and propose solutions Your work raises the bar for quality, clarity, and follow-through You are viewed as a reliable, trusted partner by teammates and leaders You contribute positively to team energy, morale, and momentum Qualifications About TopDog Law TopDog Law is a nationally scaling, fully-integrated, personal injury law firm built for impact, excellence, and growth. We own the client experience end-to-end, from marketing and intake through litigation, because we believe how we do the work matters just as much as what we achieve. We are building a high-performance, high-trust, no-ego culture where talented people do meaningful work, grow quickly, and take pride in what they build together. This is not a legacy law firm. This is a rocket ship, and we’re assembling the team that will take it to the next level. If you thrive in fast-moving environments, love taking ownership and being held accountable, and want to be part of something you can help shape, not just maintain, you’ll feel right at home here. Our Story TopDog Law is not your typical law firm. We believe that world-class marketing, paired with exceptional legal talent and operations, creates better experiences and outcomes for clients and the business alike. Over the past three years, we’ve grown 2–3x year over year, setting a new standard on the marketing side of the personal injury space and proving what’s possible when strategy, speed, and execution align. Now, we’re applying that same discipline and innovation to law firm operations, case management, and execution as we scale nationally and fully integrate. We are intentionally building the infrastructure, systems, and teams needed to scale at a national level—without sacrificing quality, culture, or accountability. This is still the early stage of that journey, which means the people who join now have a real opportunity to help shape how the firm operates for years to come. Who Thrives Here We don’t hire based on resumes alone. We hire for competence, character, and mindset. You will thrive at TopDog Law if you: Embrace Change You have a growth mindset and seek continuous improvement You welcome feedback and adapt quickly You ask “What’s next?” rather than “That’s not my job” Are Committed to the Organization You care deeply about doing great work You have your teammates’ backs You’re here to build something meaningful and long-lasting Bring an Upbeat, No-Ego Energy You show up positive, professional, and solutions-oriented You enjoy the work and respect the people around you You leave drama, negativity, and ego at the door Take Ownership You do what you say you’ll do You follow through and communicate early when something’s off track You treat the business like it’s yours Fast & Hungry You move with urgency and sound judgment You prioritize progress over perfection You thrive in fast-paced, high-expectation environments You seek feedback, stretch assignments, and more responsibility You’re motivated by growth, impact, and building something bigger than yourself Why TopDog Law Real growth: As the firm grows, so do opportunities for advancement and leadership High standards, real support: Clear expectations, coaching, and accountability Culture that matters: Trust, respect, speed, and integrity, without sacrificing humanity Meaningful work: Helping people through some of the hardest moments of their lives Ready to Build With Us? If you’re excited by ownership, accountability, growth, and the chance to help build something exceptional from the ground up - we’d love to hear from you. Apply today and help shape the future of TopDog Law.

• Own the creative strategy for paid acquisition across Meta, YouTube, TikTok, and other channels • Develop creative concepts, hooks, angles, and messaging frameworks rooted in customer psychology and data • Translate performance insights (CPA, CTR, hook rate, thumb-stop, hold rate) into actionable creative direction • Build and maintain a creative testing roadmap (what to test, why, and how to scale winners) • Collaborate closely with: Media buyers (to align creative with account strategy) • Video editors & designers (to guide execution, not just request assets) • Growth & analytics teams (to interpret results and inform next iterations) • Analyze creative performance at the hook, body, and close level and iterate accordingly • Audit competitors and winning ads across platforms to identify patterns and opportunities • Help evolve internal creative systems, naming conventions, briefs, and testing processes • Support scaling winning creatives across brands within the Pearl West portfolio

• Architect and scale the paid acquisition creative engine for Reading.com’s growth • Identify what makes a parent stop scrolling, click, and convert • Build systems that turn insights into consistent creative wins • Own the full performance creative lifecycle—from insights to results analysis • Improve creative hit rate and build a testing engine for learning • Define creative exploration, iteration, retirement with Growth partners • Set creative priorities ensuring focus on highest-impact angles • Provide specific, data-informed, and detail-oriented feedback • Analyze Meta and TikTok performance data for patterns and fatigue • Craft hook iterations and directing UGC creators • Develop differentiated strategies across parent motivations • Design testing roadmaps, automations, asset tracking, and feedback loops • Raise the bar by challenging team and partner agencies

At ALSAC you do more than make a living; you make a difference. We like people who are different…because we’re different, too. As one of the world’s most iconic and respected nonprofits, we know what it’s like to stand out. That’s why we’re looking at you. Your background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we're calling on the game-changers, innovators and visionaries to join our family. Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission: Finding cures. Saving children.® Job Description St. Jude – ALSAC is seeking a strategic, insight-driven Sr. Advisor – Creative Strategy to help shape the foundation of our most impactful creative campaigns. In this role, you’ll partner with creative, brand, and audience insights teams to develop purpose-driven strategies that inspire breakthrough ideas and deepen emotional connections with the St. Jude mission. Why This Role Matters As a key member of the Creative Strategy team, you’ll transform insights into action—crafting creative briefs, uncovering cultural and behavioral trends, and guiding campaigns that resonate deeply with diverse audiences. If you’re passionate about storytelling, audience insight, and creative collaboration, this is your opportunity to make a difference. What You’ll Do Shape Strategy: Partner with the Director of Creative Strategy to build strategic frameworks for campaigns that drive engagement and impact. Lead Brief Development: Create compelling creative briefs rooted in audience insights, brand positioning, and cultural relevance. Collaborate for Excellence: Work closely with creative teams throughout development to ensure strategic alignment and elevate ideas. Uncover Insights: Conduct research and synthesize data from internal and external sources to inform creative direction. Drive Integration: Support cross-functional collaboration with Brand Strategy, Integrated Marketing, Audience Planning, and Insights teams. Influence Trends: Share thought leadership and emerging trends to inspire innovative, mission-driven work. Be the Strategic Voice: Participate in campaign planning, brainstorms, and creative reviews to champion audience-first thinking. This position will be based at our national executive office in Memphis, TN and eligible for hybrid working schedule. #LI-TM1 Job Requirements: Benefits & Perks The following Benefits & Perks apply to Full-Time Roles Only . We’re dedicated to ensuring children and their families have every opportunity to enjoy life’s special moments. We’re also committed to giving our staff excellent benefits so they can do the same. Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)​ 401K Retirement Plan with 7% Employer Contribution Exceptional Paid Time Off Maternity / Paternity Leave Infertility Treatment Program Adoption Assistance Education Assistance Enterprise Learning and Development And more ALSAC is an equal employment opportunity employer. ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status. No Search Firms: ALSAC does not accept unsolicited assistance from search firms for employment opportunities.  All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.