• Own client accounts and serve as the primary point of contact • Run bi-weekly client calls to review performance, discuss strategy, and align on next steps • Send bi-weekly performance reports 24 hours before scheduled calls • Build trust and relationships that drive renewals and referrals • Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking • Manage campaign budgets, audience targeting, bid strategies, and creative testing • Monitor daily performance and make adjustments to hit cost per appointment targets • Troubleshoot underperforming campaigns and develop intervention strategies • Write ad copy and video sales letter scripts for financial services audiences • Develop hooks, angles, and messaging variations for testing • Collaborate with video editors on creative production • Use AI tools to accelerate copywriting while maintaining quality • Set up tracking, pixels, and conversion events • Configure Calendly integrations, Zapier automations, and lead routing • Troubleshoot technical issues between ad platforms and client systems

• Own client accounts and serve as the primary point of contact • Run bi-weekly client calls to review performance, discuss strategy, and align on next steps • Send bi-weekly performance reports 24 hours before scheduled calls • Build trust and relationships that drive renewals and referrals • Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking • Manage campaign budgets, audience targeting, bid strategies, and creative testing • Monitor daily performance and make adjustments to hit cost per appointment targets • Troubleshoot underperforming campaigns and develop intervention strategies • Write ad copy and video sales letter scripts for financial services audiences • Develop hooks, angles, and messaging variations for testing • Collaborate with video editors on creative production • Use AI tools to accelerate copywriting while maintaining quality • Set up tracking, pixels, and conversion events • Configure Calendly integrations, Zapier automations, and lead routing • Troubleshoot technical issues between ad platforms and client systems

• Identify, recruit, and onboard tier-1 system integrators, value-added resellers (VARs), and retail technology consultancies across our primary UK, DACH, Benelux, and Nordic markets. • Coordinate directly with the Head of Strategic Partnerships to manage and nurture relationships with major global Tier 1 partners, ensuring alignment between strategic initiatives and regional channel activities. • Work in lockstep with the Sales Directors for CEE and Western Europe to ensure channel strategies align with and support direct enterprise sales efforts. • Co-sell with regional partners to penetrate top-tier retail chains, demonstrating how OmniShelf’s SOS integrates with and enhances existing POS and ESL deployments, proving our 3-6 month ROI.

• Plan and execute recurring campaigns with B2B partners, including briefing, support on strategy and channel structuring, and monitoring success metrics for initiatives • Coordinate the planning and execution of partner launches, managing playbooks, timelines, campaign calendars, and delivery milestones with an end-to-end perspective • Act as the point of contact for SMB partners, building strong, long-term relationships with strategic partners • Build and monitor dashboards and performance reports (growth, engagement, conversion metrics), turning data into strategic decisions • Connect internal teams (Product, Sales, Marketing and Branding) to ensure alignment and consistency in partner activities • Document processes, providing project visibility and delivery timelines using project management tools • Contribute to and generate business opportunities by bringing market intelligence and benchmarking, actively supporting increased engagement through partners, ensuring recurrence and continuous improvement of initiatives