Teaching.com

• Design software that enables users to handle complex functions in a simple, elegant, and beautiful interface • Leverage data, user research and intuition to craft designs

• Own the strategy and implementation of features on products like Typing.com, Reading.com, and Nitro Type • Manage the full email lifecycle across multiple products and drive activation, engagement, and retention • Map user journeys, identify high-impact moments, write and design emails, analyze data, and iterate for continuous improvement • Extend communications playbooks to other channels like push notifications once email strategies are established • Work hands-on in a full-stack lifecycle marketing role, not just on high-level strategy execution

Who You Are & What You'll Do We are looking for an experienced Performance Lifecycle Marketing Manager who is excited by the prospect of owning the full email lifecycle across Reading.com, Typing.com, and Nitro Type and turning user behavior data into communications that drive activation, engagement, and retention. You're less concerned with patting yourself on the back for the perfect subject line and more concerned with quickly and efficiently delivering value to our users. The ideal candidate has experience designing and deploying lifecycle email programs from scratch, building measurement frameworks to test and iterate on performance, and scaling what works into new channels like push notifications. You'll be the single owner of lifecycle communications across all three products. That means you'll map user journeys, identify high-impact moments, write and design the emails, get them out the door, read the data, and improve them—on repeat. Once email is humming, you'll extend the playbook to push notifications and other channels. This is a hands-on, full-stack lifecycle role, not a strategy-only seat. Why You May Not Like It If you need a team of copywriters, designers, and analysts to execute a campaign, prefer to stay in one channel, are uncomfortable making decisions without perfect data, or want someone else to define the roadmap for you, this role may not be for you. Skills & Background - 4+ years of hands-on lifecycle or CRM marketing experience, ideally in a product-led or freemium environment - Expertise with AI tools that enable copywriting, email design and data analysis - Proven track record designing, deploying, and optimizing email programs that move user behavior metrics (activation, retention, conversion) - Strong working knowledge of at least one ESP/marketing automation platform (e.g., Iterable, Braze, Customer.io, Sendgrid) - Serious data capabilities—able to pull insights, define KPIs, run A/B tests, and let results drive decisions - Can write clear, engaging copy and have a feel for layout and design (you don't need to be a designer, but you need good taste) - Experience mapping user journeys and identifying lifecycle touchpoints across multiple products or user segments - Flexible, well-organized, and experienced working in a fast-paced small company environment - Exceptional communication skills, particularly written (as a remote company, we heavily emphasize written communication across all departments) - A proactive approach to problem-solving with strong decision-making skills - A positive attitude and entrepreneurial spirit Bonus Skills - Experience building push notification and in-app messages programs - Background in edtech and/or consumer subscription app industries Compensation, Benefits & Perks - Competitive salary - Unlimited paid time off - Company-owned laptop - Remote office stipend - Flexible office hours - Ongoing education assistance - Annual company retreat How to Apply Apply online via Rippling Position Type Full-Time/Regular remote. NO RECRUITERS. Sorry, we will not transfer or sponsor visas. We are an Equal Opportunity Employer.

• Architect and scale the paid acquisition creative engine for Reading.com’s growth • Identify what makes a parent stop scrolling, click, and convert • Build systems that turn insights into consistent creative wins • Own the full performance creative lifecycle—from insights to results analysis • Improve creative hit rate and build a testing engine for learning • Define creative exploration, iteration, retirement with Growth partners • Set creative priorities ensuring focus on highest-impact angles • Provide specific, data-informed, and detail-oriented feedback • Analyze Meta and TikTok performance data for patterns and fatigue • Craft hook iterations and directing UGC creators • Develop differentiated strategies across parent motivations • Design testing roadmaps, automations, asset tracking, and feedback loops • Raise the bar by challenging team and partner agencies